<p style="text-align:left;"><b>Position Summary:</b></p>About the Role <br><br>We are seeking an experienced and strategic Digital Marketing Manager to lead and scale our digital marketing initiatives. This role is ideal for a data-driven marketer with a strong background in B2B marketing, demand generation, and marketing operations. The Digital Marketing Manager will play a pivotal role in optimizing digital performance, managing our website, and supporting our company’s growth objectives. <br><br>You will work closely with the Growth Marketing, Partner Marketing, Sales, and Marketing Operations teams to drive awareness, engagement, and conversion among high-value accounts. The ideal candidate is a hands-on marketer who understands how to leverage digital channels, AI-powered marketing tools, and data analytics to refine and scale marketing efforts.<div><div><p><b><span>Key Responsibilities</span></b><span> </span></p></div><div><p></p><p><b><span>Digital Strategy &amp; Execution</span></b><span> </span></p></div><div><ul><li><p><span><span>Develop and execute data-driven digital marketing strategies across paid media, SEO, social, and email to drive engagement and lead conversion.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Own and </span><span>optimize</span><span> digital channels, ensuring alignment with company goals and marketing </span><span>objectives</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Collaborate with sales to align digital strategies with account-specific </span><span>sales objectives</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Develop email and nurture campaigns.</span></span><span> </span></p></li></ul></div><div><p></p><p><b><span>Website Management &amp; SEO</span></b><span> </span></p></div><div><ul><li><p><span><span>Lead website enhancements, focusing on user experience (UX), conversion rate optimization (CRO), and SEO best practices to improve organic search rankings and lead generation.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Manage internal project coordination and act as the primary liaison with third-party web developers.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Oversee a full website redesign project, ensuring strategic alignment with brand and business goals with support from marketing leadership.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Continuously analyze and </span><span>optimize</span><span> website performance to enhance user engagement and lead conversion.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>We are also looking for someone that is willing to support the future state of marketing with AI best practices. How we </span><span>optimize</span><span> our content to be recognized in AI tools when searching for our solutions a</span><span>nd thought leadership topics, what we are calling </span><span>DIgital</span><span> AI content. </span></span><span> </span></p></li></ul></div><div><p></p><p><b><span>Marketing Operations &amp; Data Analysis</span></b><span> </span></p></div><div><ul><li><p><span><span>Partner with the Marketing Operations team to </span><span>optimize</span><span> marketing automation, CRM integrations, and lead management processes.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Use analytics tools (Google Analytics, HubSpot, CRM platforms) to measure ROI, </span><span>optimize</span><span> digital spend, and improve conversion rates.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Track and report on digital marketing performance, providing insights and recommendations for continuous improvement.</span></span><span> </span></p></li></ul></div><div><p></p><p><b><span>Content Personalization &amp; Social Media</span></b><span> </span></p></div><div><ul><li><p><span><span>Work with content creators to develop account-specific landing pages, personalized email sequences, and targeted digital ads.</span></span><span> </span></p></li></ul></div></div><div><div><ul><li><p><span><span>Manage and </span><span>optimize</span><span> paid and organic social media strategies to increase engagement and visibility among key accounts.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Execute account-based advertising campaigns on LinkedIn and other relevant platforms.</span></span><span> </span></p></li></ul></div><div><p></p><p><b><span>Required Skills &amp; Qualifications</span></b><span> </span></p></div><div><ul><li><p><span><span>Bachelor’s degree in Marketing</span><span>, Business, Communications, or a related field.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>5+ years of experience in digital marketing, with a strong focus on marketing operations, website management, and performance marketing.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads, retargeting, display).</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Strong knowledge of SEO, CRO, and website optimization best practices.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Proficiency</span><span> in ABM platforms (</span><span>Demandbase</span><span>, 6sense, ZoomInfo, Terminus) and marketing automation tools (HubSpot).</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Ability to analyze data, generate insights, and translate findings into actionable strategies.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Strong project management skills and ability to work cross-functionally with sales and marketing teams.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Experience with AI-powered marketing tools for campaign optimization is a plus.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Experience with html is also a plus</span></span><span> </span></p></li></ul></div><div><p></p><p><b><span>Perks &amp; Benefits</span></b><span> </span></p></div><div><ul><li><p><span><span>Competitive salary and performance-based bonus.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Equity participation plan.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Comprehensive health, dental, and vision benefits.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>6% 401(k) match with immediate vesting.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Flexible time off and remote work options.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Career development and learning opportunities.</span></span><span> </span></p></li></ul><p></p><p>Salary range: $110,000-$120,000</p></div></div><p style="text-align:inherit;"></p><p style="text-align:left;">Redaptive<span> is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</span></p>

<p>Redaptive is the leading Efficiency-as-a-Service company that enables businesses to meet largescale energy efficiency and strategic technology objectives. With over $1 billion in project lending capacity, Redaptive deploys best-in-class energy efficiency technologies across large commercial real estate portfolios through a unique, data driven shared savings model. Redaptive is backed by CarVal, ENGIE New Ventures, Linse Capital, CBRE, and Evergy Ventures.</p>
<p><br />Our company culture is fun, collaborative, and fast paced. We are passionate about changing the world and helping our customers to become more environmentally sustainable and profitable. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company. Redaptive, Inc is an equal employment opportunity employer and all qualified applicants will receive consideration for employment.&nbsp;</p>

