Search the web, save the environment! Ecosia is a CO2-neutral search engine that donates 80% of its income to a tree planting program in Brazil.  There are all kinds of problems in their modern world that need fixing. At Ecosia, they want to do their share to find and support innovative solutions to as many of these problems as they can. As part of their mission to cultivate a more environmentally, socially and economically sustainable world, they want to support the planting of one million new trees in Brazil’s Atlantic Forest by August 2014.


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We are looking for a highly motivated and experienced Product and CRM/Lifecycle Marketing Manager for a maternity leave cover.As the Product Marketing &amp; CRM Manager reporting to the CMO, you’ll play a crucial role in creating and managing marketing strategies that facilitate user engagement, retention, and long-term loyalty to Ecosia. Working at the intersection of product and marketing, you will develop campaigns that communicate Ecosia's value proposition, use data-driven insights to tailor the user journey and implement CRM strategies to strengthen our relationship with users. This position calls for a mix of leadership, creativity, analytical skills, and an enthusiasm for creating impact.<h2>What you'll do</h2><h3>Product Marketing</h3><ol style=""><li>Develop Go-To-Market Strategies<ul style=""><li>Craft and implement go-to-market plans for new features, updates, and product releases, ensuring alignment with the brand strategy.</li><li>Collaborate with Product and Engineering teams to understand and communicate Ecosia’s unique product differentiators.</li></ul></li><li>Refine Audience Segmentation &amp; Personas<ul style=""><li>Refine user personas to shape product positioning and tailored campaigns.</li><li>Utilize data analytics and user feedback to refine target audience segments and improve user journeys.</li></ul></li><li>Market Analysis &amp; Competitive Positioning<ul style=""><li>Research to stay current on competitor strategies and user trends, identifying opportunities for product improvements and differentiation.</li><li>Work closely with Analytics to monitor user behaviors and adapt marketing strategies for maximum engagement.</li></ul></li><li>Messaging &amp; Content Strategy<ul style=""><li>Develop messaging that emphasizes Ecosia’s climate impact and aligns with our brand values.</li><li>Support content creation for product updates, blog posts, social media, and other channels in collaboration with channel leads to strengthen user engagement and education.</li></ul></li></ol><h3>CRM and Lifecycle Marketing</h3><ul style=""><li>CRM Strategy Development &amp; Execution<ul style=""><li>Design, implement, and optimize CRM campaigns that nurture user loyalty and reinforce Ecosia’s mission of climate action.</li><li>Develop segmentation strategies for email, push notifications, and in-app messaging to increase user engagement.</li></ul></li><li>User Retention &amp; Engagement Initiatives<ul style=""><li>Design and support programs that encourage ongoing usage and retention, including seasonal and event-based campaigns.</li><li>Implement personalization strategies that highlight Ecosia’s environmental impact for each user.</li></ul></li><li>Data-Driven Analysis &amp; Optimization<ul style=""><li>Utilize CRM tools to evaluate user engagement metrics and adjust campaigns based on performance.</li><li>Conduct A/B testing to improve communication effectiveness and report on CRM impact to key stakeholders.