Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.<a href="https://www.woodmac.com/">WoodMac.com</a><a href="https://www.youtube.com/watch?v=Y4AVwhQJj_w&amp;t=10s">Wood Mackenzie Brand Video</a>Wood Mackenzie Values<ul><li>Inclusive – we succeed together</li><li>Trusting – we choose to trust each other</li><li>Customer committed – we put customers at the heart of our decisions</li><li>Future Focused – we accelerate change</li><li>Curious – we turn knowledge into action</li></ul>Wood Mackenzie is looking for a Digital Marketing Senior Specialist with a focus on PPC (Pay-Per-Click) and SEO marketing to support the strategic activation of various campaigns across our digital platforms.This role is a global role working with key stakeholders to support our business goals across audience growth, engagement and lead pipeline generation. This role offers the opportunity for a creative, innovative digital marketer to drive real results around all our PPC activity globally and be part of shaping our AI SEO plans for 2026.  Role Purpose :Covering multiple aspects of digital marketing, the main purpose is to drive revenue growth through strategic campaign management, feed optimisation, and continuous testing while maintaining profitable ROAS targets deployed PPC campaigns that drive key business results. Working with marketing, external delivery agencies, and other stakeholders, you will focus on paid acquisition channels, optimising for quality over quantity while working closely with sales to ensure marketing-qualified leads convert to MQL to SQL pipeline across appropriate PPC platforms and channels. Your goal is to drive qualified lead generation and engage audiences at each stage of the B2B funnel. You will be responsible for working closely with the broader marketing organisation, including our programme, product, events, corporate and performance marketing teams to drive effective and efficient PPC campaign activations utilising the company's marketing technology stack and channels. This position reports to the Digital Marketing Director. Day-to-Day Responsibilities of the Role:<ul><li>Build and manage B2B-focused campaigns on Google Ads, StackAdapt, X ads and LinkedIn ads</li><li>Develop paid media strategies for enterprise targets based on predictive and intent-based behaviour</li><li>Work with the website team to create landing pages and conversion paths for different buyer personas</li><li>Implement lead scoring and qualification processes based on CPC (Cost-Per-Customer)</li><li>Optimise campaigns for pipeline contribution, not just lead volume and flow</li><li>Manage retargeting campaigns throughout the consideration cycle and help boost email nurture campaigns</li><li>Collaborate closely with content creation, web development, and other marketing teams to align AI-driven SEO strategies across channels</li><li>Optimise website content using semantic, intent-based, and keyword-driven approaches powered by AI insights from research and our SEO agency</li><li>Perform technical SEO audits using AI tools and implement improvements to site architecture, metadata, internal linking, and schema markup with working with our website team and external web agency</li><li>Conduct competitive keyword research in our industries and global markets</li><li>Report on full-funnel metrics from click to customer using Dreamdata analytics and own monthly digital reporting for your relevant campaigns</li><li>Test new channels like Bombora and industry publications</li><li>Work with sales team to understand lead quality feedback and where support is needed to convert customers based on a digital demand centre methodology</li><li>Utilise our internal AI agent wherever possible to streamline processes, tasks and ideation</li><li>Liaise with external agencies to ensure effective activation of campaigns</li><li>Mentor team members to support their development of digital best practices and a centre of excellence</li></ul> About You To be successful in this role, you'll be an experienced PPC B2B digital marketing specialist (or have relevant industry experience), ideally with broader knowledge of B2B marketing principles, SEO experience, and an understanding of MarTech stacks supporting full-funnel marketing from awareness through to lead generation. Knowledge of the energy &amp; commodity markets would be beneficial but is not essential. You will have:<ul><li>Proven PPC B2B digital marketing experience especially around paid media</li><li>Proficiency in digital marketing tools and paid media platforms (e.g., Salesforce, Google Analytics, Google Looker Studio, LinkedIn Ads, Google Ads, X ads, StackAdapt, Supermetrics, and DreamData)</li><li>Experience in planning and executing integrated digital paid media campaigns.</li><li>Proven AEO, GEO or SEO experience or at least playbook understanding</li><li>Strong project management skills and attention to detail</li><li>Aptitude for quickly grasping and simplifying complex concepts while maintaining key messages</li></ul><ul><li>Research digital media and advertising trends</li><li>Decide on appropriate placement of paid advertising with digital agency</li><li>Measure digital traffic and manage reporting on paid advertising</li><li>Optimise paid advertising campaigns using PPC and other specialist tools</li><li>Report on the growth and analytics of campaigns to stakeholders in monthly meetings</li><li>Scale campaigns to maximise ROI and new logo and customer growth objectives</li><li>Monitor project status and budgets for assign verticals</li><li>Conduct market research to optimise campaign performance</li></ul>#LI-DB1Equal OpportunitiesWe are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at <a href="http://www.eeoc.gov/">www.eeoc.gov</a> If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.

In the middle of the energy transition, businesses and governments are faced with significant challenges. But the pace and scale of change mean every decision is made&nbsp;under mounting pressure.&nbsp; Now, more than ever, companies need reliable data, analytics and actionable insight. Wood Mackenzie is the&nbsp;leading global provider of data and analytics solutions&nbsp;for the renewables, energy and natural resources sectors . Wood Mackenzie&rsquo;s services&nbsp;include data, analytics, insight, events and consultancy.&nbsp; A trusted partner for over 50 years, Wood Mackenzie&rsquo;s team has over 2,300 experts across more than 30 global&nbsp;locations who cover the entire supply chain. Wood Mackenzie&rsquo;s data and analytics empowers energy producers, governments and financial institutions to be confident in&nbsp;their investment decisions in the face of rapidly evolving markets. Part of the Veritas group.

