<div><b>About the role</b></div><div>At Halter, we’re building world-class virtual fencing technology that’s transforming the way farmers and ranchers work. We solve complex, real-world problems with innovative technology, helping farmers lift productivity, care for their animals, and farm more sustainably.</div><div><br></div><div>As   presence has grown in New Zealand, the United States and Australia, we’ve continued to see the importance of how we represent ourselves on a global and local stage. Any customer, regardless of their farm type or location, should feel connected to us as a company, and if you meet Halter at any event globally, you should be greeted by enthusiasm and authenticity. We are revolutionising farming, and we want farmers to feel connected to, and proud of, that journey! </div><div><br></div><div>We’re on the lookout for an exceptional Product Marketing Lead to lead the product marketing strategy, positioning, and execution for the Halter product. A strategic thinker and hands-on person, you’re as comfortable speaking with customers and understanding what makes them tick, as you are investigating data, refining a value proposition, writing marketing copy, and coordinating complex campaigns. This is a rare opportunity to define the future of one of the world’s most innovative agritech products and brands.</div><br><br><h3>What your day could look like</h3><ul><li>Lead and deliver an ongoing product marketing strategy to attract new customers and retain existing ones.</li><li>Deliver detailed reporting on Halter’s product marketing activity and its effectiveness, with actionable insights for the business.</li><li>Lead the small product marketing team, collaborating on market research and defining strategies that ensure our product marketing is best-in-class.</li><li>Work closely with Halter’s GTM teams to refine the value proposition globally.</li><li>Understand Halter’s customers deeply, translating their feedback into product marketing that is clear, concise, and value-led. </li><li>Identify opportunities to grow product adoption and retention. Using data and in-person feedback to drive marketing innovation.</li><li>Work with stakeholders to develop and implement tailored marketing strategies, messaging, and content for varying audiences.</li><li>Empower our customer teams with best-practice playbooks and assets designed to improve conversion rates. </li></ul><h3>Who are we looking for</h3><ul><li>Minimum 5+ years of product marketing experience</li><li>Proven track record of scaling product marketing efforts and delivering results</li><li>Ideally, you have worked for a company with a subscription or recurring revenue-based business model.</li><li>B2B or enterprise-level marketing experience is not essential but would be beneficial. </li><li>Proven experience managing stakeholders across fast-paced, start-up or scale-up environments. </li><li>A self-starter, you thrive in ambiguity. </li><li>An analytical mind for measuring results and providing actionable insights and plans</li><li>Demonstrated experience to adapt, lead, and support others in a fast-paced environment</li><li>A clear understanding of UX/CX principals </li><li>Knowledge and understanding of the agricultural space is a plus.</li></ul><h3>Why our team loves working at Halter</h3><ul><li>Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.</li><li>A genuine and shared connection to our mission to make a difference in the world.</li><li>The pride of joining an iconic New Zealand technology company. The excitement, risk, and reward of a high-growth technology scale-up on the global stage.</li><li>Our ideas are truly valued, we are able to move fast, and our impact is real.</li><li>State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?</li><li>Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.</li><li>We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.</li><li>Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.</li><li>Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.</li><li>We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.</li><li>Delicious snacks and drinks are available for your daily flow.</li></ul><br><div><b style="font-size:18px;">Our Office First Approach</b></div><div><br></div><div>There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams. </div><div>Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical.</div><div><br></div><div>We’re office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to.  We have a high-trust culture, so everyone is trusted to do what’s best for Halter. </div><div><br></div><div>Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.</div><div><br></div><div><b style="font-size:18px;">About Halter</b></div><div><br></div><div><span style="font-size:16px;">At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic.  Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including <a href="https://www.bondcap.com/">BOND</a>, </span><a style="font-size:16px;" href="https://www.bvp.com/">Bessemer Venture Partners</a><span style="font-size:16px;">, </span><a style="font-size:16px;" href="https://www.dcvc.com/">DCVC</a><span style="font-size:16px;">, </span><a style="font-size:16px;" href="https://www.blackbird.vc/">Blackbird</a><span style="font-size:16px;">, </span><a style="font-size:16px;" href="https://www.promusventures.com/">Promus Ventures</a><span style="font-size:16px;">, Rocket Lab’s Peter Beck and </span><a style="font-size:16px;" href="https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&amp;utm_campaign=Brand+Keywords&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=4064636360&amp;hsa_cam=16902737884&amp;hsa_grp=134004309485&amp;hsa_ad=592971340272&amp;hsa_src=g&amp;hsa_tgt=kwd-1082530126230&amp;hsa_kw=icehouse%20ventures&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB">Icehouse ventures</a><span style="font-size:16px;">.</span></div><div><br></div><div><span style="font-size:16px;">To find out more, visit our </span><a href="https://www.halterhq.com/careers"><span style="font-size:16px;">careers website</span></a><span style="font-size:16px;">, </span><a style="font-size:16px;" href="https://www.linkedin.com/company/halter-limited">LinkedIn</a><span style="font-size:16px;"> &amp; </span><a style="font-size:16px;" href="https://www.instagram.com/lifeathalter/">Instagram</a><span style="font-size:16px;">.</span></div><div><br></div><div><b style="font-size:18px;">Join our team</b></div><div><br></div><div><span style="font-size:16px;">Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!</span></div><div><br></div><div><span style="font-size:16px;">If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!</span></div><div><br></div><div><span style="font-size:16px;">Please also feel free to check out the </span><a href="https://www.halterhq.com/careers"><span style="font-size:16px;">careers page</span></a><span style="font-size:16px;"> for more information on working at Halter and don't forget to follow us on </span><a href="https://www.linkedin.com/company/halter-limited"><span style="font-size:16px;">LinkedIn</span></a><span style="font-size:16px;"> &amp; </span><a href="https://www.instagram.com/lifeathalter/"><span style="font-size:16px;">Instagram</span></a><span style="font-size:16px;">.</span></div>

