PoP is the only multicultural media platform of its kind, publishing stories by BIPOC for BIPOC. We focus on uplifting our people’s environmental justice stories and do so in a nuanced, sensitive, and in-depth way. Our approach is to build community relationships first.
Our job is to tell raw and unfiltered stories from the frontlines. We take a non-traditional approach to environmental storytelling and focus on race, culture, and politics. We empower our audiences to listen first and directly consider specific community-driven solutions and calls to action from impacted communities. Our ethos is simple: deliver trusted stories for our people.