What we are building<br>                                <div style="text-align:justify;"><span style="color:rgb(33,37,41);font-family:Verdana , Geneva , sans-serif;font-size:14px;font-style:normal;font-weight:400;background-color:rgb(255,255,255);display:inline;">At ecoplanet, we’re redefining energy for tomorrow. Our mission: turn energy management into the competitive advantage every European business uses to win markets. We’re building the operating system for the energy transition - saving energy costs, increasing efficiency, and streamlining operations.</span></div>                            Why This Role Matters<br>                                <div style="text-align:justify;"><strong><span style="font-size:14px;font-family:Verdana , Geneva , sans-serif;">TL;DR - </span></strong><span style="font-family:Verdana , Geneva , sans-serif;"><span style="font-size:14px;">We’re looking for a highly innovative Growth Marketing Lead to own and grow ecoplanet’s growth engine. As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders. You’ll focus on opportunity creation, return on marketing spend, and building not just scalable - but sustainable growth. This is a high growth, high impact role with a team who values ownership, impact and cares deeply.<br><br></span><strong><span style="font-size:14px;">What you'll be doing:</span></strong><span style="font-size:14px;"><br></span></span></div><ul><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Embed AI into the daily operating system of the growth team, not just as isolated experiments</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress</li></ul>                            What You’ll Achieve<br>                                <h3 style="text-align:justify;"><span style="font-family:Verdana , Geneva , sans-serif;"><span style="font-size:14px;color:rgb(0,0,0);"><strong>Language requirements </strong></span></span></h3><div style="text-align:justify;"><span style="color:rgb(17,24,39);font-family:Verdana , Geneva , sans-serif;font-size:14px;font-style:normal;font-weight:400;background-color:rgb(255,255,255);display:inline;">You’ll create content for German speaking audiences - from long-form articles to webinars and live discussions. To ensure our messaging is clear and credible - full professional </span><span style="font-family:Verdana , Geneva , sans-serif;font-size:14px;">fluency in German is a must</span><span style="color:rgb(17,24,39);font-family:Verdana , Geneva , sans-serif;font-size:14px;font-style:normal;font-weight:400;background-color:rgb(255,255,255);display:inline;">. Any additional language is a plus.</span><span style="font-family:Verdana , Geneva , sans-serif;font-size:14px;"><br></span></div><h3 style="margin:12px 0px 0.75em;line-height:28px;padding:0px;font-family:Inter , '-apple-system' , 'system-ui' , 'Segoe UI' , Roboto , Helvetica , Arial , sans-serif , 'Apple Color Emoji' , 'Segoe UI Emoji' , 'Segoe UI Symbol';font-weight:500;color:rgb(17,24,39);font-style:normal;background-color:rgb(255,255,255);text-align:justify;"><span style="font-family:Verdana , Geneva , sans-serif;font-size:14px;"><strong style="font-weight:600;">Skills, knowledge, and expertise</strong><br></span></h3><span style="font-family:Verdana , Geneva , sans-serif;font-size:14px;"><strong><span style="color:rgb(0,0,0);">Must-haves:</span></strong><span style="color:rgb(0,0,0);"><br></span></span><ul><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Strong track record in Growth (not necessarily classic marketing)</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Deep understanding of startup dynamics, prioritization, and hypothesis testing</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Highly pragmatic, impact-driven, and decisive</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Proven leadership mindset with a strong focus on team development</li></ul><span style="font-family:Verdana , Geneva , sans-serif;font-size:14px;"><strong><span style="color:rgb(0,0,0);">Strong Plus / Highly Relevant:</span></strong></span><ul><li style="font-size:14px;font-family:Verdana , Geneva , sans-serif;text-align:justify;">Hands-on interest in and experience with AI in growth and marketing</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Experience with modern growth and marketing stacks (e.g. HubSpot, CRM automation)</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Understanding of SEO/GEO and AI-driven search trends</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Exposure to B2B, industrial, or Mittelstand customers - or very fast learner</li><li style="font-family:Verdana , Geneva , sans-serif;text-align:justify;font-size:14px;">Energy sector knowledge is a big plus</li></ul>                            What You Get<br>                                <ul><li style="padding-bottom:8px;font-size:14px;font-family:Verdana , Geneva , sans-serif;">Top of market team</li><li style="padding-bottom:8px;font-size:14px;font-family:Verdana , Geneva , sans-serif;">Competitive compensation (incl. VSOP)</li><li style="padding-bottom:8px;font-size:14px;font-family:Verdana , Geneva , sans-serif;">Jobrad, Jobticket, Wellpass, and more</li><li style="padding-bottom:8px;font-size:14px;font-family:Verdana , Geneva , sans-serif;">Offices in Munich &amp; Berlin, or working remotely (your choice)</li><li style="padding-bottom:8px;font-size:14px;font-family:Verdana , Geneva , sans-serif;">Flexibility &amp; autonomy</li><li style="padding-bottom:8px;font-size:14px;font-family:Verdana , Geneva , sans-serif;">Real impact: your work supports Europe’s transition to a smarter energy system</li></ul>                            