</li></ul></li><li>Cross-Functional Collaboration<ul style=""><li>Work closely with Brand &amp; Comms, Local Markets, and Creative teams to align CRM initiatives with wider marketing campaigns and seasonal pushes.</li><li>Collaborate with Product and Engineering to integrate CRM insights into product development for enhanced user experiences.</li></ul></li></ul><h2>What you bring</h2><ul style=""><li>7-10 years in Product Marketing, CRM, or Lifecycle Marketing, preferably within a digital consumer product or e-commerce environment.</li><li>Proficiency with CRM platforms (e.g., Braze, HubSpot), data analytics tools, and marketing automation. Working knowledge of HTML for emails, being able to amend code from templates. </li><li>Comprehensive data mindset with a proven ability to interpret and act on data insights. Ability to analyze and report on campaign performance, using data to continuously improve and optimize marketing strategies, user segmentation, and messaging.</li><li>Excellent verbal and written communication skills, with the ability to distill complex product features into compelling narratives.</li><li>Ability to create innovative campaigns that engage users and communicate Ecosia’s environmental impact.</li><li>Advanced written and verbal communication skills, with copywriting experience. Written English should be native level.</li><li>Ability to work individually and as part of a team in a fast, deadline-sensitive environment.</li><li>A clear commitment to climate action and sustainable living.</li></ul><h2>Why Ecosia?</h2><ul style=""><li>What if your job made a real difference in the climate crisis? Join Ecosia and help plant millions of trees where people and ecosystems need them most.</li><li>We are a diverse team, committed to equality, equity, and inclusion, with members of various backgrounds: sexual orientations, genders, ages, races, ethnicities, nationalities, physical and mental disabilities, family structures, and religions.</li><li>We offer you the opportunity to balance work with other parts of your life. (Flexible working hours, 30 vacation days/year on a five-day week, designated Focus Times, remote work options) (not applicable to freelance contracts + different labor laws apply in other countries).</li><li>Moving to Berlin for the first time? We welcome everyone and offer relocation support and visa/work permit assistance to new employees and their loved ones coming from abroad and within Germany (applicable for unlimited contracts).</li><li>Our green benefits program, including subsidized public transport cards and bike inspection services, supports your sustainable living choices, varying by location (not applicable to freelance contracts).</li><li>We support your professional growth through monthly learning days, hack days, online and physical libraries, a 2000€ development allowance per year, continuous feedback, etc. (not applicable to freelance contracts).</li></ul><h2>Q&amp;A</h2><h2>How many people work at Ecosia?</h2>116 (November 2024) - our departments include Engineering (incl. Platform), Product (incl. Design &amp; BI), Marketing, Trees, Operations, and People and Culture.<h3></h3><h2>Where is Ecosia based and what kind of a work set-up do we have?</h2>We are a remote-friendly company with one office in Berlin-Wedding. People come to the office or work from home per their wishes and/or circumstances. Some roles require presence in the office at least from time to time. The Talent Partner will tell you more.