<p class="break-words white-space-pre-wrap t-black--light text-body-medium">We&rsquo;re on a mission to unlock more productive and sustainable agriculture. Farmers are using Halter to break free from the time-intensive constraints of conventional farming. They&rsquo;re growing more grass, increasing milk production and improving the health and well-being of their cows. We bridge deep tech into real-world farming by enabling farmers to remotely shift, virtually fence and proactively monitor their cows&rsquo; health and behaviour. We&rsquo;re backed to deliver on a mission that matters by Tier 1 investors including DCVC, Blackbird, Promus Ventures, Rocket Lab&rsquo;s Peter Beck and Icehouse ventures. Halter's headquarters are in Auckland, New Zealand.</p>

Product Marketing Lead

<div><b>About the role</b></div><div>At Halter, we’re building world-class virtual fencing technology that’s transforming the way farmers and ranchers work. We solve complex, real-world problems with innovative technology, helping farmers lift productivity, care for their animals, and farm more sustainably.</div><div><br></div><div>As   presence has grown in New Zealand, the United States and Australia, we’ve continued to see the importance of how we represent ourselves on a global and local stage. Any customer, regardless of their farm type or location, should feel connected to us as a company, and if you meet Halter at any event globally, you should be greeted by enthusiasm and authenticity. We are revolutionising farming, and we want farmers to feel connected to, and proud of, that journey!&nbsp;</div><div><br></div><div>We’re on the lookout for an exceptional Product Marketing Lead to lead the product marketing strategy, positioning, and execution for the Halter product. A strategic thinker and hands-on person, you’re as comfortable speaking with customers and understanding what makes them tick, as you are investigating data, refining a value proposition, writing marketing copy, and coordinating complex campaigns. This is a rare opportunity to define the future of one of the world’s most innovative agritech products and brands.</div><br><br><h3>What your day could look like</h3><ul><li>Lead and deliver an ongoing product marketing strategy to attract new customers and retain existing ones.</li><li>Deliver detailed reporting on Halter’s product marketing activity and its effectiveness, with actionable insights for the business.</li><li>Lead the small product marketing team, collaborating on market research and defining strategies that ensure our product marketing is best-in-class.</li><li>Work closely with Halter’s GTM teams to refine the value proposition globally.</li><li>Understand Halter’s customers deeply, translating their feedback into product marketing that is clear, concise, and value-led.&nbsp;</li><li>Identify opportunities to grow product adoption and retention. Using data and in-person feedback to drive marketing innovation.</li><li>Work with stakeholders to develop and implement tailored marketing strategies, messaging, and content for varying audiences.</li><li>Empower our customer teams with best-practice playbooks and assets designed to improve conversion rates.&nbsp;</li></ul><h3>Who are we looking for</h3><ul><li>Minimum 5+ years of product marketing experience</li><li>Proven track record of scaling product marketing efforts and delivering results</li><li>Ideally, you have worked for a company with a subscription or recurring revenue-based business model.</li><li>B2B or enterprise-level marketing experience is not essential but would be beneficial.&nbsp;</li><li>Proven experience managing stakeholders across fast-paced, start-up or scale-up environments.&nbsp;</li><li>A self-starter, you thrive in ambiguity.