<p style="text-align:left;">At Air Products, our purpose is to bring people together to reimagine what’s possible, collaborate and innovate solutions to the world’s most significant energy and environmental sustainability challenges. Grow with us as we embark on building tomorrow together by being the safest, most diverse and most profitable industrial gas company in the world.  </p><p style="text-align:inherit;"></p><p style="text-align:left;"><b>Reimagine What’s Possible </b></p><p style="text-align:inherit;"></p><p style="text-align:inherit;"></p><h2>At Air Products, we have been helping our customers to become more productive, energy efficient and sustainable for more than 80 years. With approximately 23,000 employees and operations in over 50 countries, we serve customers across a wide range of industries from food and beverage to medical, energy and transportation. We supply a unique portfolio of atmospheric and process gases, equipment, and services.</h2><p></p><h2></h2><h2>An opportunity exists within the UK &amp; Ireland Marketing Team for an experienced Marketing Specialist who will be leading our Food, Beverage and Agriculture product lines. The person is directly accountable for lead generation, brand awareness and product portfolio management for this segment in line with the UKI and European objectives.</h2><p></p><h2></h2><h2><b>The Opportunity;</b></h2><h2></h2><h2>This Marketing Specialist will be able to unleash their creativity and passion for engaging marketing communications development (both on and offline), whilst being able to use their analytical skills within a broad and diverse product management role.</h2><h2></h2><h2>The incumbent will confidently encompass the 7 Ps of marketing - from R&amp;D, managing promotions, lead generation management, marcomm creation, pricing, channel to drive overall portfolio growth.</h2><h2>This role is suitable for someone who enjoys building relationships as the role is very people centric.</h2><h2></h2><h2>They will also have full control and responsibility for the end-to-end marketing funnel from market/ industry research, understanding of customer buying journeys, persona definition to aid meaningful value proposition development through to value-adding campaign development to attract, engage and convert prospects into sales-ready leads.</h2><h2></h2><h2>They will need to capably make use of the full spectrum of marketing media to most effectively connect with the marketplace.</h2><h2></h2><h2>The individual will have strong digital marketing skills combined with a willingness to stay up to date with the constantly evolving MarTech as AI develops further. Additionally, the role requires strong collaboration both internally and externally.</h2><h2></h2><h2>There is also additional responsibility of liaising with European segment team and actively provide input to R&amp;D projects and support development of communication campaigns.</h2><h2></h2><p></p><h2><b>Duties include:</b></h2><ul><li><h2>Define, communicate and implement the correct segment / offer / product strategy to deliver a successful go to market for new and existing offers, through research of local segments and their collaborators, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of tailored value propositions, campaigns and sales tools.</h2></li><li><h2>Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and implemented strategy and planning, and management of allocated budget for the segments owned.</h2></li><li><h2>Manage Local product / offer / solution within owned segments through their lifecycle (from launch to end of life) by working closely with key partners both locally and globally, maximising performance.</h2></li><li><h2>Increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.</h2></li><li><h2>Meet the required level of knowledge of segments / products / offers and solutions through external research.</h2></li><li><h2>Use Product management skills to improve efficiencies, increase margin, etc outside of promotional activities, utilising all of the 7Ps</h2></li><li><h2>Owner of communications for the segment including content creation; social media campaign development; pay per click campaigns; website and SEO optimization.</h2></li><li><h2>Maintain and develop relationships with targeted trade associations and trade media to effectively cascade segment propositions to a wider target audience as well as leverage their industry research, knowledge and connections.</h2></li><li></ul><h2></h2><h2><b>As the Marketing Specialist, you already are or have;</b></h2><ul><li><h2>Degree Qualified.</h2></li><li><h2>CIM qualification.</h2></li><li><h2>Proven experience in a Marketing role within a large Corporate Environment.</h2></li><li><h2>Planning and execution of multiple omnichannel campaigns.</h2></li><li><h2>Strategic problem solver with a solid business understanding and commercial approach to marketing activities.</h2></li><li><h2>Budget management, reporting and measurement of campaigns and activities.</h2></li><li><h2>Demonstrable marketing analytical skills to correlate results, objectives and inputs.</h2></li><li><h2>Strong written, communication, presentation, training and negotiation skills.</h2></li><li><h2>Expert in stakeholder management.</h2></li><li><h2>Able to work at pace under pressure on multiple projects.</h2></li><li><h2>IT literate – CRM, Adobe Illustrator, Canva, Google Advertising, social media campaign manager/s.</h2></li></ul><h2></h2><p></p><h2>At Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter.</h2><h2></h2><h2>We invite you to bring your diverse self and creativity to a company reimagining what’s possible. Be part of our growth story and make a difference.</h2><h2></h2><h2>We offer a competitive salary and benefits package, a culture of respect, challenge and innovation – with excellent opportunities for growth and development.</h2><p style="text-align:inherit;"></p><p style="text-align:inherit;"></p><p style="text-align:left;">We are the world’s largest hydrogen producer with over 80 years of industrial gas experience. We are hydrogen and industrial gas experts delivering safe, end-to-end solutions, investing in real, clean energy projects at scale, and driving the industry forward to generate a cleaner future. </p><p style="text-align:inherit;"></p><p style="text-align:left;">At Air Products, we work in an environment where we put safety first, diversity is essential, inclusion is our culture, and each person knows they belong and matter. To learn more, visit About Air Products. </p>

