Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1>Key Responsibilities<ul><li>Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans</li><li>Implement product and pricing strategies (NRM) in alignment with Regional / Global Marketing</li><li>Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global Teams</li><li>Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)</li><li>Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectives</li></ul>Additional Responsibilities<ul><li>Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products for customer shelf sets</li><li>Control the A&amp;P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent</li><li>Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs</li><li>Track products P&amp;L and product Gross Margin mix by Category</li><li>Foster strong customer care support &amp; best practices to maintain a high level of consumer satisfaction Live LEARN approach: Listen; Empathize; Apologize; Re act; Now</li></ul>Interactions (internal &amp; external)<ul><li>Corporate Brand, Digital and Communication</li><li>Regional Marketing</li><li>Sales, Procurement, R&amp;D</li><li>Artwork</li><li>Consumers</li><li>Retail Customers</li><li>Agencies</li></ul><h1>Qualifications:</h1>Professional Experience and Education<ul><li>Degree in Business Administration or Marketing, MBA preferred</li><li>Minimum 3 years job experience as a Marketing generalist – Consumer Packaged Goods preferred</li><li>Experience in supervising outside vendors and agencies</li><li>Experience and proven record in digital marketing, media management &amp; SEO</li></ul>Specific Knowledge<ul><li>up to date market and customer knowledge</li><li>use and understanding of IRI / Nielsen data and any relevant market analytics tools</li><li>deep understanding of KPIs and P&amp;L</li><li>Brand Management, Category Management, and Project Management</li><li>SAP</li><li>strong competence in Microsoft Office suite</li></ul>Specific Skills<ul><li>strong business communication (written and oral) &amp; presentation skills</li><li>leadership skills, ability to think and act holistic and critical</li><li>negotiation skills</li><li>strong in interpersonal relationship management, working in cross-functional teams and matrix environments</li><li>Team player, able to work in mixed teams across different functions</li></ul>The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Freudenberg Home and Cleaning Solutions Iberica S.L.U.

Freudenberg e-Power Systems is one of the world's leading suppliers of emission-neutral energy systems for heavy-duty applications. With its experience and expertise in battery and fuel cell technology, the company offers tailor-made solutions, in particular combined systems, for sustainable and economical e-mobility. With over 800 employees, Freudenberg e-Power Systems supports its customers from application development through to production, commissioning and service.
The company is part of the global Freudenberg Group, which has four business areas: Seals and Vibration Control Technology, Nonwovens and Filtration, Household Products as well as Specialties and Others. In 2022 the Group generated sales of more than 11 billion euros and employed more than 50,000 associates in around 60 countries.

Marketing Manager Consumer

Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1>Key Responsibilities<ul><li>Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans</li><li>Implement product and pricing strategies (NRM) in alignment with Regional / Global Marketing</li><li>Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global Teams</li><li>Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)</li><li>Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectives</li></ul>Additional Responsibilities<ul><li>Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products for customer shelf sets</li><li>Control the A&amp;P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent</li><li>Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs</li><li>Track products P&amp;L and product Gross Margin mix by Category</li><li>Foster strong customer care support &amp; best practices to maintain a high level of consumer satisfaction Live LEARN approach: Listen; Empathize; Apologize; Re act; Now</li></ul>Interactions (internal &amp; external)<ul><li>Corporate Brand, Digital and Communication</li><li>Regional Marketing</li><li>Sales, Procurement, R&amp;D</li><li>Artwork</li><li>Consumers</li><li>Retail Customers</li><li>Agencies</li></ul><h1>Qualifications:</h1>Professional Experience and Education<ul><li>Degree in Business Administration or Marketing, MBA preferred</li><li>Minimum 3 years job experience as a Marketing generalist – Consumer Packaged Goods preferred</li><li>Experience in supervising outside vendors and agencies</li><li>Experience and proven record in digital marketing, media management &amp; SEO</li></ul>Specific Knowledge<ul><li>up to date market and customer knowledge</li><li>use and understanding of IRI / Nielsen data and any relevant market analytics tools</li><li>deep understanding of KPIs and P&amp;L</li><li>Brand Management, Category Management, and Project Management</li><li>SAP</li><li>strong competence in Microsoft Office suite</li></ul>Specific Skills<ul><li>strong business communication (written and oral) &amp; presentation skills</li><li>leadership skills, ability to think and act holistic and critical</li><li>negotiation skills</li><li>strong in interpersonal relationship management, working in cross-functional teams and matrix environments</li><li>Team player, able to work in mixed teams across different functions</li></ul>The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Freudenberg Home and Cleaning Solutions Iberica S.L.U.

Marketing Manager Consumer

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Freudenberg

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