Electric Air is building a modern home climate company.We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.Electric Air combines:<ul style=""><li>real-world HVAC operations</li><li>product development</li><li>software and technology</li><li>design and branding</li><li>customer experience</li></ul>We’re growing quickly and looking for a Founding Growth &amp; Brand Lead to help build the leading heat pump brand in the Bay Area.This is a highly hands-on role for someone who combines:<ul style=""><li>strong growth instincts</li><li>excellent creative judgment</li><li>operational intensity</li><li>fast execution</li><li>deep curiosity about customers</li></ul>You should be equally comfortable:<ul style=""><li>launching a Meta campaign</li><li>giving feedback on a landing page</li><li>coordinating a video shoot</li><li>improving attribution</li><li>organizing a homeowner event</li><li>reviewing install photos for quality and consistency</li></ul>This is not a traditional corporate marketing role. We are looking for a builder.<h2> What You’ll Own</h2><h3>Growth &amp; Acquisition</h3><ul style=""><li>Manage and improve paid acquisition across Google, Meta, LSA, and other channels</li><li>Improve landing pages, conversion funnels, and attribution</li><li>Develop experiments to improve lead quality and customer acquisition cost</li><li>Work closely with leadership to identify growth opportunities and bottlenecks</li></ul><h3>Creative &amp; Brand</h3><ul style=""><li>Source and manage photographers, videographers, designers, freelancers, and agencies</li><li>Maintain a high bar for visual quality and brand consistency</li><li>Help shape the voice, positioning, and identity of Electric Air</li><li>Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding</li></ul><h3>Website &amp; Funnel Optimization</h3><ul style=""><li>Own and improve the website experience</li><li>Create and iterate on landing pages</li><li>Improve top-of-funnel conversion and attribution systems</li><li>Work with engineers and contractors to ship quickly</li></ul><h3>Local Brand Presence</h3><ul style=""><li>Help Electric Air become a recognized and trusted local brand</li><li>Support partnerships, events, workshops, and community presence</li><li>Develop systems for reviews, referrals, and neighborhood density</li></ul><h3>Content &amp; Storytelling</h3><ul style=""><li>Turn real installs and customer experiences into compelling marketing</li><li>Help communicate technical concepts simply and elegantly</li><li>Build systems for collecting photos, videos, testimonials, and install stories</li></ul><h2> What We’re Looking For</h2>You may not fit perfectly into a traditional marketing category. That’s okay.We care more about:<ul style=""><li>taste</li><li>judgment</li><li>speed</li><li>ownership</li><li>curiosity</li><li>adaptability</li></ul>than polished corporate experience.Ideal candidates often come from backgrounds like:<ul style=""><li>startups</li><li>consumer brands</li><li>growth roles</li><li>creative agencies</li><li>DTC</li><li>local service businesses</li><li>hospitality</li><li>independent creator/operator work</li></ul><h2> You Might Be a Fit If You:</h2><ul style=""><li>Have strong opinions about what makes a brand feel premium, trustworthy, and modern</li><li>Can distinguish between tasteful marketing and generic contractor marketing</li><li>Are highly resourceful and comfortable working with constraints</li><li>Move quickly and enjoy shipping work</li><li>Can balance analytics with intuition</li><li>Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products</li><li>Are comfortable operating in ambiguity and building systems from scratch</li></ul><h2>Nice to Have</h2><ul style=""><li>Experience with Google Ads, Meta Ads, or local acquisition</li><li>Experience with conversion optimization and landing pages</li><li>Experience directing creative production</li><li>Experience with local SEO or home services</li><li>Experience working closely with founders or small teams</li><li>Strong writing instincts</li></ul>

Electric Air is a tech-enabled HVAC contractor based in Redwood City, CA. We specialize in converting homes from gas furnaces to modern, efficient heat pumps - and delivering an exceptional customer experience along the way. Backed by leading investors like Y Combinator and Leap Forward Ventures, we’re building a next-generation home electrification company that’s fast, intelligent, and customer-obsessed

Founding Growth & Brand Lead

Electric Air is building a modern home climate company.We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.Electric Air combines:<ul><li>real-world HVAC operations</li><li>product development</li><li>software and technology</li><li>design and branding</li><li>customer experience</li></ul>We’re growing quickly and looking for a Founding Growth &amp; Brand Lead to help build the leading heat pump brand in the Bay Area.This is a highly hands-on role for someone who combines:<ul><li>strong growth instincts</li><li>excellent creative judgment</li><li>operational intensity</li><li>fast execution</li><li>deep curiosity about customers</li></ul>You should be equally comfortable:<ul><li>launching a Meta campaign</li><li>giving feedback on a landing page</li><li>coordinating a video shoot</li><li>improving attribution</li><li>organizing a homeowner event</li><li>reviewing install photos for quality and consistency</li></ul>This is not a traditional corporate marketing role. We are looking for a builder.<h2> What You’ll Own</h2><h3>Growth &amp; Acquisition</h3><ul><li>Manage and improve paid acquisition across Google, Meta, LSA, and other channels</li><li>Improve landing pages, conversion funnels, and attribution</li><li>Develop experiments to improve lead quality and customer acquisition cost</li><li>Work closely with leadership to identify growth opportunities and bottlenecks</li></ul><h3>Creative &amp; Brand</h3><ul><li>Source and manage photographers, videographers, designers, freelancers, and agencies</li><li>Maintain a high bar for visual quality and brand consistency</li><li>Help shape the voice, positioning, and identity of Electric Air</li><li>Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding</li></ul><h3>Website &amp; Funnel Optimization</h3><ul><li>Own and improve the website experience</li><li>Create and iterate on landing pages</li><li>Improve top-of-funnel conversion and attribution systems</li><li>Work with engineers and contractors to ship quickly</li></ul><h3>Local Brand Presence</h3><ul><li>Help Electric Air become a recognized and trusted local brand</li><li>Support partnerships, events, workshops, and community presence</li><li>Develop systems for reviews, referrals, and neighborhood density</li></ul><h3>Content &amp; Storytelling</h3><ul><li>Turn real installs and customer experiences into compelling marketing</li><li>Help communicate technical concepts simply and elegantly</li><li>Build systems for collecting photos, videos, testimonials, and install stories</li></ul><h2> What We’re Looking For</h2>You may not fit perfectly into a traditional marketing category. That’s okay.We care more about:<ul><li>taste</li><li>judgment</li><li>speed</li><li>ownership</li><li>curiosity</li><li>adaptability</li></ul>than polished corporate experience.Ideal candidates often come from backgrounds like:<ul><li>startups</li><li>consumer brands</li><li>growth roles</li><li>creative agencies</li><li>DTC</li><li>local service businesses</li><li>hospitality</li><li>independent creator/operator work</li></ul><h2> You Might Be a Fit If You:</h2><ul><li>Have strong opinions about what makes a brand feel premium, trustworthy, and modern</li><li>Can distinguish between tasteful marketing and generic contractor marketing</li><li>Are highly resourceful and comfortable working with constraints</li><li>Move quickly and enjoy shipping work</li><li>Can balance analytics with intuition</li><li>Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products</li><li>Are comfortable operating in ambiguity and building systems from scratch</li></ul><h2>Nice to Have</h2><ul><li>Experience with Google Ads, Meta Ads, or local acquisition</li><li>Experience with conversion optimization and landing pages</li><li>Experience directing creative production</li><li>Experience with local SEO or home services</li><li>Experience working closely with founders or small teams</li><li>Strong writing instincts</li></ul>

Founding Growth & Brand Lead

About the Job

About the Company

Electric Air

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