Your mission Position, Location, Department  Full-time | Munich, Madrid, London | Marketing    Position Summary  The Head of Marketing Europe is responsible for leading the company’s marketing function across the European region and can be based in Munich, Madrid, or London. The role owns the regional marketing strategy, brand positioning, marketing communications, event strategy, market intelligence framework, and marketing team development. The position ensures that marketing activities support commercial objectives, strengthen brand awareness, generate market insights, and enhance the company’s reputation across European markets.  The Head of Marketing Europe combines functional and people leadership, translating business priorities into effective marketing initiatives while ensuring alignment between Sales, Product Management, Corporate Marketing, and regional stakeholders.    Reporting Line  Reports to Vice President Europe    Major Responsibilities  Marketing Strategy &amp; Brand Management  <ul><li>Develop and execute the regional marketing strategy in alignment with European business objectives and global corporate guidelines  </li><li>Define and maintain the company’s brand positioning, messaging, and market presence across Europe  </li><li>Ensure consistent and professional brand representation across all marketing channels and customer touchpoints  </li><li>Identify opportunities to strengthen brand awareness, market visibility, and customer engagement  </li></ul>Marketing Programs &amp; Campaign Management  <ul><li>Oversee the planning and execution of regional marketing campaigns, events, exhibitions, conferences, seminars, and customer engagement activities  </li><li>Ensure marketing initiatives support commercial objectives, lead generation, customer retention, and market development  </li><li>Manage relationships with marketing agencies, media partners, event organizers, and external service providers  </li><li>Monitor marketing effectiveness and continuously optimize campaign performance and return on investment  </li></ul>Market Intelligence &amp; Business Insights  <ul><li>Establish and lead the regional market intelligence framework  </li><li>Oversee collection and analysis of market, competitor, policy, pricing, customer, and industry data across Europe  </li><li>Ensure timely delivery of market insights and business intelligence to support commercial strategy and decision-making  </li><li>Guide the development of market reports, trend analyses, SWOT assessments, and strategic recommendations  </li><li>Support forecasting, market prioritization, and long-term business planning through data-driven insights  </li></ul>People Leadership  <ul><li>Lead, coach, and develop the regional marketing and market analysis team  </li><li>Set clear objectives, priorities, and performance expectations  </li><li>Conduct performance reviews, development planning, and succession planning activities  </li><li>Foster a collaborative, customer-focused, and high-performance team culture  </li><li>Allocate resources effectively to support regional priorities and business objectives  </li></ul>Cross-Functional Collaboration  <ul><li>Partner closely with Sales leadership to align marketing activities with commercial priorities and customer needs  </li><li>Collaborate with Product Management, Technical, ESG, Compliance, and Corporate Marketing teams on strategic initiatives  </li><li>Ensure alignment between regional marketing activities and global marketing standards  </li><li>Support executive communications, corporate positioning, and strategic stakeholder engagement where required  </li></ul>Budget &amp; Performance Management  <ul><li>Own the regional marketing budget and ensure effective allocation of resources  </li><li>Monitor marketing performance, campaign effectiveness, and return on investment  </li><li>Establish marketing KPIs, reporting standards, and performance tracking mechanisms  </li><li>Drive continuous improvement of marketing processes, tools, and ways of working</li></ul> Performance Indicators  <ul><li>Brand awareness and market visibility across Europe  </li><li>Marketing contribution to business growth and commercial objectives  </li><li>Marketing campaign and event effectiveness  </li><li>Quality and timeliness of market intelligence and business insights  </li><li>Budget adherence and marketing return on investment  </li><li>Stakeholder satisfaction with marketing support and services  </li><li>Team performance, engagement, and capability development </li></ul> Your profile Required Qualifications  <ul><li>Bachelor’s degree in Marketing, Business Administration, Communications, Economics, Renewable Energy, or a related field  </li><li>Minimum 10–15 years of professional experience in marketing, communications, market intelligence, or related functions, including leadership responsibility  </li><li>Proven experience developing and executing regional marketing strategies  </li><li>Experience working with CRM, marketing automation, business intelligence, and digital marketing platforms</li><li>Experience managing marketing teams and external agencies  </li><li>Strong understanding of B2B marketing within the renewable energy, technology, manufacturing, or industrial sectors  </li><li>Experience with market analysis, competitor intelligence, and strategic planning  </li><li>Fluency in English is mandatory; additional European languages are an advantage  </li></ul>  Skills &amp; Competencies  <ul><li>Strong functional and people leadership capability  </li><li>Strategic thinking and commercial awareness  </li><li>Excellent stakeholder management and communication skills  </li><li>Strong analytical and market intelligence capability  </li><li>Data-driven mindset with the ability to leverage marketing analytics and digital tools to support decision-making and campaign effectiveness</li><li>Budget management and resource planning skills  </li><li>Ability to translate business objectives into effective marketing strategies  </li><li>Strong cross-functional collaboration and organizational alignment capability  </li><li>High level of professionalism, creativity, and execution focus  </li></ul>  Travel Requirement  Occasional travel within Europe as required