Product Marketing and CRM/Lifecycle Marketing Manager (1-year maternity cover)

As a Country Marketing Manager at Ecosia, reporting to the CMO, you will be responsible for accelerating acquisition growth, contributing to the P&amp;L for your local market (in close partnership with CMO and other marketing stakeholders), and increasing brand awareness and market share. You will own the execution of marketing campaigns, align local messaging with global brand strategies, and build strategic partnerships that facilitate consumer acquisition and retention. Additionally, you will be the face of Ecosia in your local market, working closely with the press and representing the brand in public-facing activities. This high-impact role translates global brand initiatives into compelling local campaigns, ensuring Ecosia is positioned as a leader in the climate-active search engine and tech app space.What you'll doAcquisition Growth &amp; P&amp;L Ownership:<ul style=""><li>Own the growth targets for user acquisition and contribute to the P&amp;L for your market with the CMO.</li><li>Design, implement, and optimize strategies to promote user growth, ensuring efficient and effective marketing spend.</li><li>Evaluate local market performance, adjusting strategies to maximize ROI and meet market-specific goals.Marketing Campaigns &amp; Brand Awareness:</li></ul><ul style=""><li>Develop and coordinate local marketing campaigns that increase brand awareness and market share.</li><li>Partner with central marketing teams to adapt global campaigns for local relevance, ensuring campaigns resonate with local audiences and address specific market needs.</li><li>Measure and report the effectiveness of campaigns, continuously improving strategies for greater impact.Brand Localization &amp; Positioning:</li></ul><ul style=""><li>Lead the localization of global brand initiatives, adapting messaging and positioning to fit the local cultural, social, and market context.</li><li>Ensure consistent brand representation across all marketing channels while maintaining a strong alignment with global brand guidelines.</li><li>Collaborate closely with the global marketing team to drive cohesive messaging.Strategic Companies, Organizations, and Brand Partnerships** (in partnership with Partner Account Manager):</li></ul><ul style=""><li>Identify and establish new local companies, organizations, and brand partnerships (discounts, perks, and collaborations) that not only facilitate an acquisition uplift but also enhance Ecosia's attractiveness and retention.</li><li>Develop co-marketing initiatives with partners that increase Ecosia’s visibility and appeal in the local market.</li><li>Continuously evaluate the outcomes of local partnership initiatives, adjusting as necessary to meet growth goals.Press Relations, Social Media &amp; Public Representation:</li></ul><ul style=""><li>Serve as the public face of Ecosia in your local market, representing the brand in media engagements, interviews, events, social media, and public forums.</li><li>Build and maintain relationships with key media outlets, journalists, and influencers to drive positive coverage and raise Ecosia’s profile.</li><li>Work with the global brand and communications team to incorporate social presence in local countries, press inquiries, craft press releases, and deliver compelling narratives about Ecosia’s mission and impact.</li></ul>What you bring<ul style=""><li>Proven history of acquisition marketing, with ownership of P&amp;L and growth targets.</li><li>10+ years of experience running local marketing and campaigns, with comprehensive knowledge of the US market. A sales background would be a bonus.</li><li>Ability to identify and build partnerships that promote consumer growth and retention.</li><li>Comprehensive media relations skills, with experience managing press and public relations.</li><li>Advanced communication and leadership skills, with experience building cross-functional relationships.</li><li>Analytical skills, with the ability to interpret data and optimize marketing strategies.</li><li>Deep understanding of brand strategy, positioning, and communications.</li></ul>Process<ul style=""><li>Quick intro call with the recruiter</li><li>Hiring Manager call</li><li>Quick Case Study </li></ul>Please note: The benefits will be communicated during the recruitment screen - adapted to the US Market.<h2>Why Ecosia?</h2><ul style=""><li>What if your job made a real difference in the climate crisis? Join Ecosia and help plant millions of trees where people and ecosystems need them most.</li><li>We are a diverse team, committed to equality, equity, and inclusion, with members of various backgrounds: sexual orientations, genders, ages, races, ethnicities, nationalities, physical and mental disabilities, family structures, and religions.</li><li>We offer you the opportunity to balance work with other parts of your life. (Flexible working hours, 30 vacation days/year on a five-day week, designated Focus Times, remote work options) (not applicable to freelance contracts + different labor laws apply in other countries).</li><li>Moving to Berlin for the first time? We welcome everyone and offer relocation support and visa/work permit assistance to new employees and their loved ones coming from abroad and within Germany (applicable for unlimited contracts).</li><li>Our green benefits program, including subsidized public transport cards and bike inspection services, supports your sustainable living choices, varying by location (not applicable to freelance contracts).</li><li>We support your professional growth through monthly learning days, hack days, online and physical libraries, a 2000€ development allowance per year, continuous feedback, etc. (not applicable to freelance contracts).</li></ul><h2>Q&amp;A</h2><h2>How many people work at Ecosia?</h2>116 (November 2024) - our departments include Engineering (incl. Platform), Product (incl. Design &amp; BI), Marketing, Trees, Operations, and People and Culture.<h3></h3><h2>Where is Ecosia based and what kind of a work set-up do we have?</h2>We are a remote-friendly company with one office in Berlin-Wedding. People come to the office or work from home per their wishes and/or circumstances. Some roles require presence in the office at least from time to time. The Talent Partner will tell you more.

Country Marketing Manager - US (based in the US)

