JOIN A VENTURE FROM THE GROUND UPWe’re building a consumer health company focused on one of the most powerful drivers of wellbeing: sleep. Sleep is the most powerful natural thing we can do for our health - energy, focus, metabolism, and recovery. Yet it’s still treated like an afterthought. Demand for sleep-focused products is growing, but what’s out there today is fragmented, overpriced, and short-term. We’re fixing that. <a href="https://www.dendrohealth.com/">Dendro Health</a> is building a direct-to-consumer sleep health platform focused on long-term results - powered by clinical research, behavioural science, and technology. The first founder (ex-SellerX, startup operator, and growth leader) is now looking for a true co-founder - someone who wants to build this from the ground up and shape its future.HOW WE THINKFrameworks are easy. Execution is what makes the difference. We learn by doing, move fast, test relentlessly, and learn faster than anyone else.You’ll be building a brand that combines clinical insight, consumer psychology, and creative growth. Every experiment you run, every message you craft, and every customer you acquire will shape the DNA of this company.WHAT YOU’LL DOThis is a true founder seat - not a functional role. You’ll have full ownership - define the strategy, execute the plan, and build the machine that scales Dendro Health into a household name. You will:<ul><li>Own all marketing levers across organic, paid ads, and partnerships.</li><li>Refine the go-to-market strategy, positioning, and channel roadmap from scratch.</li><li>Build and scale paid social, influencer, and CRM programs with clear ROI tracking.</li><li>Lead A/B testing and conversion optimization across offers, creatives, and pricing.</li><li>Manage marketing budgets and performance data with financial discipline.</li><li>Develop and implement acquisition and retention strategies that drive profitable growth.</li><li>Build and lead a lean, high-performance team focused on speed, data, and creativity.</li><li>Collaborate with other departments to strengthen customer experience and brand consistency.</li><li>Own every growth lever across organic, paid, and partnerships</li></ul>WHO YOU AREYou’ve been part of the D2C trenches. You understand e-commerce, performance marketing, creative testing, CRO, and lifecycle inside out. You think creatively but measure everything. You move fast. You make decisions. On top of all this, you possess the following characteristics: <ul><li>Strong passion for sleep health and a deep commitment to our mission</li><li>Pre-experience in high-growth D2C startups with a proven track record in growth and brand building.</li><li>Strong creative instinct: can brief, write and test ad concepts that convert.  </li><li>Comfortable operating in ambiguity and speed - creating structure where there is none.</li><li>A founder mindset: ownership, urgency, and a lean mindset; excited to get more done with less with AI.</li><li>Native or fluent English proficiency (additional languages are a bonus but not necessary).</li><li>Already based in London and ready to commit to an early-stage startup and all that it entails. </li></ul>ABOUT FOODLABSWe’re backed by FoodLabs, one of Europe’s leading early-stage investors focused on improving human and planetary health. They back ventures that combine science, technology, and purpose; exactly what we’re doing at this venture.

FoodLabs is a pan-European Early Stage VC investor and venture studio for food, sustainability, and health. We strongly believe that entrepreneurship holds the key to pushing the boundaries in the food industry. Based in Berlin and founded by Christophe F. Maire, FoodLabs has built and invested in more than 30 early-stage FoodTech companies since 2016. We&rsquo;re backing the most ambitious, purpose-driven entrepreneurs, who are committed to changing the world&rsquo;s largest industry. With a thesis-driven and purpose-for-growth approach, FoodLabs invests in companies along the entire value chain of the food industry - 'from earth to earth'. FoodLabs has been an early investor in some of the most seminal, fastest-growing European FoodTech startups including Infarm, Meatable, Mushlabs, Sanity Group, Formo and Gorillas. In our FoodLabs studio we identify new opportunities to change the food industry, along with the most daring entrepreneurs and scientists that have what it takes to empower the transformation.

Co-Founder & Chief Marketing Officer (gn) @ Sleep Health Consumer Brand, London

JOIN A VENTURE FROM THE GROUND UPWe’re building a consumer health company focused on one of the most powerful drivers of wellbeing: sleep. Sleep is the most powerful natural thing we can do for our health - energy, focus, metabolism, and recovery. Yet it’s still treated like an afterthought.&nbsp;Demand for sleep-focused products is growing, but what’s out there today is fragmented, overpriced, and short-term. We’re fixing that.&nbsp;<a href="https://www.dendrohealth.com/">Dendro Health</a> is building a direct-to-consumer sleep health platform focused on long-term results - powered by clinical research, behavioural science, and technology.&nbsp;The first founder (ex-SellerX, startup operator, and growth leader) is now looking for a true co-founder - someone who wants to build this from the ground up and shape its future.HOW WE THINKFrameworks are easy. Execution is what makes the difference.&nbsp;We learn by doing, move fast, test relentlessly, and learn faster than anyone else.You’ll be building a brand that combines clinical insight, consumer psychology, and creative growth. Every experiment you run, every message you craft, and every customer you acquire will shape the DNA of this company.WHAT YOU’LL DOThis is a true founder seat - not a functional role. You’ll have full ownership - define the strategy, execute the plan, and build the machine that scales Dendro Health into a household name. You will:<ul><li>Own all marketing levers across organic, paid ads, and partnerships.</li><li>Refine the go-to-market strategy, positioning, and channel roadmap from scratch.</li><li>Build and scale paid social, influencer, and CRM programs with clear ROI tracking.</li><li>Lead A/B testing and conversion optimization across offers, creatives, and pricing.</li><li>Manage marketing budgets and performance data with financial discipline.</li><li>Develop and implement acquisition and retention strategies that drive profitable growth.</li><li>Build and lead a lean, high-performance team focused on speed, data, and creativity.</li><li>Collaborate with other departments to strengthen customer experience and brand consistency.</li><li>Own every growth lever across organic, paid, and partnerships</li></ul>WHO YOU AREYou’ve been part of the D2C trenches. You understand e-commerce, performance marketing, creative testing, CRO, and lifecycle inside out. You think creatively but measure everything. You move fast. You make decisions. On top of all this, you possess the following characteristics:&nbsp;<ul><li>Strong passion for sleep health and a deep commitment to our mission</li><li>Pre-experience in high-growth D2C startups with a proven track record in growth and brand building.</li><li>Strong creative instinct: can brief, write and test ad concepts that convert.&nbsp;&nbsp;</li><li>Comfortable operating in ambiguity and speed - creating structure where there is none.</li><li>A founder mindset: ownership, urgency, and a lean mindset; excited to get more done with less with AI.</li><li>Native or fluent English proficiency (additional languages are a bonus but not necessary).</li><li>Already based in London and ready to commit to an early-stage startup and all that it entails.&nbsp;</li></ul>ABOUT FOODLABSWe’re backed by FoodLabs, one of Europe’s leading early-stage investors focused on improving human and planetary health. They back ventures that combine science, technology, and purpose; exactly what we’re doing at this venture.

Co-Founder & Chief Marketing Officer (gn) @ Sleep Health Consumer Brand, London

About the Job

About the Company

FoodLabs

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