<h2>A bit about us </h2>Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!  <h2>Job Description</h2>Role title:  Paid Social, Analytics and Tagging SpecialistDepartment:  MarketingLocation:  IndiaReporting to:  Digital Shared Services Team leaderA bit about usTrek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!Position summaryTrek’s Marketing Team is seeking Paid Social, Analytics and Tagging Specialists to elevate our global paid social activity to new heights as well as own the GTM/GA4 setup, tracking and data integrity of all digital marketing channels. This Paid Social, Analytics and Tagging Specialists will run paid social activity for a number of international markets, driving awareness, consideration, sales and high-quality traffic to Trekbikes.com and ensure all campaigns and channels are accurately measured and continuously optimized through accurate tracking.Paid Social Key Responsibilities: <ul><li>Lead the charge in owning and managing paid social accounts for multiple international markets, plan, launch and optimize campaigns to hit awareness, engagement and conversion goals.</li><li>Own day to day channel management: budgets, pacing, bids, audiences and campaign set up in alignment with each market’s business goals.</li><li>Adapt the strategy and planning in reflection of local market cultures, languages and nuances including a clear understanding of the use of locally-specific paid social channels.</li><li>Support a full funnel strategy using your expertise to make recommendations and execute on budget, flighting, channel usage with a clear understanding of target demographics and assets</li><li>Provide ongoing feedback and recommendations on budget and approach based on performance, platform updates and industry insights.</li><li>Work closely with other paid channel specialists to strategize a cohesive approach to budget, strategy and performance with a good understanding of the full media ecosystem.</li></ul>Tag Management and Analytics Key Responsibilities: <ul><li>Own GTM containers: Tags, triggers, variables, environments, versioning and QA for all digital marketing channels.</li><li>Configure and maintain GA4 (events, conversions, custom dims/metrics, audiences) and ensure accurate cross-domain/ecommerce tracking.</li><li>Maintain &amp; manage pixels for all paid social platforms</li><li>Own GA4 data quality and maintain tagging with GTM</li><li>Align campaign naming, UTMs and taxonomy standards for consistent, trustworthy reporting.</li><li>Lead troubleshooting &amp; action solutions for tracking issues</li><li>Create and own roadmap of analytics improvements quantifying impact of fixes and reporting progress to stakeholders.</li></ul><ul><li>Skills, Experience &amp; attributes</li><li>8+ years of experience running paid social campaigns, ideally across multiple platforms and markets as part of a wider business strategy</li><li>5+ years of experience in tagging and google analytics and google tag management</li><li>Ability to manage time and priorities in alignment with the business goals</li><li>Ability to clearly communicate performance and strategy to team lead or internal stakeholders</li><li>Comprehensive understanding of digital advertising metrics </li><li>Experience with google analytics (GA4); adept at data retrieval, dashboard creation, and audience development</li><li>Bring great energy and have a great sense of fun!</li></ul>We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws.  This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.Why Trek? <ul><li>Trek Bicycle in Fortune Rankings: (<a href="https://fortune.com/company/trek-bicycle/">https://fortune.com/company/trek-bicycle/</a>)</li></ul><ul><li><ul><li>Ranked 4 in Best Large Workplaces in Retail</li><li>Ranked 19 in World’s 25 Vest Workplaces</li><li>Ranked 50 in Fortune 100 Best Companies to Work For</li><li>Ranked 65 in Fortune 100 Best Companies to Work For – Europe</li></ul></li><li>Great Place To Work-Certified (<a href="https://www.greatplacetowork.in/great/company/trek-bikes">https://www.greatplacetowork.in/great/company/trek-bikes</a>)</li><li>Best Workplaces in Asia 2025</li><li>Flexible and fun company culture that values people, purpose, and performance </li><li>A leadership team that supports autonomy and innovation </li><li>A company that believes work should be fun, fulfilling, and impactful </li><li>The chance to be part of something bigger - changing the world by getting more people on bikes</li></ul>If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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<div id="ember560" class="ember-view organization-about-module__content-consistant-cards-description">Trek is a place where you&rsquo;re valued for being you. If you&rsquo;re really into bikes, that&rsquo;s great. If you&rsquo;re not (yet), that&rsquo;s great too. Because there&rsquo;s a lot more to Trek than bikes. Every person has a unique history and life experience to bring to the table. We respect that. It&rsquo;s what makes us who we are. At Trek, there's only one standard you have to meet - love. Learn more of why Trek is a Great Place to Work: trekbikes.com/careers</div>
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Paid Social Analytics and Tagging Specialist

