About the role Encamp is seeking a strategic, metrics-driven Director of Marketing to lead demand generation, own pipeline creation, and scale programs that drive revenue. This is a player-coach role for a marketing leader who’s equally comfortable rolling up their sleeves to execute campaigns as they are setting direction and guiding a high-performing team of experienced individual contributors. Reporting to the CRO, you'll partner closely across the revenue org and with Product to align marketing efforts to business goals and elevate impact across the customer journey. What you'll do<ul style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;"><li style="color:rgb(0,0,0);margin-top:12pt;margin-bottom:0pt;font-size:15pt;line-height:1.38;">Own the end-to-end demand generation strategy with accountability for pipeline creation, conversion and contribution to revenue goals. </li><li style="color:rgb(0,0,0);margin-top:0pt;margin-bottom:0pt;font-size:15pt;line-height:1.38;">Act as both strategist and practitioner—executing high-impact campaigns while leading a team of senior marketers </li><li style="color:rgb(0,0,0);margin-top:0pt;margin-bottom:0pt;font-size:15pt;line-height:1.38;">Partner with marketing, sales, RevOps, and Product to define lead scoring, funnel metrics, and campaign performance KPIs</li><li style="color:rgb(0,0,0);margin-top:0pt;margin-bottom:0pt;font-size:15pt;line-height:1.38;">Design and implement a scalable project management framework for cross-functional campaign creation and execution</li><li style="color:rgb(0,0,0);margin-top:0pt;margin-bottom:0pt;font-size:15pt;line-height:1.38;">Set performance metrics, track KPIs, and continuously optimize programs for conversion and ROI</li><li style="color:rgb(0,0,0);margin-top:0pt;margin-bottom:0pt;font-size:15pt;line-height:1.38;">Champion creative applications of AI across content, campaigns, and operations — not just for efficiency, but to unlock new ideas, accelerate iteration, and  increase scalability and impact</li><li style="color:rgb(0,0,0);margin-top:0pt;margin-bottom:0pt;font-size:15pt;line-height:1.38;">Inspire and energize the team by fostering a culture of experimentation, curiosity, continuous learning, and data-informed decision-making</li><li style="color:rgb(0,0,0);margin-top:0pt;margin-bottom:12pt;font-size:14pt;line-height:1.38;">Ensure brand consistency and clear messaging across all marketing channels &amp; customer touchpoints</li></ul>Qualifications<ul style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;"><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">7+ years of experience in B2B SaaS marketing, with 4+ years in a team leadership role</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Proven success in driving pipeline through integrated demand generation programs across digital, ABM, content, and events</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Skilled at leading experienced ICs by setting clear priorities, enabling ownership, and aligning execution to business outcomes </li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Deep understanding of funnel metrics and marketing’s role in driving revenue (SALs, CAC, payback, pipeline coverage)</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Recent hands-on experience implementing or optimizing project management workflows (Asana, Monday.com, Jira, etc.) to drive productivity and enhance workflow.</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Ability to think strategically and execute tactically in a fast-paced environment</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Passion for applying AI and emerging technologies in inventive, business-relevant ways — paired with the ability to guide and inspire a team through change and innovation.</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Strong communication and collaboration skills, with a track record of partnering with  with stakeholder &amp; management</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Creative mindset with a bias for action and a passion for innovating through new tools and technologies like Marketo, Salesforce, Wordpress, Clay, <a href="http://make.com" style="text-decoration:inherit;color:rgb(71,102,159);">Make.com</a> and BI platforms</li></ul> Perks of being part of the Encampus...<ul style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;"><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Competitive salary and benefits, including medical, dental, vision, 401k match, and responsible Paid Time Off</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">A flexible, remote-first culture with an allowance to support your remote work setup</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">A high-end laptop focused on a fast local dev cycle and developer throughput</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Share in our success - you'll have a significant personal impact on the team and the ability to earn equity</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Parental leave - we know how important it is to spend time with your new family!</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Sustainable 1:1s, focused on not only your growth as an employee, but in your career</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Get together at in-person Encamp Summits to share our wins and build community</li><li style="font-size:12pt;margin-top:0px;margin-bottom:0px;line-height:1.38;">Work with a brilliant team of people that share your values and passion</li></ul>Ready to join us around the campfire? Come join a team of trailblazers making a BIG difference in the environmental programs for more than 20k facilities around the United States. We're on a mission to create a world where good for business is good for the environment. Encamp is committed to diversity, equity, and inclusion. We welcome candidates of all backgrounds to join us in building a greener future through customer-obsessed innovation.In the interest of full transparency, the salary for this role will be $160,000 - $175,000.

