As the Marketing Lifecycle Automation Manager, you will architect, execute, and continuously optimize automated programs across the entire customer journey - from lead acquisition to customer retention and expansion. You will design, implement, and refine marketing automation workflows that nurture leads, engage customers, and support lifecycle growth.This is a hands-on, technical, execution-focused role that requires systematic thinking, strong HubSpot expertise, and an eye for scalability. You will ensure every workflow, integration, and process supports long-term growth. You’ll keep a strategic view of the customer lifecycle while maintaining operational precision - ensuring our automation, data, and communication systems run efficiently, accurately, and compliantly across Marketing, Sales, and Customer Success.<ul><li>Manage technical configuration, data hygiene, workflow logic, custom properties, and user permissions in HubSpot. Ensure reliable tracking, reporting accuracy, and smooth campaign execution across the platform.</li><li>Build, manage, and continuously optimise HubSpot workflows that support lead nurturing, event follow-ups, and re-engagement programs.</li><li>Build, test, and optimize HubSpot landing pages and forms to support demand gen and lifecycle initiatives. Manage automated campaign setup end-to-end, including segmentation, QA, testing, compliance, and performance monitoring.</li><li>Partner with Marketing, RevOps and Sales to refine lead scoring, routing, and lifecycle stages, ensuring alignment between Hubspot and Salesforce.</li><li>Monitor automation and campaign performance, surface insights, and work closely with the marketing team (and beyond) to recommend optimizations backed by accurate, trust-worthy data. </li><li>Work closely with Sales, RevOps, and IT to maintain seamless integrations between HubSpot and connected tools - ensuring that data flows accurately and that processes stay aligned across teams.</li><li>Empower the marketing team through ongoing guidance, templates, and best practices for using HubSpot and relevant platforms effectively. </li><li>Maintain clear, up-to-date documentation of workflows, processes, naming conventions, and governance.</li><li>Stay informed about emerging trends, tools, and best practices in marketing automation to identify opportunities for smarter, more scalable processes.</li></ul><ul><li>3+ years of experience in marketing automation or operations, ideally within B2B SaaS or renewable energy.</li><li>Expert-level experience in HubSpot, including workflows, automations, landing pages, forms, scoring, segmentation, data management, and integrations.</li><li>Experience managing connected GTM systems, ensuring accurate data flow, consistent processes, and alignment between automation platforms and the CRM.</li><li>Strong working knowledge of lead scoring, segmentation, and lifecycle management.</li><li>Analytical and detail-oriented, able to interpret data, troubleshoot automation issues, and drive continuous process improvement.</li><li>Strong communicator and collaborator with solid project management skills and a focus on team-oriented, scalable solutions.</li><li>Self-starter with the ability to independently manage projects, troubleshoot issues, and proactively identify areas for improvement.</li><li>Comfortable experimenting with emerging AI tools and automation enhancements, evaluating their impact, and integrating them into robust, scalable marketing and GTM processes.</li><li>Understanding of GDPR and data privacy regulations in a marketing context.</li><li>Passion for sustainability and renewable energy, with a desire to contribute to the industry’s growth.</li><li>Fluency or bilingual level of English. Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus.</li></ul><ul><li>Knowledge of the solar industry and a commitment to sustainability is a plus.</li></ul><h3>About Us</h3>PVcase is moving solar forward with an alternative to the traditional labor-intensive, time-consuming, and error-prone solar project development process. Our end-to-end solar development platform connects site selection, PV design, and yield estimation. In doing so, we’re not only helping solar teams achieve maximum results in a fraction of the time, we’re accelerating the global transition to clean energy. PVcase ends clunky processes and corrupted data to clear the path to a net-zero economy.Whether you use a single product or plug into the entire platform, PVcase makes you faster, more precise, and more productive at every stage of solar project development. PVcase is a leading choice for solar energy professionals, and the results speak for themselves. Our platform supports over 1,500 customers in 75+ countries, powering the development of more than 4 TW of projects a year. <h3 style="text-align:start;">Get Ready To Enjoy</h3><ul><li>Flex benefit package, customizing perks to match your unique style.</li><li>Enjoy unlimited remote work.</li><li>Flexible working hours, harmonizing your personal and professional life.</li><li>Half-day Summer Fridays.</li><li>Full training and onboarding program for a seamless start.</li><li>Considerable &amp; steadily increasing salary, recognizing and rewarding your dedication.</li><li>Internal transparency with company results and salary system, promoting a culture of trust and collaboration.</li><li>Additional paid vacation days, including birthdays, volunteering, and other occasions.</li></ul>Salary Range:<ul><li>Lithuania: 41,300 - 54,200 EUR gross/yearly.</li><li>Spain: 41,700 - 54,700 EUR gross/yearly.</li></ul>The final offer will depend on experience and competencies.

PVcase is moving solar forward with an alternative to the traditional labor-intensive, time-consuming, and error-prone solar project development process. Our end-to-end solar development platform connects site selection, PV design, and yield estimation. In doing so, we’re not only helping solar teams achieve maximum results in a fraction of the time, we’re accelerating the global transition to clean energy. PVcase ends clunky processes and corrupted data to clear the path to a net-zero economy.Whether you use a single product or plug into the entire platform, PVcase makes you faster, more precise, and more productive at every stage of solar project development. PVcase is a leading choice for solar energy professionals, and the results speak for themselves. Our platform supports over 1,500 customers in 75+ countries, powering the development of more than 4 TW of projects a year.