Founded in 2005, JA Solar is a manufacturer of high-performance photovoltaic products. With multiple manufacturing bases and 13 sales subsidiaries around the world, the company&rsquo;s business covers silicon wafers, cells, modules and PV power stations. JA Solar products are available in 165 countries and regions and are used extensively in ground-mounted power plants, commercial &amp; industrial rooftop PV systems and residential rooftop PV systems. By the end of Q3 2023, the cumulative shipment of JA Solar reached 166GW. With its advantages of continuous technological innovation, sound financial performance, and well-established global sales and service networks, JA Solar has been well received and highly recognized by customers from home and abroad. The company has been listed on Fortune China 500 and Global Top 500 New Energy Enterprises for several consecutive years.

Head of Marketing (d/f/m)

Your mission Position, Location, Department  Full-time | Munich, Madrid, London | Marketing    Position Summary  The Head of Marketing Europe is responsible for leading the company’s marketing function across the European region and can be based in Munich, Madrid, or London. The role owns the regional marketing strategy, brand positioning, marketing communications, event strategy, market intelligence framework, and marketing team development. The position ensures that marketing activities support commercial objectives, strengthen brand awareness, generate market insights, and enhance the company’s reputation across European markets.  The Head of Marketing Europe combines functional and people leadership, translating business priorities into effective marketing initiatives while ensuring alignment between Sales, Product Management, Corporate Marketing, and regional stakeholders.    Reporting Line  Reports to Vice President Europe    Major Responsibilities  Marketing Strategy &amp; Brand Management  <ul><li>Develop and execute the regional marketing strategy in alignment with European business objectives and global corporate guidelines  </li><li>Define and maintain the company’s brand positioning, messaging, and market presence across Europe  </li><li>Ensure consistent and professional brand representation across all marketing channels and customer touchpoints  </li><li>Identify opportunities to strengthen brand awareness, market visibility, and customer engagement  </li></ul>Marketing Programs &amp; Campaign Management  <ul><li>Oversee the planning and execution of regional marketing campaigns, events, exhibitions, conferences, seminars, and customer engagement activities  </li><li>Ensure marketing initiatives support commercial objectives, lead generation, customer retention, and market development  </li><li>Manage relationships with marketing agencies, media partners, event organizers, and external service providers  </li><li>Monitor marketing effectiveness and continuously optimize campaign performance and return on investment  </li></ul>Market Intelligence &amp; Business Insights  <ul><li>Establish and lead the regional market intelligence framework  </li><li>Oversee collection and analysis of market, competitor, policy, pricing, customer, and industry data across Europe  </li><li>Ensure timely delivery of market insights and business intelligence to support commercial strategy and decision-making  </li><li>Guide the development of market reports, trend analyses, SWOT assessments, and strategic recommendations  </li><li>Support forecasting, market prioritization, and long-term business planning through data-driven insights  </li></ul>People Leadership  <ul><li>Lead, coach, and develop the regional marketing and market analysis team  </li><li>Set clear objectives, priorities, and performance expectations  </li><li>Conduct performance reviews, development planning, and succession planning activities  </li><li>Foster a collaborative, customer-focused, and high-performance team culture  </li><li>Allocate resources effectively to support regional priorities and business objectives  </li></ul>Cross-Functional