<div class="org-about-module__description">
<div id="ember55" class="ember-view organization-about-module__content-consistant-cards-description"><span class="lt-line-clamp__raw-line">SMBs are severely struggling to navigate sustainability regulations and become net zero. They lack time, the right set of skills as well as data while existing software systems don&rsquo;t offer solutions. That&rsquo;s why we are building the first all-in-one green operating system - ecoplanet - to help SMBs reach their climate goals and to become more independent! Our platform identifies and implements profitable investments in green infrastructure as well as changes in organizational behavior (e.g. peak shaving). We help SMBs to significantly save cost while reducing carbon emissions - enabling them to finally become a large contributor to fight climate change.</span></div>
</div>
<div class="org-about-module__content-improvement">
<div class="org-about-module__content-box">&nbsp;</div>
</div>

Growth Marketing Lead

What we are building<br>                                <div><span>At ecoplanet, we’re redefining energy for tomorrow. Our mission: turn energy management into the competitive advantage every European business uses to win markets. We’re building the operating system for the energy transition - saving energy costs, increasing efficiency, and streamlining operations.</span></div>                            Why This Role Matters<br>                                <div><strong><span>TL;DR -&nbsp;</span></strong><span><span>We’re looking for a highly innovative Growth Marketing Lead to own and grow ecoplanet’s growth engine. As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders. You’ll focus on opportunity creation, return on marketing spend, and building not just scalable - but sustainable growth. This is a high growth, high impact role with a team who values ownership, impact and cares deeply.<br><br></span><strong><span>What you'll be doing:</span></strong><span><br></span></span></div><ul><li>Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact</li><li>Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives</li><li>Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t</li><li>Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals</li><li>Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest</li><li>Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations</li><li>Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention</li><li>Embed AI into the daily operating system of the growth team, not just as isolated experiments</li><li>Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement</li><li>Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress</li></ul>                            What You’ll Achieve<br>                                <h3><span><span><strong>Language requirements&nbsp;</strong></span></span></h3><div><span>You’ll create content for German speaking audiences - from long-form articles to webinars and live discussions. To ensure our messaging is clear and credible - full professional&nbsp;</span><span>fluency in German is a must</span><span>. Any additional language is a plus.</span><span><br></span></div><h3><span><strong>Skills, knowledge, and expertise</strong><br></span></h3><span><strong><span>Must-haves:</span></strong><span><br></span></span><ul><li>Strong track record in Growth (not necessarily classic marketing)</li><li>Deep understanding of startup dynamics, prioritization, and hypothesis testing</li><li>Highly pragmatic, impact-driven, and decisive</li><li>Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.</li><li>Proven leadership mindset with a strong focus on team development</li></ul><span><strong><span>Strong Plus / Highly Relevant:</span></strong></span><ul><li>Hands-on interest in and experience with AI in growth and marketing</li><li>Experience with modern growth and marketing stacks (e.g. HubSpot, CRM automation)</li><li>Understanding of SEO/GEO and AI-driven search trends</li><li>Exposure to B2B, industrial, or Mittelstand customers - or very fast learner</li><li>Energy sector knowledge is a big plus</li></ul>                            What You Get<br>                                <ul><li>Top of market team</li><li>Competitive compensation (incl. VSOP)</li><li>Jobrad, Jobticket, Wellpass, and more</li><li>Offices in Munich &amp; Berlin, or working remotely (your choice)</li><li>Flexibility &amp; autonomy</li><li>Real impact: your work supports Europe’s transition to a smarter energy system</li></ul>                            

Growth Marketing Lead

About the Job

About the Company

Ecoplanet

Similar Jobs

Head of Growth Marketing

Head of Growth Marketing

Lead Product Marketing Manager, Growth Solutions

Lead Product Marketing Manager, Growth Solutions

Head of Global Marketing Strategy

Head of Global Marketing Strategy

Lead Marketing Manager (Performance) (gn) @ Stealth AgriFintech, Berlin

Lead Marketing Manager (Performance) (gn) @ Stealth AgriFintech, Berlin

Growth Marketing Manager

Growth Marketing Manager

Content Marketing Lead

Content Marketing Lead

Founding GTM & Sales Lead

Founding GTM & Sales Lead

Lifecycle Marketing Manager

Lifecycle Marketing Manager

SaaS Growth / Demand Generation Lead (m/f/x)

SaaS Growth / Demand Generation Lead (m/f/x)

Senior Marketing Manager

Senior Marketing Manager