About the role Raptor Maps is hiring a Field Marketing Specialist to turn our in-person presence into a growth engine. You’ll own the Field Marketing roadmap end-to-end, which means you will be responsible for our industry event portfolio; RaptorCon, our flagship in-house conference; experiential demand-gen programs we run around our highest-priority accounts; and a customer loyalty program built on swag and in-person touchpoints. This is a highly cross-functional role where you’ll get to work with marketing, sales, customer success, and robotics on your campaigns. You’ll thrive if you are someone who can dream up memorable events and isn't afraid to run an out-of-the-box experiment and who has a growth marketer's instinct to measure each one against the pipeline it moves and influences. What you'll doEvent Portfolio (In-Person &amp; Virtual)<ul style=""><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture &amp; engagement. </li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs. Build a repeatable playbook that turns each show into a multi-touch pipeline campaign. </li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Work hand-in-hand with sales and customer success to make sure every event ties back to real business impact.</li></ul> Experiential Demand Generation<ul style=""><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts at any given time. </li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Partner with sales to build the target list and align on on account strategy</li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline.</li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Establish a measurement framework to help refine programs based on performance data and qualitative feedback</li></ul> Customer Loyalty<ul style=""><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty, such as onboarding kits, the gear we bring along on customer site visits, milestone gifts, and surprise-and-delight moments that turn happy customers into vocal ones.</li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Get creative with the what, when, and how; and create intentional moments that strengthen relationships.</li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Partner with sales and customer success to deliver those moments at the right time to strengthen our customer relationships.</li></ul> Qualifications<ul style=""><li style="color:rgb(0,0,0);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">4–6 years of B2B field, events, or experiential marketing experience with direct end-to-end ownership of programs (strategy, execution, measurement).</li><li style="color:rgb(0,0,0);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Track record of in-person programs that drove measurable, attributed pipeline</li><li style="color:rgb(0,0,0);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Strong production instinct, with vendor and budget management chops</li><li style="color:rgb(0,0,0);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Ability to work fluently across different teams – sales, customer success, marketing, and adjacent technical teams – and pull a campaign or program together</li><li style="color:rgb(0,0,0);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Marketing systems fluency, with HubSpot preferred. </li></ul>Preferred Qualifications <ul style=""><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Hands-on experience running account-based programs in close partnership with sales</li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Experience producing or owning a proprietary multi-day conference of 100+ attendees (speaker programming, sponsor management, run-of-show)</li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Customer advocacy or customer marketing experience</li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Solar, climate tech, energy, or B2B SaaS-for-industrial-markets experience</li><li style="color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Existing vendor relationships with agencies, contractors, swag/gifting platforms (Reachdesk, Sendoso, Postal), and solar industry conference operators</li></ul>

Our mission is to enable the solar industry to scale efficiently.&nbsp;
Raptor Maps is the leading provider of lifecycle management software for the solar industry. We support portfolio owners, asset managers, O&amp;M providers, EPC contractors, and independent engineers with software solutions that enable organization and asset efficiency.
Raptor Maps enable solar companies to increase performance, reduce costs, and standardize &amp; compare solar PV assets across a portfolio. Founded by MIT engineers, with investment from&nbsp;<a href="http://www.ycombinator.com/">Y Combinator</a>,&nbsp;our software helps teams convert data collected through aerial inspections and on-site sensors into accurate, high-value system analytics and reports. We support the entire solar stack across six continents, to identify and localize anomalies that affect energy production.&nbsp;

Field Marketing Specialist

About the role Raptor Maps is hiring a Field Marketing Specialist to turn our in-person presence into a growth engine. You’ll own the Field Marketing roadmap end-to-end, which means you will be responsible for our industry event portfolio; RaptorCon, our flagship in-house conference; experiential demand-gen programs we run around our highest-priority accounts; and a customer loyalty program built on swag and in-person touchpoints. This is a highly cross-functional role where you’ll get to work with marketing, sales, customer success, and robotics on your campaigns. You’ll thrive if you are someone who can dream up memorable events and isn't afraid to run an out-of-the-box experiment and who has a growth marketer's instinct to measure each one against the pipeline it moves and influences. What you'll doEvent Portfolio (In-Person &amp; Virtual)<ul><li>Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture &amp; engagement. </li><li>Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs. Build a repeatable playbook that turns each show into a multi-touch pipeline campaign. </li><li>Work hand-in-hand with sales and customer success to make sure every event ties back to real business impact.</li></ul> Experiential Demand Generation<ul><li>Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts at any given time. </li><li>Partner with sales to build the target list and align on on account strategy</li><li>Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline.</li><li>Establish a measurement framework to help refine programs based on performance data and qualitative feedback</li></ul> Customer Loyalty<ul><li>Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty, such as onboarding kits, the gear we bring along on customer site visits, milestone gifts, and surprise-and-delight moments that turn happy customers into vocal ones.</li><li>Get creative with the what, when, and how; and create intentional moments that strengthen relationships.</li><li>Partner with sales and customer success to deliver those moments at the right time to strengthen our customer relationships.</li></ul> Qualifications<ul><li>4–6 years of B2B field, events, or experiential marketing experience with direct end-to-end ownership of programs (strategy, execution, measurement).</li><li>Track record of in-person programs that drove measurable, attributed pipeline</li><li>Strong production instinct, with vendor and budget management chops</li><li>Ability to work fluently across different teams – sales, customer success, marketing, and adjacent technical teams – and pull a campaign or program together</li><li>Marketing systems fluency, with HubSpot preferred. </li></ul>Preferred Qualifications <ul><li>Hands-on experience running account-based programs in close partnership with sales</li><li>Experience producing or owning a proprietary multi-day conference of 100+ attendees (speaker programming, sponsor management, run-of-show)</li><li>Customer advocacy or customer marketing experience</li><li>Solar, climate tech, energy, or B2B SaaS-for-industrial-markets experience</li><li>Existing vendor relationships with agencies, contractors, swag/gifting platforms (Reachdesk, Sendoso, Postal), and solar industry conference operators</li></ul>

Field Marketing Specialist

About the Job

About the Company

Raptor Maps Inc

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