Collaboration  <ul><li>Partner closely with Sales leadership to align marketing activities with commercial priorities and customer needs  </li><li>Collaborate with Product Management, Technical, ESG, Compliance, and Corporate Marketing teams on strategic initiatives  </li><li>Ensure alignment between regional marketing activities and global marketing standards  </li><li>Support executive communications, corporate positioning, and strategic stakeholder engagement where required  </li></ul>Budget &amp; Performance Management  <ul><li>Own the regional marketing budget and ensure effective allocation of resources  </li><li>Monitor marketing performance, campaign effectiveness, and return on investment  </li><li>Establish marketing KPIs, reporting standards, and performance tracking mechanisms  </li><li>Drive continuous improvement of marketing processes, tools, and ways of working</li></ul> Performance Indicators  <ul><li>Brand awareness and market visibility across Europe  </li><li>Marketing contribution to business growth and commercial objectives  </li><li>Marketing campaign and event effectiveness  </li><li>Quality and timeliness of market intelligence and business insights  </li><li>Budget adherence and marketing return on investment  </li><li>Stakeholder satisfaction with marketing support and services  </li><li>Team performance, engagement, and capability development </li></ul> Your profile Required Qualifications  <ul><li>Bachelor’s degree in Marketing, Business Administration, Communications, Economics, Renewable Energy, or a related field  </li><li>Minimum 10–15 years of professional experience in marketing, communications, market intelligence, or related functions, including leadership responsibility  </li><li>Proven experience developing and executing regional marketing strategies  </li><li>Experience working with CRM, marketing automation, business intelligence, and digital marketing platforms</li><li>Experience managing marketing teams and external agencies  </li><li>Strong understanding of B2B marketing within the renewable energy, technology, manufacturing, or industrial sectors  </li><li>Experience with market analysis, competitor intelligence, and strategic planning  </li><li>Fluency in English is mandatory; additional European languages are an advantage  </li></ul>  Skills &amp; Competencies  <ul><li>Strong functional and people leadership capability  </li><li>Strategic thinking and commercial awareness  </li><li>Excellent stakeholder management and communication skills  </li><li>Strong analytical and market intelligence capability  </li><li>Data-driven mindset with the ability to leverage marketing analytics and digital tools to support decision-making and campaign effectiveness</li><li>Budget management and resource planning skills  </li><li>Ability to translate business objectives into effective marketing strategies  </li><li>Strong cross-functional collaboration and organizational alignment capability  </li><li>High level of professionalism, creativity, and execution focus  </li></ul>  Travel Requirement  Occasional travel within Europe as required

Head of Marketing (d/f/m)

About the Job

About the Company

JA Solar

Similar Jobs

Manager- Marketing

Manager- Marketing

Marketing Specialist

Marketing Specialist

Associate Director / Director for Marketing

Associate Director / Director for Marketing

Associate Director / Director for Marketing - Indonesia

Associate Director / Director for Marketing - Indonesia

Associate Director / Director for Marketing - Singapore

Associate Director / Director for Marketing - Singapore

Associate Director / Director for Marketing - Sri Lanka

Associate Director / Director for Marketing - Sri Lanka

Senior Marketing Manager - Europe (f/m/d)

Senior Marketing Manager - Europe (f/m/d)

Territory Sales and Marketing Manager

Territory Sales and Marketing Manager

Senior Marketing Manager

Senior Marketing Manager

Regional Marketing & Channel, Associate/Senior Associate

Regional Marketing & Channel, Associate/Senior Associate