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BackMarket

Director of Global Communications

Paris, IDF, FR

HybridFull time roleDirector / Executive

2 months ago

About the Job

Hi, we’re Back Market.

We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.

Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.

Are you ready to join us?

ABOUT THE ROLE:

We are seeking a dynamic and experienced leader to head our Public Relations, Communications, and Influencer Marketing efforts.

This role will be instrumental in crafting and executing our global PR strategy, managing key media relationships, and amplifying our brand narrative across key markets, particularly in the U.S.

The ideal candidate will drive a cohesive communication strategy, manage external agencies, and build relationships with influential media personalities to elevate our brand presence. As an activist brand, we’re seeking a leader with an appetite for the thoughtful risk-taking required to draw attention to our mission.

YOU ARE IN THE RIGHT PLACE IF: ⭐

Strategic Planning & Execution:

- Develop and execute a comprehensive global public relations plan.

- Align PR strategy with key business initiatives, such as product launches, industry events, and thought leadership.

- Utilize data storytelling to enhance media coverage, leveraging key moments like product launches and market trends.

Media & Influencer Relations:

- Build relationships with key media contacts, reporters, and industry influencers.

- Identify and secure media placements for major product releases, partnerships, and brand milestones.

- Engage with technology influencers to expand brand reach through strategic collaborations.

Content Development & Messaging:

- Create and refine key messaging and talking points for executives, ensuring alignment with the brand narrative.

- Develop content for thought leadership, public keynote presentations, and speeches for senior leadership.

Agency & Team Management:

- Lead and manage the internal PR team, ensuring smooth communication and execution across regions (Europe, U.S., and APAC).

- Oversee and collaborate with external PR agencies to ensure alignment with strategy and objectives.

- Provide leadership and guidance in shaping the global communications strategy, ensuring consistency in brand messaging across all touchpoints.

Thought Leadership & Executive Visibility:

- Identify opportunities for senior leadership (CEO, CPO, GM) to engage in public speaking, media interviews, and thought leadership pieces.

- Explore new partnerships with like-minded companies and industry leaders to expand the brand’s credibility.

Metrics & Reporting:

- Regularly assess the effectiveness of PR and influencer marketing initiatives, providing reports to senior management on KPIs and earned media value.

- Identify new opportunities for growth and improvements within the communications and influencer strategy.

YOU ARE IN THE RIGHT PLACE IF YOU HAVE: ⭐

Proven experience (10+ years) leading PR, communications, and influencer marketing, ideally in the tech or consumer goods sectors.
Strong media and influencer relationships across multiple markets and time zones.
Excellent writing, presentation, and communication skills.
Ability to lead and collaborate with cross-functional teams and external agencies.
Experience in managing teams and executing global strategies.
Strategic thinker with a hands-on approach to execution.
Knowledge of sustainability and tech trends is a plus.

WHY SHOULD YOU JOIN US ? ✌🏼

At Back Market, we’re committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives — it’s one of the reasons we’re such a high-scoring certified B Corp company (93.2).

No matter your role and seniority level, you’ll enjoy impact-driven work with hands-on career development in an innovative, driven, and fast-paced environment — with benefits to match, like:

- A mission driven work environment where your day to day makes an impact on the planet. Seriously.

- Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days.

- Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training.

At Back Market, we strive to create a workplace that embodies the world we’re trying to change. We’ve embedded our diversity, equity, and inclusion principles into our DNA — from dedicated staff to employee resource groups to our company values.

We know that the perfect background for a role doesn’t mean the perfect fit — we encourage you to apply for a role even if you think you may not have all the qualifications.

If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.

About the Company

BackMarket

France

251-500

<p>Back Market has created a marketplace to connect companies that restore used gadgets with consumers through a one-stop shopping experience, complete with warranties and customer service. While the company has seen meteoric growth, particularly since its expansion in the U.S., overall sales of used gadgets remain small compared to those of brand-new devices.</p>

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