Digital Marketing Manager

<p><b>Position Summary:</b></p>About the Role <br><br>We are seeking an experienced and strategic Digital Marketing Manager to lead and scale our digital marketing initiatives. This role is ideal for a data-driven marketer with a strong background in B2B marketing, demand generation, and marketing operations. The Digital Marketing Manager will play a pivotal role in optimizing digital performance, managing our website, and supporting our company’s growth objectives. <br><br>You will work closely with the Growth Marketing, Partner Marketing, Sales, and Marketing Operations teams to drive awareness, engagement, and conversion among high-value accounts. The ideal candidate is a hands-on marketer who understands how to leverage digital channels, AI-powered marketing tools, and data analytics to refine and scale marketing efforts.<div><div><p><b><span>Key Responsibilities</span></b><span>&nbsp;</span></p></div><div><p></p><p><b><span>Digital Strategy &amp; Execution</span></b><span>&nbsp;</span></p></div><div><ul><li><p><span><span>Develop and execute data-driven digital marketing strategies across paid media, SEO, social, and email to drive engagement and lead conversion.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Own and </span><span>optimize</span><span> digital channels, ensuring alignment with company goals and marketing </span><span>objectives</span><span>.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Collaborate with sales to align digital strategies with account-specific </span><span>sales objectives</span><span>.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Develop email and nurture campaigns.</span></span><span>&nbsp;</span></p></li></ul></div><div><p></p><p><b><span>Website Management &amp; SEO</span></b><span>&nbsp;</span></p></div><div><ul><li><p><span><span>Lead website enhancements, focusing on user experience (UX), conversion rate optimization (CRO), and SEO best practices to improve organic search rankings and lead generation.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Manage internal project coordination and act as the primary liaison with third-party web developers.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Oversee a full website redesign project, ensuring strategic alignment with brand and business goals with support from marketing leadership.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Continuously analyze and </span><span>optimize</span><span> website performance to enhance user engagement and lead conversion.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>We are also looking for someone that is willing to support the future state of marketing with AI best practices. How we </span><span>optimize</span><span> our content to be recognized in AI tools when searching for our solutions a</span><span>nd thought leadership topics, what we are calling </span><span>DIgital</span><span> AI content.&nbsp;</span></span><span>&nbsp;</span></p></li></ul></div><div><p></p><p><b><span>Marketing Operations &amp; Data Analysis</span></b><span>&nbsp;</span></p></div><div><ul><li><p><span><span>Partner with the Marketing Operations team to </span><span>optimize</span><span> marketing automation, CRM integrations, and lead management processes.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Use analytics tools (Google Analytics, HubSpot, CRM platforms) to measure ROI, </span><span>optimize</span><span> digital spend, and improve conversion rates.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Track and report on digital marketing performance, providing insights and recommendations for continuous improvement.</span></span><span>&nbsp;</span></p></li></ul></div><div><p></p><p><b><span>Content Personalization &amp; Social Media</span></b><span>&nbsp;</span></p></div><div><ul><li><p><span><span>Work with content creators to develop account-specific landing pages, personalized email sequences, and targeted digital ads.</span></span><span>&nbsp;</span></p></li></ul></div></div><div><div><ul><li><p><span><span>Manage and </span><span>optimize</span><span> paid and organic social media strategies to increase engagement and visibility among key accounts.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Execute account-based advertising campaigns on LinkedIn and other relevant platforms.</span></span><span>&nbsp;</span></p></li></ul></div><div><p></p><p><b><span>Required Skills &amp; Qualifications</span></b><span>&nbsp;</span></p></div><div><ul><li><p><span><span>Bachelor’s degree in Marketing</span><span>, Business, Communications, or a related field.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>5+ years of experience in digital marketing, with a strong focus on marketing operations, website management, and performance marketing.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads, retargeting, display).</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Strong knowledge of SEO, CRO, and website optimization best practices.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Proficiency</span><span> in ABM platforms (</span><span>Demandbase</span><span>, 6sense, ZoomInfo, Terminus) and marketing automation tools (HubSpot).</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Ability to analyze data, generate insights, and translate findings into actionable strategies.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Strong project management skills and ability to work cross-functionally with sales and marketing teams.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Experience with AI-powered marketing tools for campaign optimization is a plus.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Experience with html is also a plus</span></span><span>&nbsp;</span></p></li></ul></div><div><p></p><p><b><span>Perks &amp; Benefits</span></b><span>&nbsp;</span></p></div><div><ul><li><p><span><span>Competitive salary and performance-based bonus.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Equity participation plan.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Comprehensive health, dental, and vision benefits.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>6% 401(k) match with immediate vesting.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Flexible time off and remote work options.</span></span><span>&nbsp;</span></p></li></ul></div><div><ul><li><p><span><span>Career development and learning opportunities.</span></span><span>&nbsp;</span></p></li></ul><p></p><p>Salary range: $110,000-$120,000</p></div></div><p></p><p>Redaptive<span> is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</span></p>

Digital Marketing Manager

About the Job

About the Company

Redaptive

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