Short Description As Team Lead Marketing and Communications, you will build and scale INERATEC's brand and demand engine in the global Power-to-X and e-fuels market. You will translate complex technologies into compelling stories and achieve measurable impact for business development, partnerships, and sales. Your tasks <ul><li>Responsibility for the holistic marketing and communications strategy</li><li>Establishing a clear messaging architecture that aligns sales, product development, and management across all channels</li><li>Responsibility for the corporate newsroom and editorial planning for all internal and external communication channels</li><li>Developing high-quality technical B2B content, e.g., white papers, case studies, references, technical briefs</li><li>Running targeted digital campaigns via LinkedIn, industry platforms, SEO, and email sequences to generate qualified B2B leads</li><li>Building a data-driven marketing engine with clear KPIs, dashboards, and performance reports</li><li>Responsibility for website strategy, conversion optimization, and marketing automation workflows</li><li>Planning, organizing, and executing impactful events (conferences, client visits, facility openings, partner activations)</li><li>Building and maintaining strong relationships with journalists, industry media, and opinion leaders in the fields of energy, aviation, and climate tech, as well as proactive press relations</li><li>Leading and developing the team</li><li>Working closely with sales, business development, product development, product, HR, and management to align all marketing and communication activities with the company's goals</li></ul> Your profile <ul><li>6–10+ years of experience in B2B marketing and corporate communications, ideally in the fields of cleantech, engineering, the chemical industry, industrial plant engineering, or energy infrastructure</li><li>Strong ability to quickly grasp complex engineering topics and explain them in an understandable way, e.g., power-to-X, e-fuel production, CO₂ utilization, and modular plant design</li><li>Excellent storytelling skills</li><li>Fluent language skills in English and German</li><li>Main place to work in Karlsruhe</li><li>Experience in organizing high-quality events and confident, professional demeanor when representing the company in public</li><li>Experience in leading small teams or cross-functional project groups</li><li>Confident use of CRM and marketing automation tools (e.g., HubSpot, Salesforce), analytics platforms (LinkedIn Campaign Manager), and lead generation processes</li><li>Highly motivated by INERATEC's mission to enable sustainable fuels and chemicals on an industrial scale </li></ul> Why us? <ul><li>A fast-growing start-up with a clear mission</li><li>Flat hierarchies and an open corporate culture</li><li>Flexible working hours and the option of hybrid or mobile working</li><li>Plenty of room for personal initiative/creative freedom and personal and professional development</li><li>Varied &amp; responsible tasks</li><li>Company pension scheme and a subsidy for occupational disability insurance </li><li>Gym cooperation</li><li>Free drinks &amp; snacks</li><li>Attractive health offers at the cutting edge</li></ul>

INERATEC produces sustainable e-Fuels and synthetic chemicals to replace fossil crude oil. In modular power-to-X plants renewable hydrogen and greenhouse gases such as CO2 and hydrogen are converted into e-kerosene, CO2-neutral diesel, synthetic waxes or methanol. INERATEC - Fueling the Future

Team Lead (m/f/d) Marketing & Communications

Short Description As Team Lead Marketing and Communications, you will build and scale INERATEC's brand and demand engine in the global Power-to-X and e-fuels market. You will translate complex technologies into compelling stories and achieve measurable impact for business development, partnerships, and sales. Your tasks <ul><li>Responsibility for the holistic marketing and communications strategy</li><li>Establishing a clear messaging architecture that aligns sales, product development, and management across all channels</li><li>Responsibility for the corporate newsroom and editorial planning for all internal and external communication channels</li><li>Developing high-quality technical B2B content, e.g., white papers, case studies, references, technical briefs</li><li>Running targeted digital campaigns via LinkedIn, industry platforms, SEO, and email sequences to generate qualified B2B leads</li><li>Building a data-driven marketing engine with clear KPIs, dashboards, and performance reports</li><li>Responsibility for website strategy, conversion optimization, and marketing automation workflows</li><li>Planning, organizing, and executing impactful events (conferences, client visits, facility openings, partner activations)</li><li>Building and maintaining strong relationships with journalists, industry media, and opinion leaders in the fields of energy, aviation, and climate tech, as well as proactive press relations</li><li>Leading and developing the team</li><li>Working closely with sales, business development, product development, product, HR, and management to align all marketing and communication activities with the company's goals</li></ul> Your profile <ul><li>6–10+ years of experience in B2B marketing and corporate communications, ideally in the fields of cleantech, engineering, the chemical industry, industrial plant engineering, or energy infrastructure</li><li>Strong ability to quickly grasp complex engineering topics and explain them in an understandable way, e.g., power-to-X, e-fuel production, CO₂ utilization, and modular plant design</li><li>Excellent storytelling skills</li><li>Fluent language skills in English and German</li><li>Main place to work in Karlsruhe</li><li>Experience in organizing high-quality events and confident, professional demeanor when representing the company in public</li><li>Experience in leading small teams or cross-functional project groups</li><li>Confident use of CRM and marketing automation tools (e.g., HubSpot, Salesforce), analytics platforms (LinkedIn Campaign Manager), and lead generation processes</li><li>Highly motivated by INERATEC's mission to enable sustainable fuels and chemicals on an industrial scale </li></ul> Why us? <ul><li>A fast-growing start-up with a clear mission</li><li>Flat hierarchies and an open corporate culture</li><li>Flexible working hours and the option of hybrid or mobile working</li><li>Plenty of room for personal initiative/creative freedom and personal and professional development</li><li>Varied &amp; responsible tasks</li><li>Company pension scheme and a subsidy for occupational disability insurance </li><li>Gym cooperation</li><li>Free drinks &amp; snacks</li><li>Attractive health offers at the cutting edge</li></ul>

Team Lead (m/f/d) Marketing & Communications

About the Job

About the Company

INERATEC

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