We're seeking a Team Lead in Business Intelligence (BI) who will provide high-impact insights on performance, issues, and opportunities to Ecosia’s Executive, Product, and Marketing teams. These insights will be based on both technical and financial data from multiple sources. The role demands a forward-thinking leader capable of aligning data resources and financial stewardship.What you'll be doing:<ul style=""><li>Own and improve information infrastructure delivering trusted and high-impact data<ul style=""><li>Regularly scan operational systems for significant deviations and ensure the delivery of accurate, timely, and high-value data to senior management.</li><li>Continuously improve processes for data collection, analysis, and reporting to enhance efficiency and reliability while respecting Ecosia’s strong privacy value proposition to users.</li><li>Build and maintain effective relationships with Product and Marketing to ensure their data needs are met in a reliable, timely, and efficient way.</li></ul></li><li>Lead data analysis and synthesize insights into actionable business recommendations <ul style=""><li>Lead thorough analysis of relevant KPI changes and ensure that the right statistical tools are used.</li><li>Conduct regular audits of BI infrastructure, tools, and processes, ensuring they meet current and future business requirements.</li><li>Synthesize insights into lean, clear, and actionable recommendations.</li></ul></li></ul><ul style=""><li>Control the financial impact of key company initiatives<ul style=""><li>Evaluate the financial performance of key initiatives and alert management on deviations </li><li>Evaluate financial and technical progress on company targets and provide actionable insights that improve business performance</li><li>Regularly evaluate revenue streams, market expansion opportunities, and other areas of growth or improvement, presenting these insights to the executive team</li></ul></li><li>Foster a collaborative and high-performance team culture that supports trust, innovation, and growth. Contribute to Ecosia being a uniquely attractive workplace.</li></ul>What you bring:<ul style=""><li>5-7+ years of experience in Business Intelligence, Data Analytics, or a related field, with at least 3 years in a leadership role.</li><li>Effective communication and presentation skills to translate complex data into actionable insights and business impact for executive and non-technical stakeholders.</li><li>Hands-on expertise in analytics and data visualization tools (i.e. Looker, Google Analytics, Tableau, Power BI, SQL), and statistical analysis.</li><li>Documented history of using data to facilitate growth in areas such as marketing performance, revenue optimization, and user acquisition, including the design or transformation of the underlying information infrastructures.</li><li>Understanding of modern data architecture and a strong understanding of data ingestion (AWS Kinesis, Kafka), scalable storage (AWS Redshift, S3), transformation of raw data into insight-ready formats (Spark), reliable infrastructure (Terraform), and data workflows and automation (Airflow, dbt) to ensure data quality and accessibility across the organization.</li><li>Respect for privacy and awareness of relevant legislation in the EU and the US.</li><li>Enthusiasm for the preservation of Earth’s life support systems.</li></ul>Nice to have:<ul style=""><li>Experience with AI and/or Machine Learning, logged-in user data, and very large data sets.</li><li>Experience in a B2C tech company, ideally in search and/or digital advertising, with a focus on frontend tracking analytics.</li><li>Experience in controlling function.</li></ul>Process:<ul style=""><li>Intro call with our Talent Acquisition Partner (30m)</li><li>Second call with a C-level (30min)</li><li>Technical Interview with the team (45-60min)</li><li>Case study (1-hour prep + 1-hour presentation and discussion)An office visit/interview is possible and welcome for Berlin or nearby-based candidates.</li></ul><h2>Why Ecosia?</h2><ul style=""><li>What if your job made a real difference in the climate crisis? Join Ecosia and help plant millions of trees where people and ecosystems need them most.</li><li>We are a diverse team, committed to equality, equity, and inclusion, with members of various backgrounds: sexual orientations, genders, ages, races, ethnicities, nationalities, physical and mental disabilities, family structures, and religions.</li><li>We offer you the opportunity to balance work with other parts of your life. (Flexible working hours, 30 vacation days/year on a five-day week, designated Focus Times, remote work options) (not applicable to freelance contracts + different labor laws apply in other countries).</li><li>Moving to Berlin for the first time? We welcome everyone and offer relocation support and visa/work permit assistance to new employees and their loved ones coming from abroad and within Germany (applicable for unlimited contracts).</li><li>Our green benefits program, including subsidized public transport cards and bike inspection services, supports your sustainable living choices, varying by location (not applicable to freelance contracts).</li><li>We support your professional growth through monthly learning days, hack days, online and physical libraries, a 2000€ development allowance per year, continuous feedback, etc. (not applicable to freelance contracts).</li></ul><h2>Q&amp;A</h2><h2>How many people work at Ecosia?</h2>116 (November 2024) - our departments include Engineering (incl. Platform), Product (incl. Design &amp; BI), Marketing, Trees, Operations, and People and Culture.<h3></h3><h2>Where is Ecosia based and what kind of a work set-up do we have?</h2>We are a remote-friendly company with one office in Berlin-Wedding. People come to the office or work from home per their wishes and/or circumstances. Some roles require presence in the office at least from time to time. The Talent Partner will tell you more.

