<div><p><span style="font-family:arial , helvetica , sans-serif;font-size:12pt;"><strong>About Harbinger</strong></span></p><p><span style="font-family:arial , helvetica , sans-serif;font-size:12pt;">Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.</span></p></div><p><strong>Role Overview</strong></p><p>We are seeking a Marketing Manager, Paid Media to own and scale Harbinger’s paid acquisition and digital advertising strategy. This role will be responsible for planning, executing, and optimizing campaigns that drive qualified demand, dealer interest, fleet leads, and brand awareness across key channels.</p><p>You will operate at both the strategic and executional level—managing budgets, launching campaigns, analyzing performance, and continuously optimizing for ROI. This is an ideal role for someone who thrives in a fast-paced startup environment and enjoys building from the ground up.</p><p><strong>Key Responsibilities</strong></p><p>Paid Media Strategy &amp; Planning</p><ul><li>Develop and own Harbinger’s paid media strategy across channels such as Google, LinkedIn, Meta, YouTube, and programmatic</li><li>Align campaigns with business objectives (e.g., fleet acquisition, dealer recruitment, product launches, brand awareness)</li><li>Identify new growth opportunities through emerging platforms, formats, and targeting strategies</li></ul><p>Campaign Execution &amp; Optimization</p><ul><li>Build, launch, and manage campaigns end-to-end: targeting, bidding, budgeting, creative testing, and pacing</li><li>Continuously optimize performance to improve CPL, CPA, and overall ROI</li><li>Manage retargeting, lookalike, and ABM-style campaigns for B2B audiences</li></ul><p>Budget Ownership &amp; Forecasting</p><ul><li>Own and manage paid media budgets across platforms</li><li>Forecast spend, results, and pipeline contribution</li><li>Make real-time budget reallocations based on performance</li></ul><p>Analytics &amp; Reporting</p><ul><li>Track and analyze campaign performance using tools such as Google Analytics, ad platform dashboards, and CRM data</li><li>Build dashboards and regular reporting for leadership</li><li>Translate data into insights and recommendations</li></ul><p>Funnel &amp; Conversion Optimization</p><ul><li>Partner with web, product marketing, and demand gen teams to optimize landing pages, forms, and lead flows</li><li>Improve conversion rates throughout the funnel—from first click to sales handoff</li><li>Implement and test new CRO strategies</li></ul><p>Creative &amp; Messaging Collaboration</p><ul><li>Partner with product marketing, design, and content teams to develop compelling ad creative</li><li>Test messaging, formats, and visuals tailored to different personas (fleets, dealers, upfitters, enterprise buyers)</li><li>Ensure consistency with Harbinger’s brand voice and value propositions</li></ul><p>Cross-Functional Collaboration</p><ul><li>Work closely with Sales, Product, and Revenue Operations to align on lead quality, targeting, and attribution</li><li>Support product launches and major announcements with integrated paid campaigns</li></ul><p><strong>Qualifications</strong></p><p>Required</p><ul><li>5–10+ years of experience managing paid media or performance marketing campaigns</li><li>Strong hands-on experience with platforms such as Google Ads, LinkedIn Ads, Meta, and YouTube</li><li>Proven ability to manage and optimize significant advertising budgets</li><li>Deep understanding of B2B funnels, attribution, and lead quality</li><li>Strong analytical skills and comfort working with performance data</li><li>Excellent communication and stakeholder management skills</li></ul><p>Preferred</p><ul><li>Experience in B2B, SaaS, hardware, automotive, or climate tech</li><li>Familiarity with fleet, logistics, or commercial vehicle markets</li><li>Experience with ABM strategies</li><li>Working knowledge of CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)</li><li>Startup or high-growth company experience</li></ul><div><div><div><div><strong>Key Benefits &amp; Perks:</strong></div><ul><li>Comprehensive Health, Dental &amp; Vision (HDV) – 100% employee covered</li><li>Early-stage Stock Options</li><li>Robust Retirement Savings (401k, HSA, FSA)</li><li>Generous Paid Time Off (PTO) &amp; Parental Leave</li><li>Annual Vacation Bonus</li><li>Wellness &amp; Fertility Benefits</li><li>Cell Phone Stipend</li><li>Complimentary Meals &amp; Stocked Kitchens</li></ul></div><div>California Pay Range</div><div><span>$85,000</span><span>—</span><span>$115,000 USD</span></div></div></div><div><div><span style="font-family:arial , helvetica , sans-serif;font-size:8pt;"><strong>Equal Opportunity</strong></span></div><div><span style="font-family:arial , helvetica , sans-serif;font-size:8pt;">Harbinger is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.</span></div><div> </div><div><span style="font-family:arial , helvetica , sans-serif;font-size:8pt;">Harbinger is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at info@harbingermotors.com.</span></div><div> </div><div><span style="font-family:arial , helvetica , sans-serif;font-size:8pt;"><strong>Candidate Data Privacy</strong></span></div><div><span style="font-family:arial , helvetica , sans-serif;font-size:8pt;">Harbinger may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Harbinger may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.</span></div><div> </div><div><span style="font-family:arial , helvetica , sans-serif;font-size:8pt;">Harbinger may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our HR, legal, and finance teams, and the team(s) with the position(s) for which you are applying; (ii) Harbinger affiliates; and (iii) Harbinger’s service providers, including providers of background checks, staffing services, and cloud services.</span></div><div> </div><div><span style="font-family:arial , helvetica , sans-serif;font-size:8pt;">Harbinger may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.</span></div><div> </div><div><span style="font-family:arial , helvetica , sans-serif;font-size:8pt;">Please note that we are currently not accepting applications from third party application services. Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Harbinger and are not subject to payment of referral or placement fees if any such candidate is later hired by Harbinger unless you have a signed written agreement in place with us which covers the applicable job posting.</span></div><p> </p></div>

