JOB PURPOSEAs Content Marketing Manager, your role is to bridge the gap between our go-to-market strategy and content strategy. You'll be the driving force behind aligning these two crucial areas, ensuring we hit our targets within the set timeframe. Your knack for planning will shine through as you create clear, well-documented content marketing plans and schedules that sync perfectly with our business activities and goals.Your mission is to deliver high-quality, brand-compliant content and copy at a brisk pace, keeping our audience engaged and informed while reinforcing our brand values. But it's not just about creating content — you'll also be focusing on improving our search engine rankings and boosting organic traffic. Your success will be reflected in our improved visibility online, bringing our brand to more people who need our services.It's all about growth and improvement in this role. We're looking for consistent enhancements in our key content performance indicators over time. But numbers alone don't tell the full story — we want to see how your work influences customer behaviour. Whether it's an increase in sign-ups, more downloads, or other actions taken as a direct result of your content, your impact should be clear and measurable.In essence, your role is about creating a strong connection between Fastmarkets and our customers through compelling, action-oriented content. It's about understanding our customers, meeting their needs with our content, and motivating them to take the next step with us. PRINCIPLE ACCOUNTABILITIES<ul><li>Contribute to the go-to-market strategy and take the lead on converting the G2M into a content marketing strategy that aligns with our commercial goals</li><li>Ensure that customer, competitor and performance insights inform everything you do, from sources including keyword research and competitor analysis</li><li>Drive reach and engagement through the creation of multimedia content that resonates with our customers at every touchpoint of their journey</li><li>Leverage inbound marketing methodologies to optimize content for search, enhancing visibility and driving organic growth</li><li>Collaborate closely with the product marketing team to craft powerful bottom-of-funnel and sales support materials, such as persuasive case studies and dynamic presentations, that showcase the value of our offerings</li><li>Monitor, optimize and report on content marketing campaign performance</li><li>Produce high-quality content and copy that drives results</li></ul> KEY INTERFACES<ul><li>You’ll work closely with the digital content production team to deliver on your content plans</li><li>You’ll partner with the demand generation lead to turn the go-to-market strategy into a campaign and content strategy</li><li>You’ll work closely with the content marketing managers in other campaigns to share learnings and best practices</li><li>You’ll work closely with our editorial and research teams to understand themes and topics, and align your content plans with theirs</li><li>You’ll work closely with sales, product development and other commercially-focused teams to bring Fastmarkets products and services to market</li><li>You’ll collaborate with colleagues across marketing and the rest of the business to deliver our commercial goals</li></ul>

Our price data, forecasts, and market analyses give our customers a strategic advantage in complex, volatile and often opaque markets. Our events provide immersive experiences to network, trade and discuss the critical issues of the day.
Lithium Hangar Holdco Limited is the ultimate holding company for the Fastmarkets group of companies. Lithium Hangar Holdco Limited (14476245) is a company registered in England and Wales and is controlled by funds managed and/or advised by Astorg. Astorg is a European private equity firm with over &euro;20 billion of assets under management.

Content Marketing Manager

JOB PURPOSEAs Content Marketing Manager, your role is to bridge the gap between our go-to-market strategy and content strategy. You'll be the driving force behind aligning these two crucial areas, ensuring we hit our targets within the set timeframe. Your knack for planning will shine through as you create clear, well-documented content marketing plans and schedules that sync perfectly with our business activities and goals.Your mission is to deliver high-quality, brand-compliant content and copy at a brisk pace, keeping our audience engaged and informed while reinforcing our brand values. But it's not just about creating content — you'll also be focusing on improving our search engine rankings and boosting organic traffic. Your success will be reflected in our improved visibility online, bringing our brand to more people who need our services.It's all about growth and improvement in this role. We're looking for consistent enhancements in our key content performance indicators over time. But numbers alone don't tell the full story — we want to see how your work influences customer behaviour. Whether it's an increase in sign-ups, more downloads, or other actions taken as a direct result of your content, your impact should be clear and measurable.In essence, your role is about creating a strong connection between Fastmarkets and our customers through compelling, action-oriented content. It's about understanding our customers, meeting their needs with our content, and motivating them to take the next step with us.&nbsp;PRINCIPLE ACCOUNTABILITIES<ul><li>Contribute to the go-to-market strategy and take the lead on converting the G2M into a content marketing strategy that aligns with our commercial goals</li><li>Ensure that customer, competitor and performance insights inform everything you do, from sources including keyword research and competitor analysis</li><li>Drive reach and engagement through the creation of multimedia content that resonates with our customers at every touchpoint of their journey</li><li>Leverage inbound marketing methodologies to optimize content for search, enhancing visibility and driving organic growth</li><li>Collaborate closely with the product marketing team to craft powerful bottom-of-funnel and sales support materials, such as persuasive case studies and dynamic presentations, that showcase the value of our offerings</li><li>Monitor, optimize and report on content marketing campaign performance</li><li>Produce high-quality content and copy that drives results</li></ul>&nbsp;KEY INTERFACES<ul><li>You’ll work closely with the digital content production team to deliver on your content plans</li><li>You’ll partner with the demand generation lead to turn the go-to-market strategy into a campaign and content strategy</li><li>You’ll work closely with the content marketing managers in other campaigns to share learnings and best practices</li><li>You’ll work closely with our editorial and research teams to understand themes and topics, and align your content plans with theirs</li><li>You’ll work closely with sales, product development and other commercially-focused teams to bring Fastmarkets products and services to market</li><li>You’ll collaborate with colleagues across marketing and the rest of the business to deliver our commercial goals</li></ul>

Content Marketing Manager

About the Job

About the Company

Fastmarkets Ltd

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