Global Social Media Creative Lead

KEY TO SUCCESS IN THIS ROLE

• Exceptional skills in making things for social, with an emphasis on visual design and video creation
• The ability to take a strategic business brief and translate it into a compelling and entertaining piece of social content
• A quick mind and quick hands that can create real-time content that engages with what’s happening in culture 
• A deep understanding of the social media (and wider global cultural) landscape, and where a brand does, and doesn’t, fit in
• A fluency in the differences between social media platforms, audiences, cultures and sub-cultures, and how to exist in each
• Strong communication and collaboration skills, balanced with the ability to work autonomously
• The desire to be a “maker” of things, with a strong sense of ownership and passion about your creative work
• Strong problem-solving skills and the ability to identify and break down barriers, and build strong relationships between teams across different disciples and different time zones
• A strong POV as a  leader in a team of other creators, strategists, and mission driven creatives
• Positioning yourself as a thought leader within the entire global organization, sharing insights, trends, and inspiration that can influence decisions for anyone who interacts with our customers and our brand
• Strong understanding of marketing and what it takes to succeed as part of a larger global marketing organization

EXAMPLE PROJECTS YOU MAY WORK ON INCLUDE:

• Creating organic social media content, from concept to final execution, across all channels, including TikTok, Instagram, Twitter (sorry we’re still not calling it “X”) LinkedIn, and whatever comes next
• Creating a wide range of content from:
• - Stories and content that ladder up to our global marketing campaigns
• - Serialized content that we can own and iterate over time 
• - Educational content that empowers people to do more with their tech
• - Inspirational content that spreads our mission to reduce E-Waste
• - Quick-turn content that engages with real-time events
• - Proactive and innovative ideas that we haven’t figured out yet
• Identifying new opportunities for the brand to expand its reach into new channels, new audiences, etc.
• Managing a growing team of social media creatives and setting them up for success in their roles, their missions, and their careers
• Identifying and working with influential creators outside of Back Market in the spaces of technology, sustainability, and more
• Working with a cross-functional team of collaborators from varying backgrounds and disciplines, and using your core understanding of human consumers and human behavior to influence larger brand and company decisions 
• - For example, anticipating the social media reaction to a new feature or a new announcement, and guiding the decision toward the most positive possible outcome
• Using your expertise in social media to influence areas outside of social media marketing, including:
• - Drawing upon trends and behaviors to influence features in the product
• - Identifying up-and-coming trends and conversations on social that may want to be engaged via PR and influence

WHAT ARE THE MISSIONS?

• Take on the highly ambitious goal of greatly expanding  Back Market’s social presence, social following, social creativity and global social relevancy as a key lever toward our goal of becoming a true cultural brand
• Analyze, improve upon, and build new ways-of-working and operational structures to ensure that the social media team is working at its highest potential
• Build upon the strategies and rituals of an existing global social team to ensure that it’s working at its highest possible potential
• Develop ownable content stories and series that can be iterated on over time, and maybe even become famous ;)
• Creating a roadmap for how the social team can work more collaboratively as a global unit, and move more quickly in this fast-moving space
• Ensure a process for fluid interactions and execution between multiple teams and stakeholders, so information is shared and execution is flawless
• Understand the “organic to paid” social model and develop content that can cross the border between both
• Scaling the way we create social media content (and storytelling as a whole) so global teams can easily and efficiently access and share resources 
• Connect with every part of the organization, marketing and beyond, to supercharge the company mission through social 
• To help transform Back Market into a household name that’s widely recognized, trusted, and admired
• Help expand and enforce the best practices for the entire global social team when it comes to quality of craft, efficiency of messaging, and channel-specific impact
• Impacting the company’s long-term vision to become a true cultural brand by being the go-to-resource for questions like “what’s happening in culture, where is culture moving, where should we go next, and how do we meet people with the right message, in the right place, at the right time.”

WHAT ARE THE REQUIREMENTS FOR THE ROLE

• Must currently reside in the NY Tri-State area, able to work a hybrid work schedule, and authorized to work in the U.S. without the need for sponsorship
• Minimum of 5 years experience at an In-House team and/or  Creative agency
• A high level of craft in visual design for social media
• A high level of craft in video creation and editing for social media
• A high level of craft in strategy and concepting for social media
• Experience working in a global marketing team and with understanding and delivering against marketing strategies and goals
• Experience partnering with external agencies and creators
• Experience in community management
• Experience in tracking and reporting social media engagement and results
• Experience in trend spotting and trend analysis
• A friendly, enthusiastic, collaborative and ego-free attitude 
• Strong portfolio demonstrating technical craft and creative edge
• Strong project management and organization skills
• Outstanding communication and collaboration skills
• Comfortable managing multiple projects simultaneously
• Ability to travel to EU for collaboration on projects

RECRUITMENT PROCESS

• U.S. People Manager (30 - 45 min)
• Business Screening - Creative Director (1 hr)
• Internal Stakeholders Interview (1hr) - Creative Operations Senior Lead & Senior Lead Copywriter
• Leadership Interview - Executive Creative Director (1hr)
• BM Values Sabothire interview - VP of Brand & CMO(30 min)