<p>Harbinger is a commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger's best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to support the growing demand for medium-duty EVs. Leveraging a foundation of proprietary, in-house developed vehicle technologies designed specifically for commercial vehicles, Harbinger is bringing a first-of-its-kind EV platform to market, priced for zero acquisition premium.&nbsp;<br />Harbinger: familiar form, revolutionary foundation.</p>

Marketing Manager, Paid Media

<div><p><span><strong>About Harbinger</strong></span></p><p><span>Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.</span></p></div><p><strong>Role Overview</strong></p><p>We are seeking a Marketing Manager, Paid Media to own and scale Harbinger’s paid acquisition and digital advertising strategy. This role will be responsible for planning, executing, and optimizing campaigns that drive qualified demand, dealer interest, fleet leads, and brand awareness across key channels.</p><p>You will operate at both the strategic and executional level—managing budgets, launching campaigns, analyzing performance, and continuously optimizing for ROI. This is an ideal role for someone who thrives in a fast-paced startup environment and enjoys building from the ground up.</p><p><strong>Key Responsibilities</strong></p><p>Paid Media Strategy &amp; Planning</p><ul><li>Develop and own Harbinger’s paid media strategy across channels such as Google, LinkedIn, Meta, YouTube, and programmatic</li><li>Align campaigns with business objectives (e.g., fleet acquisition, dealer recruitment, product launches, brand awareness)</li><li>Identify new growth opportunities through emerging platforms, formats, and targeting strategies</li></ul><p>Campaign Execution &amp; Optimization</p><ul><li>Build, launch, and manage campaigns end-to-end: targeting, bidding, budgeting, creative testing, and pacing</li><li>Continuously optimize performance to improve CPL, CPA, and overall ROI</li><li>Manage retargeting, lookalike, and ABM-style campaigns for B2B audiences</li></ul><p>Budget Ownership &amp; Forecasting</p><ul><li>Own and manage paid media budgets across platforms</li><li>Forecast spend, results, and pipeline contribution</li><li>Make real-time budget reallocations based on performance</li></ul><p>Analytics &amp; Reporting</p><ul><li>Track and analyze campaign performance using tools such as Google Analytics, ad platform dashboards, and CRM data</li><li>Build dashboards and regular reporting for leadership</li><li>Translate data into insights and recommendations</li></ul><p>Funnel &amp; Conversion Optimization</p><ul><li>Partner with web, product marketing, and demand gen teams to optimize landing pages, forms, and lead flows</li><li>Improve conversion rates throughout the funnel—from first click to sales handoff</li><li>Implement and test new CRO strategies</li></ul><p>Creative &amp; Messaging Collaboration</p><ul><li>Partner with product marketing, design, and content teams to develop compelling ad creative</li><li>Test messaging, formats, and visuals tailored to different personas (fleets, dealers, upfitters, enterprise buyers)</li><li>Ensure consistency with Harbinger’s brand voice and value propositions</li></ul><p>Cross-Functional Collaboration</p><ul><li>Work closely with Sales, Product, and Revenue Operations to align on lead quality, targeting, and attribution</li><li>Support product launches and major announcements with integrated paid