<p>Air Products (NYSE:APD) is a world-leading industrial gases company in operation for over 80 years focused on serving energy, environmental, and emerging markets. The Company has two growth pillars driven by sustainability. Air Products&rsquo; base business provides essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemicals, metals, electronics, manufacturing, and food. The Company also develops, engineers, builds, owns and operates some of the world's largest clean hydrogen projects supporting the transition to low- and zero-carbon energy in the heavy-duty transportation and industrial sectors. Additionally, Air Products is the world leader in the supply of liquefied natural gas process technology and equipment, and provides turbomachinery, membrane systems and cryogenic containers globally.</p>
<p>The Company had fiscal 2023 sales of $12.6 billion from operations in approximately 50 countries and has a current market capitalization of about $65 billion. Approximately 23,000 passionate, talented and committed employees from diverse backgrounds are driven by Air Products&rsquo; higher purpose to create innovative solutions that benefit the environment, enhance sustainability and reimagine what's possible to address the challenges facing customers, communities, and the world.&nbsp;</p>

Marketing Specialist

<p>At Air Products, our purpose is to bring people together to reimagine what’s possible, collaborate and innovate solutions to the world’s most significant energy and environmental sustainability challenges. Grow with us as we embark on building tomorrow together by being the safest, most diverse and most profitable industrial gas company in the world. &nbsp;</p><p></p><p><b>Reimagine What’s Possible </b></p><p></p><p></p><h2>At Air Products, we have been helping our customers to become more productive, energy efficient and sustainable for more than 80 years. With approximately 23,000 employees and operations in over 50 countries, we serve customers across a wide range of industries from food and beverage to medical, energy and transportation. We supply a unique portfolio of atmospheric and process gases, equipment, and services.</h2><p></p><h2></h2><h2>An opportunity exists within the UK &amp; Ireland Marketing Team for an experienced Marketing Specialist who will be leading our Food, Beverage and Agriculture product lines. The person is directly accountable for lead generation, brand awareness and product portfolio management for this segment in line with the UKI and European objectives.</h2><p></p><h2></h2><h2><b>The Opportunity;</b></h2><h2></h2><h2>This Marketing Specialist will be able to unleash their creativity and passion for engaging marketing communications development (both on and offline), whilst being able to use their analytical skills within a broad and diverse product management role.</h2><h2></h2><h2>The incumbent will confidently encompass the 7 Ps of marketing - from R&amp;D, managing promotions, lead generation management, marcomm creation, pricing, channel to drive overall portfolio growth.</h2><h2>This role is suitable for someone who enjoys building relationships as the role is very people centric.</h2><h2></h2><h2>They will also have full control and responsibility for the end-to-end marketing funnel from market/ industry research, understanding of customer buying journeys, persona definition to aid meaningful value proposition development through to value-adding campaign development to attract, engage and convert prospects into sales-ready leads.</h2><h2></h2><h2>They will need to capably make use of the full spectrum of marketing media to most effectively connect with the marketplace.</h2><h2></h2><h2>The individual will have strong digital marketing skills combined with a willingness to stay up to date with the constantly evolving MarTech as AI develops further. Additionally, the role requires strong collaboration both internally and externally.