Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1><ul><li>Set ambitious strategic direction for Product &amp; Portfolio Marketing, Digital Marketing, and Trade Marketing. </li></ul><ul><li>Lead, develop and inspire the local Vileda Marketing team (7 direct reports) in their own areas of responsibility, acting as a people coach in line with company leadership standards. </li></ul><ul><li>Drive the development and execution of the Vileda Country Marketing Plan in the 3 countries, ensuring delivery of all KPIs (market share, brand awareness, penetration, innovation impact, etc.). </li><li>Coordinate the full product portfolio and go-to-market strategy across the entire lifecycle, grounded in consumer, shopper, and retailer insights. </li><li>Enhance the development of  the Omnichannel Media strategy including planning, agency management, performance tracking across the full funnel, and ROI optimization</li><li>Monitor market dynamics, consumer trends, and competitive movements, providing strategic input to Regional and Global teams. </li><li>Oversee the Advertising &amp; Promotion budget, ensuring efficient allocation and maximizing ROI </li><li>Act as brand ambassador, ensuring strong positioning and consistent communication aligned with the Global Brand Team and actively contribute to the EMEA Marketing Leadership community by sharing insights and best practices. </li></ul><h1>Qualifications:</h1><div><div><ul><li>Master's degree in business administration, Marketing or a related field  </li></ul></div><div><ul><li>Minimum 10 years of progressive experience in Marketing, with a strong background in FMCG environments. </li></ul></div><div><ul><li>Proven leadership experience managing a team, agencies, external partners and cross-functional stakeholders. </li></ul></div><div><ul><li>Demonstrated expertise in Media Management and Digital Marketing, with a solid understanding of omnichannel activation. </li></ul></div><div><ul><li>Strong commercial acumen, including a deep understanding of financial KPIs, P&amp;L management and value creation; sales experience is a plus. </li></ul></div></div><div><div><ul><li>Advanced analytical capability, with hands-on experience using market intelligence tools such as IRI, Nielsen or equivalent. </li></ul></div><div><ul><li>Excellent communication, leadership and influencing skills, with the ability to operate effectively in complex, matrix and multicultural organizations. </li></ul></div><div><ul><li>Fluent in English, good level of French and Dutch will be considered a plus. </li></ul></div></div>The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Freudenberg Home and Cleaning Solutions S.A.

Freudenberg e-Power Systems is one of the world's leading suppliers of emission-neutral energy systems for heavy-duty applications. With its experience and expertise in battery and fuel cell technology, the company offers tailor-made solutions, in particular combined systems, for sustainable and economical e-mobility. With over 800 employees, Freudenberg e-Power Systems supports its customers from application development through to production, commissioning and service.
The company is part of the global Freudenberg Group, which has four business areas: Seals and Vibration Control Technology, Nonwovens and Filtration, Household Products as well as Specialties and Others. In 2022 the Group generated sales of more than 11 billion euros and employed more than 50,000 associates in around 60 countries.

Vileda Marketing Director BeNeFrance (f/m/d)

Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1><ul><li>Set&nbsp;ambitious&nbsp;strategic direction&nbsp;for Product&nbsp;&amp; Portfolio&nbsp;Marketing, Digital Marketing, and Trade Marketing.&nbsp;</li></ul><ul><li>Lead, develop and inspire the local&nbsp;Vileda&nbsp;Marketing team (7 direct reports)&nbsp;in their own areas of responsibility, acting as a people coach in line with company leadership standards.&nbsp;</li></ul><ul><li>Drive the development and execution of the&nbsp;Vileda&nbsp;Country Marketing Plan&nbsp;in the 3 countries, ensuring delivery of all KPIs (market share, brand awareness, penetration, innovation impact, etc.).&nbsp;</li><li>Coordinate&nbsp;the full product portfolio and go-to-market strategy across the entire lifecycle, grounded in consumer, shopper, and retailer insights.&nbsp;</li><li>Enhance&nbsp;the&nbsp;development of&nbsp;&nbsp;the&nbsp;Omnichannel&nbsp;Media strategy including planning, agency management, performance tracking&nbsp;across the full funnel, and ROI optimization</li><li>Monitor market dynamics, consumer trends, and competitive movements, providing strategic&nbsp;input to Regional and Global teams.&nbsp;</li><li>Oversee the Advertising &amp; Promotion budget, ensuring efficient allocation&nbsp;and&nbsp;maximizing&nbsp;ROI&nbsp;</li><li>Act as brand ambassador, ensuring strong positioning and consistent communication aligned with the Global Brand Team&nbsp;and&nbsp;actively contribute to the EMEA Marketing Leadership community by sharing insights and best practices.&nbsp;</li></ul><h1>Qualifications:</h1><div><div><ul><li>Master's&nbsp;degree in&nbsp;business administration,&nbsp;Marketing&nbsp;or a related field&nbsp;&nbsp;</li></ul></div><div><ul><li>Minimum 10 years of progressive experience in Marketing, with a strong background in FMCG environments.&nbsp;</li></ul></div><div><ul><li>Proven leadership experience managing a team, agencies, external&nbsp;partners&nbsp;and cross-functional stakeholders.&nbsp;</li></ul></div><div><ul><li>Demonstrated&nbsp;expertise&nbsp;in Media Management and Digital Marketing, with a solid understanding of omnichannel activation.&nbsp;</li></ul></div><div><ul><li>Strong commercial acumen, including a deep understanding of financial KPIs, P&amp;L management and value creation; sales experience is a plus.&nbsp;</li></ul></div></div><div><div><ul><li>Advanced analytical capability, with hands-on experience using market intelligence tools such as IRI, Nielsen or equivalent.&nbsp;</li></ul></div><div><ul><li>Excellent communication, leadership and influencing skills, with the ability to&nbsp;operate&nbsp;effectively in complex,&nbsp;matrix&nbsp;and multicultural organizations.&nbsp;</li></ul></div><div><ul><li>Fluent in English,&nbsp;good level&nbsp;of French and Dutch will be&nbsp;considered&nbsp;a plus.&nbsp;</li></ul></div></div>The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Freudenberg Home and Cleaning Solutions S.A.

Vileda Marketing Director BeNeFrance (f/m/d)

About the Job

About the Company

Freudenberg

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