campaigns</li></ul><p><strong>Qualifications</strong></p><p>Required</p><ul><li>5–10+ years of experience managing paid media or performance marketing campaigns</li><li>Strong hands-on experience with platforms such as Google Ads, LinkedIn Ads, Meta, and YouTube</li><li>Proven ability to manage and optimize significant advertising budgets</li><li>Deep understanding of B2B funnels, attribution, and lead quality</li><li>Strong analytical skills and comfort working with performance data</li><li>Excellent communication and stakeholder management skills</li></ul><p>Preferred</p><ul><li>Experience in B2B, SaaS, hardware, automotive, or climate tech</li><li>Familiarity with fleet, logistics, or commercial vehicle markets</li><li>Experience with ABM strategies</li><li>Working knowledge of CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)</li><li>Startup or high-growth company experience</li></ul><div><div><div><div><strong>Key Benefits &amp; Perks:</strong></div><ul><li>Comprehensive Health, Dental &amp; Vision (HDV) – 100% employee covered</li><li>Early-stage Stock Options</li><li>Robust Retirement Savings (401k, HSA, FSA)</li><li>Generous Paid Time Off (PTO) &amp; Parental Leave</li><li>Annual Vacation Bonus</li><li>Wellness &amp; Fertility Benefits</li><li>Cell Phone Stipend</li><li>Complimentary Meals &amp; Stocked Kitchens</li></ul></div><div>California Pay Range</div><div><span>$85,000</span><span>—</span><span>$115,000 USD</span></div></div></div><div><div><span><strong>Equal Opportunity</strong></span></div><div><span>Harbinger is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.</span></div><div>&nbsp;</div><div><span>Harbinger is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at info@harbingermotors.com.</span></div><div>&nbsp;</div><div><span><strong>Candidate Data Privacy</strong></span></div><div><span>Harbinger may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Harbinger may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.</span></div><div>&nbsp;</div><div><span>Harbinger may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our HR, legal, and finance teams, and the team(s) with the position(s) for which you are applying; (ii) Harbinger affiliates; and (iii) Harbinger’s service providers, including providers of background checks, staffing services, and cloud services.</span></div><div>&nbsp;</div><div><span>Harbinger may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.</span></div><div>&nbsp;</div><div><span>Please note that we are currently not accepting applications from third party application services. Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Harbinger and are not subject to payment of referral or placement fees if any such candidate is later hired by Harbinger unless you have a signed written agreement in place with us which covers the applicable job posting.</span></div><p>&nbsp;</p></div>

Marketing Manager, Paid Media

About the Job

About the Company

Harbinger

Similar Jobs

Senior Marketing Campaign Manager

Senior Marketing Campaign Manager

Digital Marketing Manager

Digital Marketing Manager

Sr. Manager, Marketing Operations & Analytics

Sr. Manager, Marketing Operations & Analytics

Marketing Specialist

Marketing Specialist

Marketing Associate

Marketing Associate

Product Marketing Manager - 2613

Product Marketing Manager - 2613

Marketing Operations Manager

Marketing Operations Manager

Sr. Director, Marketing

Sr. Director, Marketing

Sales Operations Manager

Sales Operations Manager

Marketing Manager

Marketing Manager