Content Marketing Specialist

United States

RemoteFull time roleMid Level

About 1 month ago

About the Job

About Us

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Reports To

Sr. Director, Global Growth Marketing

Position Summary

We are seeking a driven content specialist to produce, test, and generate demand generation content globally. You will collaborate with marketers to inform content strategy and ensure information accuracy.

The ideal candidate is data-driven, innovative, and thrives in a fast-paced environment. You excel at managing multiple projects, have a can-do attitude, and are eager to gain expertise in digital marketing.

What You Will Be Doing

Develop and manage a content roadmap and global calendar aligned with campaigns and product launches
Produce engaging content across various formats (website, ads, video, email, social media, etc.), experimenting with new formats to reach our target audience
Ensure steady content delivery across the funnel to engage target audiences effectively
Use generative AI tools to streamline content creation, enhance personalization, and scale marketing efforts
Optimize content for SEO
Assess content performance metrics for continuous optimization and data-driven decisions
Oversee the full content lifecycle: ideate, write, edit, and publish engaging content
Align content with brand voice and guidelines
Collaborate with internal stakeholders to ensure content meets audience needs and supports strategic aims
Monitor and analyze content performance, using data to refine future content strategies
Embrace feedback constructively for professional growth
Manage the content calendar and blog
Edit, proofread, and improve content
Stay updated on content trends and best practices

Qualifications

3-5 years of content marketing experience
Basic video editing skills
Experience with generative AI tools for content creation and management
Strong oral and written communication skills
Exceptional writing and storytelling skills, with the ability to distill complex concepts into engaging narratives
Knowledge of SEO, marketing automation platforms, and analytics tools
Strong project management and collaboration skills
A desire to learn, take ownership, and contribute to the team

Location

Remote – United States

ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $45,000 to $90,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.

About the Company

Charge Point

Campbell, CA, USA

501-1000

Driving a Better Way ChargePoint brings electric vehicle (EV) charging to more people and places than ever before with the world's largest and most open EV charging network. We design, build and support all of the technology that powers this network, from charging station hardware to energy management software to a mobile app. Our work transforms transportation and energy use by helping more people choose to drive electric. Our charging stations, mobile app and network make it easy to charge EVs anywhere. Our energy management solutions help people and businesses shift away from fossil fuels and manage growing demand for EV charging. And our work with multiple stakeholders, from automakers to individual businesses, paves the way for widespread EV adoption. Every day we add more drivers and businesses to our network, and driving an EV makes even more sense. And that's what we're all about: driving a better way