<h2>A bit about us&nbsp;</h2>Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us! &nbsp;<h2>Job Description</h2>Role title:&nbsp; Paid Social, Analytics and Tagging SpecialistDepartment:&nbsp; MarketingLocation:&nbsp; IndiaReporting to:&nbsp; Digital Shared Services Team leaderA bit about usTrek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!Position summaryTrek’s Marketing Team is seeking Paid Social, Analytics and Tagging Specialists to elevate our global paid social activity to new heights as well as own the GTM/GA4 setup, tracking and data integrity of all digital marketing channels. This Paid Social, Analytics and Tagging Specialists will run paid social activity for a number of international markets, driving awareness, consideration, sales and high-quality traffic to Trekbikes.com and ensure all campaigns and channels are accurately measured and continuously optimized through accurate tracking.Paid Social Key Responsibilities:&nbsp;<ul><li>Lead the charge in owning and managing paid social accounts for multiple international markets, plan, launch and optimize campaigns to hit awareness, engagement and conversion goals.</li><li>Own day to day channel management: budgets, pacing, bids, audiences and campaign set up in alignment with each market’s business goals.</li><li>Adapt the strategy and planning in reflection of local market cultures, languages and nuances including a clear understanding of the use of locally-specific paid social channels.</li><li>Support a full funnel strategy using your expertise to make recommendations and execute on budget, flighting, channel usage with a clear understanding of target demographics and assets</li><li>Provide ongoing feedback and recommendations on budget and approach based on performance, platform updates and industry insights.</li><li>Work closely with other paid channel specialists to strategize a cohesive approach to budget, strategy and performance with a good understanding of the full media ecosystem.</li></ul>Tag Management and Analytics Key Responsibilities: <ul><li>Own GTM containers: Tags, triggers, variables, environments, versioning and QA for all digital marketing channels.</li><li>Configure and maintain GA4 (events, conversions, custom dims/metrics, audiences) and ensure accurate cross-domain/ecommerce tracking.</li><li>Maintain &amp; manage pixels for all paid social platforms</li><li>Own GA4 data quality and maintain tagging with GTM</li><li>Align campaign naming, UTMs and taxonomy standards for consistent, trustworthy reporting.</li><li>Lead troubleshooting &amp; action solutions for tracking issues</li><li>Create and own roadmap of analytics improvements quantifying impact of fixes and reporting progress to stakeholders.</li></ul><ul><li>Skills, Experience &amp; attributes</li><li>8+ years of experience running paid social campaigns, ideally across multiple platforms and markets as part of a wider business strategy</li><li>5+ years of experience in tagging and google analytics and google tag management</li><li>Ability to manage time and priorities in alignment with the business goals</li><li>Ability to clearly communicate performance and strategy to team lead or internal stakeholders</li><li>Comprehensive understanding of digital advertising metrics&nbsp;</li><li>Experience with google analytics (GA4); adept at data retrieval, dashboard creation, and audience development</li><li>Bring great energy and have a great sense of fun!</li></ul>We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws.&nbsp; This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.Why Trek?&nbsp;<ul><li>Trek Bicycle in Fortune Rankings: (<a href="https://fortune.com/company/trek-bicycle/">https://fortune.com/company/trek-bicycle/</a>)</li></ul><ul><li><ul><li>Ranked 4 in Best Large Workplaces in Retail</li><li>Ranked 19 in World’s 25 Vest Workplaces</li><li>Ranked 50 in Fortune 100 Best Companies to Work For</li><li>Ranked 65 in Fortune 100 Best Companies to Work For – Europe</li></ul></li><li>Great Place To Work-Certified&nbsp;(<a href="https://www.greatplacetowork.in/great/company/trek-bikes">https://www.greatplacetowork.in/great/company/trek-bikes</a>)</li><li>Best Workplaces in Asia 2025</li><li>Flexible and fun company culture that values people, purpose, and performance&nbsp;</li><li>A leadership team that supports autonomy and innovation&nbsp;</li><li>A company that believes work should be fun, fulfilling, and impactful&nbsp;</li><li>The chance to be part of something bigger - changing the world by getting more people on bikes</li></ul>If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Paid Social Analytics and Tagging Specialist

About the Job

About the Company

Trek Bicycle Corp (Australia)

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