Marketing Director

Our Mission:

At CIM, our vision is to help teams run better buildings with ease, for a sustainable future. We focus on simplifying complex building data and technology, making it accessible and actionable for building owners and operators, thereby directly contributing to the fight against the climate crisis.

Our clients include real estate investment trusts, super funds, governments, major cultural institutions, airports, hospitals, hotels and engineering firms.

The built environment is one of the most significant contributors to climate change, accounting for over 40% of global greenhouse gas emissions. Over half of these emissions are generated by operational activities, which our software PEAK helps reduce by enabling property operations teams to work smarter and more collaboratively. 

WILL YOU JOIN US?

• We’re seeking a hands-on, commercially minded Marketing Director who thrives in a fast-paced, international environment. This role suits an experienced marketing leader who can develop and execute high-impact programs that drive demand and accelerate growth. You will bring a balance of strategy and execution, owning the marketing plan, leading the team day-to-day, and working closely with Sales, Product, and Customer Success to deliver measurable results.
• You are passionate about shaping positioning and messaging that resonates across markets, experienced in demand generation, and comfortable rolling up your sleeves to execute campaigns across multiple channels. You’ll bring energy and creativity to building our brand, generating pipeline, and enabling our Sales team to succeed.
• If you're excited to make a real impact, help scale customer acquisition, and contribute to our growth journey, we’d love to hear from you.

WHAT YOU'LL DO

• Own and execute CIM’s marketing plan, ensuring our target audiences recognise, appreciate, and trust us enough to become CIM clients.
• Refine and implement our positioning and value propositions for a diverse set of buyers and use cases.
• Manage the development and delivery of multi-channel marketing programs including content, digital, social media, SEO, events, partnerships, and webinars.
• Work closely with Sales to deliver demand generation activities that build pipeline and drive revenue growth.
• Support product marketing initiatives, including GTM planning for new product launches.
• Lead and manage a small marketing team, providing clear direction, support, and mentoring.
• Set and track marketing KPIs, ensuring alignment with business goals and reporting regularly on progress.
• Collaborate with the broader team to support sales enablement and drive initiatives that build the CIM brand in existing and new territories.
• Stay on top of customer and market insights to inform marketing priorities and activities.

WHO WE ARE LOOKING FOR

• Proven experience in B2B marketing, ideally in SaaS or technology
• Track record in demand generation and campaign execution that drives pipeline growth
• Strong experience in positioning and messaging for complex products or services
• Hands-on approach to campaign management and execution across multiple channels
• Ability to manage and develop a small, agile marketing team
• Commercial mindset with the ability to partner closely with Sales and Product
• Analytical and data-driven, with experience tracking and reporting on KPIs
• Comfortable in a fast-paced, scaling environment
• Strong communication and stakeholder management skills

WHO YOU'LL WORK WITH

• This role will report to the Co-CEOs and will work alongside the leadership team.
• Key internal stakeholders are teams including but not limited to Sales, Customer Success, and Product.

OUR VALUES

Each day you deliver your role with our CIM Values front of mind:

• Building Joy
  - Our work provides customers with superpowers enabling them to be brilliant at what they do.
• Create with Meaning
  - doing work that matters is in our DNA. We never underestimate the climate challenge we face and the impact we can have
• It’s Urgent
  - We take initiative, fix problems and act with real urgency. Why - because the planet can’t wait
• Curiosity Ignites
  - Trust your instinct, follow a different path. We believe there’s always a better way
• Expert Learners
  - With a mix of brilliant mind, extraordinary thinking and unique skills, we mentor, share ideas and collaborate. Our learning has no end.
• Be a Legend
  - Empathy over ego. We are in this together and we look out for each other.

WHAT ELSE:

• Receive a market competitive compensation including an extensive benefits package
• Access a range of employee perks - from weekly office lunches, referral bonuses, wellbeing tools and more.
• Flexibility for both in office and remote work
• Knowing that each day you work at CIM, you’ll be taking climate action
• Experience in a rapidly growing and diverse business - be part of something exciting, and be a key player in helping to shape CIM and the future of building energy efficiency

We’re aware of research that indicates people identifying as women or from under-represented groups are far less likely to apply for roles if they don’t meet 100% of the requirements. At CIM, we’re interested in hiring passionate and curious people that are motivated to make a difference, so please still apply even if you don’t think you have the required experience in absolutely everything that we mention.