Senior Specialist - Marketing

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.<a href="https://www.woodmac.com/">WoodMac.com</a><a href="https://www.youtube.com/watch?v=Y4AVwhQJj_w&amp;t=10s">Wood Mackenzie Brand Video</a>Wood Mackenzie Values<ul><li>Inclusive – we succeed together</li><li>Trusting – we choose to trust each other</li><li>Customer committed – we put customers at the heart of our decisions</li><li>Future Focused – we accelerate change</li><li>Curious – we turn knowledge into action</li></ul>Wood Mackenzie is looking for a Digital Marketing Senior Specialist with a focus on PPC (Pay-Per-Click) and SEO marketing to support the strategic activation of various campaigns across our digital platforms.This role is a global role working with key stakeholders to support our business goals across audience growth, engagement and lead pipeline generation. This role offers the opportunity for a creative, innovative digital marketer to drive real results around all our PPC activity globally and be part of shaping our AI SEO plans for 2026.  Role Purpose :Covering multiple aspects of digital marketing, the main purpose is to drive revenue growth through strategic campaign management, feed optimisation, and continuous testing while maintaining profitable ROAS targets deployed PPC campaigns that drive key business results. Working with marketing, external delivery agencies, and other stakeholders, you will focus on paid acquisition channels, optimising for quality over quantity while working closely with sales to ensure marketing-qualified leads convert to MQL to SQL pipeline across appropriate PPC platforms and channels. Your goal is to drive qualified lead generation and engage audiences at each stage of the B2B funnel. You will be responsible for working closely with the broader marketing organisation, including our programme, product, events, corporate and performance marketing teams to drive effective and efficient PPC campaign activations utilising the company's marketing technology stack and channels. This position reports to the Digital Marketing Director. Day-to-Day Responsibilities of the Role:<ul><li>Build and manage B2B-focused campaigns on Google Ads, StackAdapt, X ads and LinkedIn ads</li><li>Develop paid media strategies for enterprise targets based on predictive and intent-based behaviour</li><li>Work with the website team to create landing pages and conversion paths for different buyer personas</li><li>Implement lead scoring and qualification processes based on CPC (Cost-Per-Customer)</li><li>Optimise campaigns for pipeline contribution, not just lead volume and flow</li><li>Manage retargeting campaigns throughout the consideration cycle and help boost email nurture campaigns</li><li>Collaborate closely with content creation, web development, and other marketing teams to align AI-driven SEO strategies across channels</li><li>Optimise website content using semantic, intent-based, and keyword-driven approaches powered by AI insights from research and our SEO agency</li><li>Perform technical SEO audits using AI tools and implement improvements to site architecture, metadata, internal linking, and schema markup with working with our website team and external web agency</li><li>Conduct competitive keyword research in our industries and global markets</li><li>Report on full-funnel metrics from click to customer using Dreamdata analytics and own monthly digital reporting for your relevant campaigns</li><li>Test new channels like Bombora and industry publications</li><li>Work with sales team to understand lead quality feedback and where support is needed to convert customers based on a digital demand centre methodology</li><li>Utilise our internal AI agent wherever possible to streamline processes, tasks and ideation</li><li>Liaise with external agencies to ensure effective activation of campaigns</li><li>Mentor team members to support their development of digital best practices and a centre of excellence</li></ul> About You To be successful in this role, you'll be an experienced PPC B2B digital marketing specialist (or have relevant industry experience), ideally with broader knowledge of B2B marketing principles, SEO experience, and an understanding of MarTech stacks supporting full-funnel marketing from awareness through to lead generation. Knowledge of the energy &amp; commodity markets would be beneficial but is not essential. You will have:<ul><li>Proven PPC B2B digital marketing experience especially around paid media</li><li>Proficiency in digital marketing tools and paid media platforms (e.g., Salesforce, Google Analytics, Google Looker Studio, LinkedIn Ads, Google Ads, X ads, StackAdapt, Supermetrics, and DreamData)</li><li>Experience in planning and executing integrated digital paid media campaigns.</li><li>Proven AEO, GEO or SEO experience or at least playbook understanding</li><li>Strong project management skills and attention to detail</li><li>Aptitude for quickly grasping and simplifying complex concepts while maintaining key messages</li></ul><ul><li>Research digital media and advertising trends</li><li>Decide on appropriate placement of paid advertising with digital agency</li><li>Measure digital traffic and manage reporting on paid advertising</li><li>Optimise paid advertising campaigns using PPC and other specialist tools</li><li>Report on the growth and analytics of campaigns to stakeholders in monthly meetings</li><li>Scale campaigns to maximise ROI and new logo and customer growth objectives</li><li>Monitor project status and budgets for assign verticals</li><li>Conduct market research to optimise campaign performance</li></ul>#LI-DB1Equal OpportunitiesWe are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at <a href="http://www.eeoc.gov/">www.eeoc.gov</a> If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.

Senior Specialist - Marketing

About the Job

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Wood Mackenzie

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