</h2><h2></h2><h2>There is also additional responsibility of liaising with European segment team and actively provide input to R&amp;D projects and support development of communication campaigns.</h2><h2></h2><p></p><h2><b>Duties include:</b></h2><ul><li><h2>Define, communicate and implement the correct segment / offer / product strategy to deliver a successful go to market for new and existing offers, through research of local segments and their collaborators, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of tailored value propositions, campaigns and sales tools.</h2></li><li><h2>Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and implemented strategy and planning, and management of allocated budget for the segments owned.</h2></li><li><h2>Manage Local product / offer / solution within owned segments through their lifecycle (from launch to end of life) by working closely with key partners both locally and globally, maximising performance.</h2></li><li><h2>Increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.</h2></li><li><h2>Meet the required level of knowledge of segments / products / offers and solutions through external research.</h2></li><li><h2>Use Product management skills to improve efficiencies, increase margin, etc outside of promotional activities, utilising all of the 7Ps</h2></li><li><h2>Owner of communications for the segment including content creation; social media campaign development; pay per click campaigns; website and SEO optimization.</h2></li><li><h2>Maintain and develop relationships with targeted trade associations and trade media to effectively cascade segment propositions to a wider target audience as well as leverage their industry research, knowledge and connections.</h2></li><li></li></ul><h2></h2><h2><b>As the Marketing Specialist, you already are or have;</b></h2><ul><li><h2>Degree Qualified.</h2></li><li><h2>CIM qualification.</h2></li><li><h2>Proven experience in a Marketing role within a large Corporate Environment.</h2></li><li><h2>Planning and execution of multiple omnichannel campaigns.</h2></li><li><h2>Strategic problem solver with a solid business understanding and commercial approach to marketing activities.</h2></li><li><h2>Budget management, reporting and measurement of campaigns and activities.</h2></li><li><h2>Demonstrable marketing analytical skills to correlate results, objectives and inputs.</h2></li><li><h2>Strong written, communication, presentation, training and negotiation skills.</h2></li><li><h2>Expert in stakeholder management.</h2></li><li><h2>Able to work at pace under pressure on multiple projects.</h2></li><li><h2>IT literate – CRM, Adobe Illustrator, Canva, Google Advertising, social media campaign manager/s.</h2></li></ul><h2></h2><p></p><h2>At Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter.</h2><h2></h2><h2>We invite you to bring your diverse self and creativity to a company reimagining what’s possible. Be part of our growth story and make a difference.</h2><h2></h2><h2>We offer a competitive salary and benefits package, a culture of respect, challenge and innovation – with excellent opportunities for growth and development.</h2><p></p><p></p><p>We are the world’s largest hydrogen producer with over 80 years of industrial gas experience. We are hydrogen and industrial gas experts delivering safe, end-to-end solutions, investing in real, clean energy projects at scale, and driving the industry forward to generate a cleaner future. </p><p></p><p>At Air Products, we work in an environment where we put safety first, diversity is essential, inclusion is our culture, and each person knows they belong and matter. To learn more, visit About Air Products.&nbsp;</p>

Marketing Specialist

About the Job

About the Company

Air Products

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