Digital Marketing Manager, Global Heat Reduction Initiative

Company Overview
SCS Global Services is a pioneer and leader in the field of sustainability standards and third-party certification, working across the economy in the natural resources, built environment, food and agriculture, consumer products, and climate sectors for over 40 years. As a Benefit Corporation, we are committed to socially and environmentally responsible business practices, and through the application of sound science, we are driving positive change.

Job Overview
SCS Global Services is seeking a dynamic and creative Digital Marketing Manager to join our Global Heat Reduction (GHR) team. This role is pivotal in driving awareness and engagement across various digital platforms, with a primary focus on LinkedIn. The Digital Marketing Manager is responsible for managing organic and paid advertising campaigns on LinkedIn and Google Search Ads, as well as executing email marketing campaigns through HubSpot. This role will support other new initiatives within SCS Global Services, beginning with the Carbon Assured™ Certification Standard.

Relevant Standards/Schemes

• All SCS Registry

Essential Duties and Responsibilities

• Develop and implement content calendar to increase engagement and followers on LinkedIn
• Create, schedule, and post content that aligns with the SCS brand and mission
• Manage and optimize paid ad campaigns on LinkedIn and Google Search Ads to maximize ROI
• Monitor and analyze campaign performance, making data-driven adjustments as needed
• Design and execute email marketing campaigns using HubSpot; segment audiences, create compelling email content, and analyze campaign effectiveness
• Manage promotion for events, such as webinars or tradeshows, including set-up, email communications, registrant management, and campaign monitoring
• Write engaging copy for social media posts, ads, and emails
• Utilize Canva or other graphic design tools to create visually appealing content
• Monitor key developments, news, and announcements related to our work and strategically share relevant content across social media platforms to enhance engagement
• Track and report on key metrics for social media, paid ads, and email campaigns; use insights to refine strategies and improve results

Minimum Qualifications

• Bachelor's Degree in Marketing, Communications, Environmental Studies, or a related field and
• 4+ years of experience in digital marketing, particularly in social media management and paid advertising
• Proficient in LinkedIn Campaign Manager and Google Search Ads platforms
• Experience using HubSpot for email marketing
• Strong copywriting skills with a knack for creating engaging content
• Knowledge of Canva or other graphic design tools
• Ability to analyze data and make informed decisions to optimize campaigns
• Excellent communication and organizational skills with the ability to translate complex scientific concepts into engaging marketing materials
• Strong project management skills with the ability to lead multiple projects simultaneously and meet deadlines
• Initiative, good judgment, and ability to work under pressure in a changing environment; responsive and adaptive

Preferred Qualifications

• Demonstrated experience in the climate and sustainability sector

The above description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Additional duties outside of normal responsibilities may be required from time to time as assigned.

Working Remotely
SCS is recruiting all open roles to be remote; allowing our employees the ability to work flexibly and allowing SCS as a company to diversify the experience and perspectives of our growing workforce. This is a home-office based role and may include travel with local, domestic, and/or international trips. Details will be clarified during the recruitment process.

Estimated Annual Salary
$61,102.08 - $83,017.87

EEOC Statement
SCS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. SCS complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.