Marketing Lifecycle Automation Manager

As the Marketing Lifecycle Automation Manager, you will architect, execute, and continuously optimize automated programs across the entire customer journey - from lead acquisition to customer retention and expansion. You will design, implement, and refine marketing automation workflows that nurture leads, engage customers, and support lifecycle growth.This is a hands-on, technical, execution-focused role that requires systematic thinking, strong HubSpot expertise, and an eye for scalability. You will ensure every workflow, integration, and process supports long-term growth. You’ll keep a strategic view of the customer lifecycle while maintaining operational precision - ensuring our automation, data, and communication systems run efficiently, accurately, and compliantly across Marketing, Sales, and Customer Success.<ul><li>Manage technical configuration, data hygiene, workflow logic, custom properties, and user permissions in HubSpot. Ensure reliable tracking, reporting accuracy, and smooth campaign execution across the platform.</li><li>Build, manage, and continuously optimise HubSpot workflows that support lead nurturing, event follow-ups, and re-engagement programs.</li><li>Build, test, and optimize HubSpot landing pages and forms to support demand gen and lifecycle initiatives. Manage automated campaign setup end-to-end, including segmentation, QA, testing, compliance, and performance monitoring.</li><li>Partner with Marketing, RevOps and Sales to refine lead scoring, routing, and lifecycle stages, ensuring alignment between Hubspot and Salesforce.</li><li>Monitor automation and campaign performance, surface insights, and work closely with the marketing team (and beyond) to recommend optimizations backed by accurate, trust-worthy data.&nbsp;</li><li>Work closely with Sales, RevOps, and IT to maintain seamless integrations between HubSpot and connected tools - ensuring that data flows accurately and that processes stay aligned across teams.</li><li>Empower the marketing team through ongoing guidance, templates, and best practices for using HubSpot and relevant platforms effectively.&nbsp;</li><li>Maintain clear, up-to-date documentation of workflows, processes, naming conventions, and governance.</li><li>Stay informed about emerging trends, tools, and best practices in marketing automation to identify opportunities for smarter, more scalable processes.</li></ul><ul><li>3+ years of experience in marketing automation or operations, ideally within B2B SaaS or renewable energy.</li><li>Expert-level experience in HubSpot, including workflows, automations, landing pages, forms, scoring, segmentation, data management, and integrations.</li><li>Experience managing connected GTM systems, ensuring accurate data flow, consistent processes, and alignment between automation platforms and the CRM.</li><li>Strong working knowledge of lead scoring, segmentation, and lifecycle management.</li><li>Analytical and detail-oriented, able to interpret data, troubleshoot automation issues, and drive continuous process improvement.</li><li>Strong communicator and collaborator with solid project management skills and a focus on team-oriented, scalable solutions.</li><li>Self-starter with the ability to independently manage projects, troubleshoot issues, and proactively identify areas for improvement.</li><li>Comfortable experimenting with emerging AI tools and automation enhancements, evaluating their impact, and integrating them into robust, scalable marketing and GTM processes.</li><li>Understanding of GDPR and data privacy regulations in a marketing context.</li><li>Passion for sustainability and renewable energy, with a desire to contribute to the industry’s growth.</li><li>Fluency or bilingual level of English. Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus.</li></ul><ul><li>Knowledge of the solar industry and a commitment to sustainability is a plus.</li></ul><h3>About Us</h3>PVcase is moving solar forward with an alternative to the traditional labor-intensive, time-consuming, and error-prone solar project development process. Our end-to-end solar development platform connects site selection, PV design, and yield estimation. In doing so, we’re not only helping solar teams achieve maximum results in a fraction of the time, we’re accelerating the global transition to clean energy. PVcase ends clunky processes and corrupted data to clear the path to a net-zero economy.Whether you use a single product or plug into the entire platform, PVcase makes you faster, more precise, and more productive at every stage of solar project development. PVcase is a leading choice for solar energy professionals, and the results speak for themselves. Our platform supports over 1,500 customers in 75+ countries, powering the development of more than 4 TW of projects a year. <h3>Get Ready To Enjoy</h3><ul><li>Flex benefit package, customizing perks to match your unique style.</li><li>Enjoy unlimited remote work.</li><li>Flexible working hours, harmonizing your personal and professional life.</li><li>Half-day Summer Fridays.</li><li>Full training and onboarding program for a seamless start.</li><li>Considerable &amp; steadily increasing salary, recognizing and rewarding your dedication.</li><li>Internal transparency with company results and salary system, promoting a culture of trust and collaboration.</li><li>Additional paid vacation days, including birthdays, volunteering, and other occasions.</li></ul>Salary Range:<ul><li>Lithuania: 41,300 - 54,200 EUR gross/yearly.</li><li>Spain: 41,700 - 54,700 EUR gross/yearly.</li></ul>The final offer will depend on experience and competencies.

Marketing Lifecycle Automation Manager

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