Short Description As Team Lead Marketing &amp; Communications, you will build and scale INERATEC's brand and demand engine in the global Power-to-X and e-fuels market. You will translate complex technologies into compelling stories and achieve measurable impact for business development, partnerships, and sales. Your tasks <ul><li>Responsibility for the holistic marketing and communications strategy</li><li>Establishing a clear messaging architecture that aligns sales, product development, and management across all channels</li><li>Responsibility for the corporate newsroom and editorial planning for all internal and external communication channels</li><li>Developing high-quality technical B2B content, e.g., white papers, case studies, references, technical briefs</li><li>Running targeted digital campaigns via LinkedIn, industry platforms, SEO, and email sequences to generate qualified B2B leads</li><li>Building a data-driven marketing engine with clear KPIs, dashboards, and performance reports</li><li>Responsibility for website strategy, conversion optimization, and marketing automation workflows</li><li>Planning, organizing, and executing impactful events (conferences, client visits, facility openings, partner activations)</li><li>Building and maintaining strong relationships with journalists, industry media, and opinion leaders in the fields of energy, aviation, and climate tech, as well as proactive press relations</li><li>Leading and developing the team</li><li>Working closely with sales, business development, product development, product, HR, and management to align all marketing and communication activities with the company's goals</li></ul> Your profile <ul><li>6–10+ years of experience in B2B marketing and corporate communications, ideally in the fields of cleantech, engineering, the chemical industry, industrial plant engineering, or energy infrastructure</li><li>Strong ability to quickly grasp complex engineering topics and explain them in an understandable way, e.g., power-to-X, e-fuel production, CO₂ utilization, and modular plant design</li><li>Excellent storytelling skills</li><li>Fluent language skills in English and German</li><li>Main place to work in Karlsruhe</li><li>Experience in organizing high-quality events and confident, professional demeanor when representing the company in public</li><li>Experience in leading small teams or cross-functional project groups</li><li>Confident use of CRM and marketing automation tools (e.g., HubSpot, Salesforce), analytics platforms (LinkedIn Campaign Manager), and lead generation processes</li><li>Highly motivated by INERATEC's mission to enable sustainable fuels and chemicals on an industrial scale </li></ul> Why us? <ul><li>A fast-growing start-up with a clear mission</li><li>Flat hierarchies and an open corporate culture</li><li>Flexible working hours and the option of hybrid or mobile working</li><li>Plenty of room for personal initiative/creative freedom and personal and professional development</li><li>Varied &amp; responsible tasks</li><li>Company pension scheme and a subsidy for occupational disability insurance </li><li>Gym cooperation</li><li>Free drinks &amp; snacks</li><li>Attractive health offers at the cutting edge</li></ul>

INERATEC produces sustainable e-Fuels and synthetic chemicals to replace fossil crude oil. In modular power-to-X plants renewable hydrogen and greenhouse gases such as CO2 and hydrogen are converted into e-kerosene, CO2-neutral diesel, synthetic waxes or methanol. INERATEC - Fueling the Future

Team Lead (m/f/d) Marketing & Communications

Short Description As Team Lead Marketing &amp; Communications, you will build and scale INERATEC's brand and demand engine in the global Power-to-X and e-fuels market. You will translate complex technologies into compelling stories and achieve measurable impact for business development, partnerships, and sales. Your tasks <ul><li>Responsibility for the holistic marketing and communications strategy</li><li>Establishing a clear messaging architecture that aligns sales, product development, and management across all channels</li><li>Responsibility for the corporate newsroom and editorial planning for all internal and external communication channels</li><li>Developing high-quality technical B2B content, e.g., white papers, case studies, references, technical briefs</li><li>Running targeted digital campaigns via LinkedIn, industry platforms, SEO, and email sequences to generate qualified B2B leads</li><li>Building a data-driven marketing engine with clear KPIs, dashboards, and performance reports</li><li>Responsibility for website strategy, conversion optimization, and marketing automation workflows</li><li>Planning, organizing, and executing impactful events (conferences, client visits, facility openings, partner activations)</li><li>Building and maintaining strong relationships with journalists, industry media, and opinion leaders in the fields of energy, aviation, and climate tech, as well as proactive press relations</li><li>Leading and developing the team</li><li>Working closely with sales, business development, product development, product, HR, and management to align all marketing and communication activities with the company's goals</li></ul> Your profile <ul><li>6–10+ years of experience in B2B marketing and corporate communications, ideally in the fields of cleantech, engineering, the chemical industry, industrial plant engineering, or energy infrastructure</li><li>Strong ability to quickly grasp complex engineering topics and explain them in an understandable way, e.g., power-to-X, e-fuel production, CO₂ utilization, and modular plant design</li><li>Excellent storytelling skills</li><li>Fluent language skills in English and German</li><li>Main place to work in Karlsruhe</li><li>Experience in organizing high-quality events and confident, professional demeanor when representing the company in public</li><li>Experience in leading small teams or cross-functional project groups</li><li>Confident use of CRM and marketing automation tools (e.g., HubSpot, Salesforce), analytics platforms (LinkedIn Campaign Manager), and lead generation processes</li><li>Highly motivated by INERATEC's mission to enable sustainable fuels and chemicals on an industrial scale </li></ul> Why us? <ul><li>A fast-growing start-up with a clear mission</li><li>Flat hierarchies and an open corporate culture</li><li>Flexible working hours and the option of hybrid or mobile working</li><li>Plenty of room for personal initiative/creative freedom and personal and professional development</li><li>Varied &amp; responsible tasks</li><li>Company pension scheme and a subsidy for occupational disability insurance&nbsp;</li><li>Gym cooperation</li><li>Free drinks &amp; snacks</li><li>Attractive health offers at the cutting edge</li></ul>

Team Lead (m/f/d) Marketing & Communications

About the Job

About the Company

INERATEC

Similar Jobs

Senior Manager, Partner Marketing

Senior Manager, Partner Marketing

Head of Global Marketing Strategy

Head of Global Marketing Strategy

Senior Director Global Customer Experience (m/f/d)

Senior Director Global Customer Experience (m/f/d)

(Senior) Communications Manager (m/f/d)

(Senior) Communications Manager (m/f/d)

Senior Marketing Manager Vileda Professional (f/m/d)

Senior Marketing Manager Vileda Professional (f/m/d)

International Marketing Manager (all genders)

International Marketing Manager (all genders)

Content and Communications Lead

Content and Communications Lead

Senior Marketing Manager

Senior Marketing Manager

Marketing Lead

Marketing Lead

Director of Marketing & Communication

Director of Marketing & Communication