<h2>Overview</h2><p>The Category Development Manager is responsible for category, consumer and shopper insights data to create customer-focused strategies, tactics, and category grounded solutions. As a key member of the sales team, this role contributes to driving company sales and profits and to gaining an advantage over competitors by driving strategic insights and value-added tools/programs to drive increased performance for designated categories at retail. The primary key to success for this role is to cultivate business relationships with external retailer contacts that establish Califia Farms as the indispensable partner for category and shopper insights needs.</p><h2>Responsibilities</h2><ul> <li>Utilize syndicated data, account-specific data, consumer and shopper insights to create direction within our categories for the sales team</li> <li>Conduct necessary consumer and shopper research, including business issue identification and key questions</li> <li>Address complex business problems leveraging multiple data sources and tools</li> <li>Provide ongoing trend analysis (business performance and drivers) to seize value-creating opportunities as well as take corrective action as necessary</li> <li>Create and deliver customer specific presentations with relevant consumer insights, competitive insights and recommendations in preparation for top to tops, quarterly business reviews and category reviews with assigned customers</li> <li>Provide input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.</li> <li>Deliver analysis on new item introductions and performance analysis</li> <li>Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness</li> <li>Maintain regular internal and retailer specific scorecards and trackers</li> <li>Interact and collaborate with senior sales and marketing management peers</li> <li>Moderate travel, 25-30%</li></ul><h2>Qualifications</h2><ul> <li>Bachelor's degree required</li> <li>Minimum of 3-5 years in a Category Management/Analyst role</li> <li>Minimum of 5 years in CPG industry</li> <li>3+ Years Spins/Nielsen/Circana data as well as Consumer/Shopper Panel data experience is required; Shopper Loyalty card experience; Stratum (84.51), Retail Link, Partners Online etc. preferred</li> <li>Proven analytical skills and ability to successfully integrate different streams of information into sound propositions</li> <li>Understand tools and techniques to merchandise and market at retail</li> <li>Additional analytical experience and competencies (i.e., Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, Alteryx)</li> <li>Capable of building strong networks and working relationships by effectively influencing people that are cross-functional</li> <li>Excellent verbal, written communication and presentation skills</li> <li>Ability to work in an entrepreneurial, fast-paced and dynamic environment</li> <li>Highly organized with the ability to manage multiple projects against deadlines</li></ul><p> </p><p> </p><p>The expected salary range for this position is between $110,000 - $135,000 per year based on a full-time schedule.  Location, confirmed job-related skills and experience will be considered in setting the actual salary. As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.</p><p> </p><p> </p><p>The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.</p><p> </p>

<p>Inspired by the bounty of California, Califia Farms (pronounced &ldquo;Cal-uh-FEE-ahh,&rdquo; like California) is on a mission to nourish the world with the wisdom of a plant-based lifestyle. The company was named the 2021 Beverage Forum Small Company of the Year (&lt; $1 billion in revenue); 2017 Supplier of the Year by Whole Foods Market; a 2015 &ldquo;Breakout Brand&rdquo; by Beverage World; and BevNet's 2015 "Brand of the Year." Califia Farms creates innovative, healthy and great-tasting premium beverages that make it easy for consumers to go plant-based and dairy-free, without compromise. It is one of the fastest-growing natural beverage companies in the U.S., as well as the #1 plant-based dairy alternative brand in the natural channel.</p>
<p>Founded in 2010 by beverage visionary, Greg Steltenpohl, in partnership with a farmer's co-op based in the San Joaquin Valley, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant is powered by renewable energy and re-purposes more than 90% of its post-production byproduct.</p>

Category Development Manager

About the Job

About the Company

Califia Farms

Similar Jobs

Customer Success Manager

Customer Success Manager

(Senior) Category Manager (m/f/d)

(Senior) Category Manager (m/f/d)

Area Sales Manager

Area Sales Manager

Sr. Account Manager-Commercial HVAC

Sr. Account Manager-Commercial HVAC

Customer Success Manager Analytics

Customer Success Manager Analytics

Business Development Manager

Business Development Manager

Partnership Manager

Partnership Manager

Account Manager

Account Manager

Sourcing & Category Manager

Sourcing & Category Manager

Account Development Representative

Account Development Representative