Do you want to help shape the future of digital marketing at Vattenfall and make a real impact on the energy transition? As MarTech &amp; Customer Data Specialist, you will play a key role in strengthening our digital marketing capabilities across the Nordics. Working with MarTech, CRM, marketing automation, customer data and consent management, you will help ensure that our digital marketing ecosystem is compliant, scalable and business-driven, supporting both customer experience and commercial growth. About the position   We are looking for an experienced professional with a background in digital marketing, MarTech and customer data. In this role, you will work closely with business teams, compliance and IT to improve how we use customer data, marketing technology and consent management across the Nordic organization.You will have end-to-end responsibility for our Consent Management solution and related processes, ensuring they support business needs, legal requirements and technical capabilities. You will translate business and regulatory requirements into practical processes and technical solutions that enable compliant and effective customer communication.You will also help our organization make better use of CRM, marketing automation, customer data and consent management. By sharing knowledge, supporting change initiatives and identifying new opportunities, you will contribute to strengthening our digital marketing capabilities across Sweden and Finland.Your responsibilities:<ul><li>Define and collect business requirements for MarTech capabilities</li><li>Own and develop our Consent Management solution and related processes, ensuring they support business needs, system requirements and legal obligations</li><li>Translate business and legal requirements into clear processes, documentation and IT requirements</li><li>Support business teams in ensuring compliance with marketing law and related legislation, in collaboration with our compliance organization</li><li>Help teams understand how consent management, CRM, marketing automation and customer data can be used to create effective, compliant and customer-centric marketing</li><li>Share knowledge, educate stakeholders and support change initiatives related to MarTech, customer data and digital marketing best practices</li><li>Follow trends, regulatory developments and new opportunities within digital marketing, customer data and marketing technology</li></ul>

Vattenfall is a European energy company with approximately 20,000 employees. For more than 100 years we have electrified industries, supplied energy to people's homes and modernised our way of living through innovation and cooperation. We are working for fossil freedom.&nbsp;

MarTech & Customer Data Specialist

Do you want to help shape the future of digital marketing at Vattenfall and make a real impact on the energy transition? As MarTech &amp; Customer Data Specialist, you will play a key role in strengthening our digital marketing capabilities across the Nordics. Working with MarTech, CRM, marketing automation, customer data and consent management, you will help ensure that our digital marketing ecosystem is compliant, scalable and business-driven, supporting both customer experience and commercial growth. About the position   We are looking for an experienced professional with a background in digital marketing, MarTech and customer data. In this role, you will work closely with business teams, compliance and IT to improve how we use customer data, marketing technology and consent management across the Nordic organization.You will have end-to-end responsibility for our Consent Management solution and related processes, ensuring they support business needs, legal requirements and technical capabilities. You will translate business and regulatory requirements into practical processes and technical solutions that enable compliant and effective customer communication.You will also help our organization make better use of CRM, marketing automation, customer data and consent management. By sharing knowledge, supporting change initiatives and identifying new opportunities, you will contribute to strengthening our digital marketing capabilities across Sweden and Finland.Your responsibilities:<ul><li>Define and collect business requirements for MarTech capabilities</li><li>Own and develop our Consent Management solution and related processes, ensuring they support business needs, system requirements and legal obligations</li><li>Translate business and legal requirements into clear processes, documentation and IT requirements</li><li>Support business teams in ensuring compliance with marketing law and related legislation, in collaboration with our compliance organization</li><li>Help teams understand how consent management, CRM, marketing automation and customer data can be used to create effective, compliant and customer-centric marketing</li><li>Share knowledge, educate stakeholders and support change initiatives related to MarTech, customer data and digital marketing best practices</li><li>Follow trends, regulatory developments and new opportunities within digital marketing, customer data and marketing technology</li></ul>

MarTech & Customer Data Specialist

About the Job

About the Company

Vattenfall

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