&nbsp;</li><li>An analytical mind for measuring results and providing actionable insights and plans</li><li>Demonstrated experience to adapt, lead, and support others in a fast-paced environment</li><li>A clear understanding of UX/CX principals&nbsp;</li><li>Knowledge and understanding of the agricultural space is a plus.</li></ul><h3>Why our team loves working at Halter</h3><ul><li>Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.</li><li>A genuine and shared connection to our mission to make a difference in the world.</li><li>The pride of joining an iconic New Zealand technology company. The excitement, risk, and reward of a high-growth technology scale-up on the global stage.</li><li>Our ideas are truly valued, we are able to move fast, and our impact is real.</li><li>State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?</li><li>Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.</li><li>We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.</li><li>Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.</li><li>Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.</li><li>We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.</li><li>Delicious snacks and drinks are available for your daily flow.</li></ul><br><div><b>Our Office First Approach</b></div><div><br></div><div>There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams.&nbsp;</div><div>Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical.</div><div><br></div><div>We’re office&nbsp;first, not office&nbsp;only. This means working from the office everyday is our default setting, but we flex when we need to.&nbsp; We have a high-trust culture, so everyone is trusted to do what’s best for Halter.&nbsp;</div><div><br></div><div>Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.</div><div><br></div><div><b>About Halter</b></div><div><br></div><div><span>At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic.&nbsp; Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including <a href="https://www.bondcap.com/">BOND</a>, </span><a href="https://www.bvp.com/">Bessemer Venture Partners</a><span>, </span><a href="https://www.dcvc.com/">DCVC</a><span>, </span><a href="https://www.blackbird.vc/">Blackbird</a><span>, </span><a href="https://www.promusventures.com/">Promus Ventures</a><span>, Rocket Lab’s Peter Beck and </span><a href="https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&amp;utm_campaign=Brand+Keywords&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=4064636360&amp;hsa_cam=16902737884&amp;hsa_grp=134004309485&amp;hsa_ad=592971340272&amp;hsa_src=g&amp;hsa_tgt=kwd-1082530126230&amp;hsa_kw=icehouse%20ventures&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB">Icehouse ventures</a><span>.</span></div><div><br></div><div><span>To find out more, visit our </span><a href="https://www.halterhq.com/careers"><span>careers website</span></a><span>, </span><a href="https://www.linkedin.com/company/halter-limited">LinkedIn</a><span> &amp; </span><a href="https://www.instagram.com/lifeathalter/">Instagram</a><span>.</span></div><div><br></div><div><b>Join our team</b></div><div><br></div><div><span>Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!</span></div><div><br></div><div><span>If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!</span></div><div><br></div><div><span>Please also feel free to check out the </span><a href="https://www.halterhq.com/careers"><span>careers page</span></a><span> for more information on working at Halter and don't forget to follow us on </span><a href="https://www.linkedin.com/company/halter-limited"><span>LinkedIn</span></a><span> &amp; </span><a href="https://www.instagram.com/lifeathalter/"><span>Instagram</span></a><span>.</span></div>

Product Marketing Lead

About the Job

About the Company

Halter

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