Team Lead Business Intelligence (BI) & Controlling

We are looking for a hands-on (Senior to Principal level) Platform Engineer to join our Platform team with expertise in Security, Site Reliability, and Developer Experience. In this high-autonomy role, you’ll work on both big-picture concepts and hands-on tasks daily. For example, from shaping the team’s technical vision &amp; strategy to troubleshooting CORS headers in development environments in an application’s JavaScript plugin. Your main priorities will be to ensure that our systems are secure, reliable, performant, and scalable and to continuously improve Ecosia’s developer experience. You will do so while becoming a multiplier to your peers. Through your contributions and technical leadership, you will enable a culture of engineering, security &amp; operational excellence and have a tangible impact across the organization.The Platform team is one of the key foundational teams at Ecosia. We support over 40 engineers in their end-to-end development workflows. We want to enable self-service and frictionless continuous deployment practices. Further, we secure, deploy, maintain, and monitor all cloud infrastructure that services our customers. Our main driving tenets are:<ul style=""><li>Security, stability, and reliability come first</li><li>Constantly improve our operational practices</li><li>Choose simplicity</li><li>Deeply understand our evolving systems</li><li>Automation is better than repetition</li><li>Self-service is better than a help desk</li></ul>If the idea of having a high degree of autonomy, solving complex architectural &amp; security problems, being a multiplier to your peers, and having a positive impact on climate change sound exciting to you, we would be excited to chat.<h2>What you’ll do</h2><ul style=""><li>Shape Platform Team’s technical vision and strategy.</li><li>Improve Ecosia’s overall security posture. Set organizational security standards and best practices, including security audits and testing, incident response processes, and disaster recovery plans.</li><li>Design, write, test, review, build, deploy, and maintain infrastructure and tooling. Innovate on existing software and systems. Understand where to extend, where to refine or remove, and where to start fresh.</li><li>Drive adoption of SLOs across the engineering organization.</li><li>Improve developer productivity and time to market.</li><li>Explore novel software development and green computing practices and integrate them in our stack.</li><li>Participate in our paid out-of-office hours on-call rotation. Own and improve incident management processes.</li><li>Advise Product and Engineering stakeholders about the technical feasibility of business ideas. Look ahead to identify technical challenges we need to overcome soon. Engage with external partners to improve their integrations with our software systems.</li><li>Make people around you better. Share and promote engineering and security best practices across teams.</li></ul><h2>What you bring</h2><ul style=""><li>You have a high bias for action and have proven to dive deep and overcome business-critical technical challenges. You can break down ambiguous problems and propose innovative solutions.</li><li>You have expertise in cloud security (please indicate on the CV or cover letter), Zero Trust, IAM, and embedding security best practices throughout the software development lifecycles.</li><li>You have a documented history of designing and shipping software to production for at least 8 years, as part of SecOps, DevOps, Platform, SRE, or Backend roles.</li><li>You are proficient in Python, JavaScript (or TypeScript), or Go. You are curious to work with any of those languages.</li><li>You are comfortable going up and down the technical stack, including user-facing and backend code.</li><li>You possess effective communication skills with the ability to convey complex concepts to non-technical audiences. You enjoy working collaboratively as part of cross-functional teams.</li><li>You thrive in an environment of evolving requirements and demonstrate a hands-on approach to problem-solving.</li></ul>Process:<ol style=""><li>Intro call with our Talent Acquisition Partner (30m)</li><li>Coding Interview (max 1h15min)</li><li>Systems Design Interview (max 1h15min)</li><li>Final Interview, Company and Engineering Culture (max 1h- 1h15min)</li></ol><h2>Why Ecosia?</h2><ul style=""><li>What if your job made a real difference in the climate crisis? Join Ecosia and help plant millions of trees where people and ecosystems need them most.</li><li>We are a diverse team, committed to equality, equity, and inclusion, with members of various backgrounds: sexual orientations, genders, ages, races, ethnicities, nationalities, physical and mental disabilities, family structures, and religions.</li><li>We offer you the opportunity to balance work with other parts of your life. (Flexible working hours, 30 vacation days/year on a five-day week, designated Focus Times, remote work options) (not applicable to freelance contracts + different labor laws apply in other countries).</li><li>Moving to Berlin for the first time? We welcome everyone and offer relocation support and visa/work permit assistance to new employees and their loved ones coming from abroad and within Germany (applicable for unlimited contracts).</li><li>Our green benefits program, including subsidized public transport cards and bike inspection services, supports your sustainable living choices, varying by location (not applicable to freelance contracts).</li><li>We support your professional growth through monthly learning days, hack days, online and physical libraries, a 2000€ development allowance per year, continuous feedback, etc. (not applicable to freelance contracts).</li></ul><h2>Q&amp;A</h2><h2>How many people work at Ecosia?</h2>116 (November 2024) - our departments include Engineering (incl. Platform), Product (incl. Design &amp; BI), Marketing, Trees, Operations, and People and Culture.<h3></h3><h2>Where is Ecosia based and what kind of a work set-up do we have?</h2>We are a remote-friendly company with one office in Berlin-Wedding. People come to the office or work from home per their wishes and/or circumstances. Some roles require presence in the office at least from time to time. The Talent Partner will tell you more.

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Ecosia

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