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<div id="ember57" class="ember-view organization-about-module__content-consistant-cards-description">Encamp is an enterprise technology company on a mission to create a world in which what&rsquo;s good for business can be good for the environment. Since launching in 2017, Encamp has helped top organizations radically improve their environmental compliance operations and mitigate the risks of non-compliance. By utilizing a blended method of high-tech solutions, along with high-touch expert support, Encamp transforms compliance programs and human processes into a technology-driven system that lays the foundation for accurate and ongoing environmental compliance. A portion of Encamp&rsquo;s revenue is allocated to plant trees across the world, helping sequester carbon and promote human and environmental health for those that need it the most.</div>
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Director of Marketing

About the role Encamp is seeking a strategic, metrics-driven Director of Marketing to lead demand generation, own pipeline creation, and scale programs that drive revenue. This is a player-coach role for a marketing leader who’s equally comfortable rolling up their sleeves to execute campaigns as they are setting direction and guiding a high-performing team of experienced individual contributors. Reporting to the CRO, you'll partner closely across the revenue org and with Product to align marketing efforts to business goals and elevate impact across the customer journey. What you'll do<ul><li>Own the end-to-end demand generation strategy with accountability for pipeline creation, conversion and contribution to revenue goals.&nbsp;</li><li>Act as both strategist and practitioner—executing high-impact campaigns while leading a team of senior marketers&nbsp;</li><li>Partner with marketing, sales, RevOps, and Product to define lead scoring, funnel metrics, and campaign performance KPIs</li><li>Design and implement a scalable project management framework for cross-functional campaign creation and execution</li><li>Set performance metrics, track KPIs, and continuously optimize programs for conversion and ROI</li><li>Champion creative applications of AI across content, campaigns, and operations — not just for efficiency, but to unlock new ideas, accelerate iteration, and&nbsp; increase scalability and impact</li><li>Inspire and energize the team by fostering a culture of experimentation, curiosity, continuous learning, and data-informed decision-making</li><li>Ensure brand consistency and clear messaging across all marketing channels &amp; customer touchpoints</li></ul>Qualifications<ul><li>7+ years of experience in B2B SaaS marketing, with 4+ years in a team leadership role</li><li>Proven success in driving pipeline through integrated demand generation programs across digital, ABM, content, and events</li><li>Skilled at leading experienced ICs by setting clear priorities, enabling ownership, and aligning execution to business outcomes&nbsp;</li><li>Deep understanding of funnel metrics and marketing’s role in driving revenue (SALs, CAC, payback, pipeline coverage)</li><li>Recent hands-on experience implementing or optimizing project management workflows (Asana, Monday.com, Jira, etc.) to drive productivity and enhance workflow.</li><li>Ability to think strategically and execute tactically in a fast-paced environment</li><li>Passion for applying AI and emerging technologies in inventive, business-relevant ways — paired with the ability to guide and inspire a team through change and innovation.</li><li>Strong communication and collaboration skills, with a track record of partnering with&nbsp; with stakeholder &amp; management</li><li>Creative mindset with a bias for action and a passion for innovating through new tools and technologies like Marketo, Salesforce, Wordpress, Clay, <a href="http://make.com">Make.com</a> and BI platforms</li></ul> Perks of being part of the Encampus...<ul><li>Competitive salary and benefits, including medical, dental, vision, 401k match, and responsible Paid Time Off</li><li>A flexible, remote-first culture with an allowance to support your remote work setup</li><li>A high-end laptop focused on a fast local dev cycle and developer throughput</li><li>Share in our success - you'll have a significant personal impact on the team and the ability to earn equity</li><li>Parental leave - we know how important it is to spend time with your new family!</li><li>Sustainable 1:1s, focused on not only your growth as an employee, but in your career</li><li>Get together at in-person Encamp Summits to share our wins and build community</li><li>Work with a brilliant team of people that share your values and passion</li></ul>Ready to join us around the campfire? Come join a team of trailblazers making a BIG difference in the environmental programs for more than 20k facilities around the United States. We're on a mission to create a world where good for business is good for the environment. Encamp is committed to diversity, equity, and inclusion. We welcome candidates of all backgrounds to join us in building a greener future through customer-obsessed innovation.In the interest of full transparency, the salary for this role will be $160,000 - $175,000.

Director of Marketing

About the Job

About the Company

Encamp