Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1><div><ul><li>Develop and execute data-driven trade marketing strategies by translating customer KPIs and analytics into effective assortment, pricing, promotion, and merchandising recommendations across online and offline channels.</li><li>Lead shopper marketing programs across customer touchpoints, including e-commerce platforms, loyalty programs, apps, email marketing, and in-store activations, to drive engagement and conversion.</li><li>Analyze market, customer, product, sales, and trade investment performance to identify growth opportunities, optimize promotional effectiveness, and maximize ROI and budget efficiency.</li><li>Drive Category Management, Shelf Management, and Planogram initiatives to enhance product visibility, shopper navigation, merchandising excellence, and shelf productivity.</li><li>Develop compelling customer selling stories and lead line review processes, partnering cross-functionally to accelerate sales growth, brand awareness, product trial, and customer engagement.</li></ul></div><h1>Qualifications:</h1><div><ul><li>Bachelor’s degree in Business Administration, Marketing, Sales, or a related field, combined with at least 3 years of experience in Trade Marketing, Shopper Marketing, Category Management, or Sales, preferably within the FMCG/CPG industry.</li><li>Business fluency in German and English</li><li>Strong analytical and data-driven mindset with experience leveraging shopper insights and syndicated data sources (e.g., Nielsen, IRI), as well as advanced Excel skills to support business recommendations and decision-making.</li><li>Solid understanding of retail customers, shopper behavior, and commercial processes, with a customer-centric approach and the ability to translate insights into actionable growth opportunities.</li><li>Excellent project management, communication, presentation, and negotiation skills, with the ability to manage multiple priorities and influence stakeholders effectively.</li><li>Collaborative leader and team player, experienced in building strong cross-functional relationships and working successfully within matrix organizations and multifunctional teams.</li></ul></div>‎ ‎ The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Vileda Gesellschaft mit beschränkter Haftung

Freudenberg e-Power Systems is one of the world's leading suppliers of emission-neutral energy systems for heavy-duty applications. With its experience and expertise in battery and fuel cell technology, the company offers tailor-made solutions, in particular combined systems, for sustainable and economical e-mobility. With over 800 employees, Freudenberg e-Power Systems supports its customers from application development through to production, commissioning and service.
The company is part of the global Freudenberg Group, which has four business areas: Seals and Vibration Control Technology, Nonwovens and Filtration, Household Products as well as Specialties and Others. In 2022 the Group generated sales of more than 11 billion euros and employed more than 50,000 associates in around 60 countries.

Trade Marketing Manager (m/w/d) (fixed-term)

Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1><div><ul><li>Develop and execute data-driven trade marketing strategies by translating customer KPIs and analytics into effective assortment, pricing, promotion, and merchandising recommendations across online and offline channels.</li><li>Lead shopper marketing programs across customer touchpoints, including e-commerce platforms, loyalty programs, apps, email marketing, and in-store activations, to drive engagement and conversion.</li><li>Analyze market, customer, product, sales, and trade investment performance to identify growth opportunities, optimize promotional effectiveness, and maximize ROI and budget efficiency.</li><li>Drive Category Management, Shelf Management, and Planogram initiatives to enhance product visibility, shopper navigation, merchandising excellence, and shelf productivity.</li><li>Develop compelling customer selling stories and lead line review processes, partnering cross-functionally to accelerate sales growth, brand awareness, product trial, and customer engagement.</li></ul></div><h1>Qualifications:</h1><div><ul><li>Bachelor’s degree in Business Administration, Marketing, Sales, or a related field, combined with at least 3 years of experience in Trade Marketing, Shopper Marketing, Category Management, or Sales, preferably within the FMCG/CPG industry.</li><li>Business fluency in German and English</li><li>Strong analytical and data-driven mindset with experience leveraging shopper insights and syndicated data sources (e.g., Nielsen, IRI), as well as advanced Excel skills to support business recommendations and decision-making.</li><li>Solid understanding of retail customers, shopper behavior, and commercial processes, with a customer-centric approach and the ability to translate insights into actionable growth opportunities.</li><li>Excellent project management, communication, presentation, and negotiation skills, with the ability to manage multiple priorities and influence stakeholders effectively.</li><li>Collaborative leader and team player, experienced in building strong cross-functional relationships and working successfully within matrix organizations and multifunctional teams.</li></ul></div>‎ ‎ The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Vileda Gesellschaft mit beschränkter Haftung

Trade Marketing Manager (m/w/d) (fixed-term)

About the Job

About the Company

Freudenberg

Similar Jobs

Marketing Campaigns Manager

Marketing Campaigns Manager

B2B Marketing Manager (f/m/x)

B2B Marketing Manager (f/m/x)

Senior Manager Brand Strategy and Activation (m/f/d)

Senior Manager Brand Strategy and Activation (m/f/d)

Sales & Marketing Coordinator

Sales & Marketing Coordinator

B2C Marketing Manager

B2C Marketing Manager

EMEA Field Marketing Specialist

EMEA Field Marketing Specialist

Field Marketing Manager CEE

Field Marketing Manager CEE

Marketing Specialist - Solect Energy

Marketing Specialist - Solect Energy

Digital Marketing Specialist

Digital Marketing Specialist

Market Manager

Market Manager