<h3>About Plan A</h3>Plan A, a Diginex Ltd company, is Europe’s leading corporate carbon accounting and decarbonisation software provider, helping companies turn emissions intelligence into financial performance. Its AI-powered, TÜV-certified platform, coupled with expert support, simplifies emissions accounting, target setting, and reduction planning in line with GHG, and SBTi standards.With offices in Berlin, Paris, and London, Plan A supports more than 1,500 customers, including BMW, Visa and KFC, in reducing costs, improving efficiency, and creating long-term value through decarbonisation. <h3>The Role</h3>We're seeking a curious and agile Marketing Intern to support our marketing operations. This role offers a unique opportunity to work on high-impact projects that improve marketing efficiency, manage events and content calendars, maintain marketing automation workflows, and leverage AI tools to enhance our discoverability.<h3>Your responsibilities</h3>Marketing Efficiency &amp; Project Management (35%)<ul><li>Manage and optimize the marketing content calendar</li><li>Coordinate logistics for marketing events, webinars, and trade shows</li><li>Track marketing project timelines and deliverables</li><li>Identify process bottlenecks and propose efficiency improvements</li><li>Maintain marketing asset library and brand resources</li></ul>Marketing Automation &amp; Technology (30%)<ul><li>Optimize email workflows and drip campaigns in marketing automation platform</li><li>Set up automated nurture campaigns for different buyer personas</li><li>Support CRM data hygiene and lead management processes</li><li>Test and QA marketing automation workflows before deployment</li></ul>LLM Optimization &amp; Generative Engine Optimization (GEO) (35%)<ul><li>Optimize content and web presence for AI-powered search engines (ChatGPT, Perplexity, Gemini)</li><li>Research and implement GEO best practices to increase brand visibility in LLM responses</li><li>Structure content with semantic markup and schema to improve AI discoverability</li><li>Analyze the impact of GEO strategies on brand visibility and traffic</li><li>Stay current on emerging AI search technologies and their marketing implications</li></ul>RequirementsEducation &amp; Experience<ul><li>Currently pursuing or recently completed degree in Marketing, Business or related field</li><li>Strong academic record with coursework in digital marketing or analytics preferred</li><li>Demonstrated interest in AI and emerging marketing technologies</li></ul>Technical Skills<ul><li>Willingness to learn marketing tech tools (HubSpot, Clay, Webflow etc.)</li><li>Basic understanding of SEO principles and content optimization</li><li>Comfortable working with data and creating reports</li></ul>Core Competencies<ul><li>Curiosity: Natural inquisitiveness about how things work, always asking "why" and "what if"</li><li>Agility: Ability to adapt quickly to changing priorities and pivot strategies based on results</li><li>Detail-oriented: Exceptional attention to detail and organizational skills</li><li>Analytical mindset: Comfortable working with data and metrics to inform decisions</li><li>Tech-savvy: Quick learner with enthusiasm for marketing technology and AI tools</li><li>Self-starter: Able to work independently and take initiative</li><li>Collaborative: Strong communication skills and team player mentality</li></ul>Benefits<ul><li>Play a meaningful role in advancing our carbon management and ESG software, contributing to our broader mission of driving impactful climate action.</li><li>Become part of a collaborative, cross-functional environment where knowledge sharing, mutual support, and collective success are at the forefront.</li><li>Enjoy the flexibility of remote work while always having the option to connect with colleagues and work from our offices as you prefer.</li><li>Discounts and benefits via the Plan A Corporate Benefits Platform.</li></ul>

PlanA.Earth GmbH is the first data-driven B2B SaaS platform which helps businesses calculate, monitor and offset their carbon footprint, while creating automatically a sustainability action plan, according to the company's footprint.

Marketing Operations & AI Optimization Intern

<h3>About Plan A</h3>Plan A, a Diginex Ltd company, is Europe’s leading corporate carbon accounting and decarbonisation software provider, helping companies turn emissions intelligence into financial performance. Its AI-powered, TÜV-certified platform, coupled with expert support, simplifies emissions accounting, target setting, and reduction planning in line with GHG, and SBTi standards.With offices in Berlin, Paris, and London, Plan A supports more than 1,500 customers, including BMW, Visa and KFC, in reducing costs, improving efficiency, and creating long-term value through decarbonisation.&nbsp;<h3>The Role</h3>We're seeking a curious and agile Marketing Intern to support our marketing operations. This role offers a unique opportunity to work on high-impact projects that improve marketing efficiency, manage events and content calendars, maintain marketing automation workflows, and leverage AI tools to enhance our discoverability.<h3>Your responsibilities</h3>Marketing Efficiency &amp; Project Management (35%)<ul><li>Manage and optimize the marketing content calendar</li><li>Coordinate logistics for marketing events, webinars, and trade shows</li><li>Track marketing project timelines and deliverables</li><li>Identify process bottlenecks and propose efficiency improvements</li><li>Maintain marketing asset library and brand resources</li></ul>Marketing Automation &amp; Technology (30%)<ul><li>Optimize email workflows and drip campaigns in marketing automation platform</li><li>Set up automated nurture campaigns for different buyer personas</li><li>Support CRM data hygiene and lead management processes</li><li>Test and QA marketing automation workflows before deployment</li></ul>LLM Optimization &amp; Generative Engine Optimization (GEO) (35%)<ul><li>Optimize content and web presence for AI-powered search engines (ChatGPT, Perplexity, Gemini)</li><li>Research and implement GEO best practices to increase brand visibility in LLM responses</li><li>Structure content with semantic markup and schema to improve AI discoverability</li><li>Analyze the impact of GEO strategies on brand visibility and traffic</li><li>Stay current on emerging AI search technologies and their marketing implications</li></ul>RequirementsEducation &amp; Experience<ul><li>Currently pursuing or recently completed degree in Marketing, Business or related field</li><li>Strong academic record with coursework in digital marketing or analytics preferred</li><li>Demonstrated interest in AI and emerging marketing technologies</li></ul>Technical Skills<ul><li>Willingness to learn marketing tech tools (HubSpot, Clay, Webflow etc.)</li><li>Basic understanding of SEO principles and content optimization</li><li>Comfortable working with data and creating reports</li></ul>Core Competencies<ul><li>Curiosity: Natural inquisitiveness about how things work, always asking "why" and "what if"</li><li>Agility: Ability to adapt quickly to changing priorities and pivot strategies based on results</li><li>Detail-oriented: Exceptional attention to detail and organizational skills</li><li>Analytical mindset: Comfortable working with data and metrics to inform decisions</li><li>Tech-savvy: Quick learner with enthusiasm for marketing technology and AI tools</li><li>Self-starter: Able to work independently and take initiative</li><li>Collaborative: Strong communication skills and team player mentality</li></ul>Benefits<ul><li>Play a meaningful role in advancing our carbon management and ESG software, contributing to our broader mission of driving impactful climate action.</li><li>Become part of a collaborative, cross-functional environment where knowledge sharing, mutual support, and collective success are at the forefront.</li><li>Enjoy the flexibility of remote work while always having the option to connect with colleagues and work from our offices as you prefer.</li><li>Discounts and benefits via the Plan A Corporate Benefits Platform.</li></ul>

Marketing Operations & AI Optimization Intern

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Plan A

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