Founded in 2014, Purple Carrot is a plant-based meal delivery service on a mission to empower you to eat more plants. We’re making it easy to cook innovative, delicious, plant-based meals to power your day.&nbsp;

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Focus: Mitigation or Adaptation

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Empowering plant-based eating with innovative, eco-friendly meal kits.

The Vice President of Marketing will be responsible for positioning Purple Carrot as the leader in plant-based eating through developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth. This individual will lead a high-performing team across acquisition, loyalty, brand, analytics and culinary, and partner cross functionally as part of the Senior Leadership Team to align the organization on priorities and deliver on KPIs. This leader will leverage their strong analytical skills and storytelling expertise to create impactful campaigns that resonate with our target audience. They will play a crucial role in strengthening partnerships, enhancing our digital presence, and ensuring executional excellence across all marketing initiatives. Additionally, this role will place a strong emphasis on customer research, insights driven by data analysis, and identifying market opportunities to continuously refine our approach and optimize marketing effectiveness.Location: This role will be onsite in our Chicago, IL office, working a hybrid schedule.<h3>Key Responsibilities:</h3><ul> <li>Brand Leadership: Define and evolve brand positioning to ensure differentiation in the market and strong customer appeal.</li> <li>Marketing Strategy: Develop and implement integrated marketing campaigns across multiple channels to drive engagement and growth.</li> <li>Customer &amp; Market Insights: Conduct in-depth customer research and market analysis to identify customer segments, preferences, and behaviors. Leverage these insights to inform decision-making, refine marketing strategies, and create more personalized campaigns.</li> <li>Data &amp; Analytics: Leverage insights and performance metrics to optimize marketing strategies and maximize ROI. Oversee marketing analytics efforts, including attribution and media mix modeling, to evaluate the effectiveness of campaigns and optimize spend.</li> <li>Customer Research: Champion the use of customer feedback and data to drive product development, messaging, and overall brand direction. Share with the product and culinary teams to incorporate consumer insights into the menu and product strategy.</li> <li>Content &amp; Storytelling: Create compelling brand narratives that enhance customer connection and reinforce brand identity.</li> <li>Digital &amp; E-Commerce Focus: Work closely with the Product team to improve digital shopping experiences, and drive conversions. Leverage digital methodologies to continuously enhance the customer experience and drive customer lifetime value.</li> <li>Performance Management: Oversee and optimize both customer growth and loyalty strategies, ensuring long-term brand engagement. Analyze and refine performance marketing efforts to maximize acquisition, retention, and customer lifetime value.</li> <li>Partnership Development: Identify and establish strategic partnerships to enhance brand reach and business impact.</li> <li>Menu Development &amp; Product Strategy: Lead menu and product selection for meal kits, grocery, and ready-to-eat offerings in alignment with brand positioning and market trends. Oversee pricing and margin management to ensure product profitability and financial sustainability.</li> <li>Culinary Team Leadership: Oversee and collaborate with the culinary team to drive product innovation, quality, and consistency.</li> <li>Execution &amp; Accountability: Ensure marketing initiatives are delivered on time, within budget, and aligned with business objectives. Work closely with FP&amp;A to oversee budgeting and forecasting for marketing spend, ensuring alignment with overall business goals.</li> <li>Team Leadership: Build, mentor, and develop a high-performing marketing team that drives results. Foster a data-driven and customer-centric culture within the team.</li> </ul> <h3>Qualifications &amp; Experience:</h3><ul> <li>10+ years of marketing experience, with a strong background in brand strategy, storytelling, and customer engagement. Preferably in the food (direct-to-customer) industry.</li> <li>Proven success in leading and scaling a marketing team in a high-growth, consumer-focused company.</li> <li>Expertise in data analytics, with the ability to translate insights into actionable marketing strategies.</li> <li>Strong understanding of digital marketing, e-commerce, and online shopping behaviors.</li> <li>Extensive experience in conducting customer research and analyzing market dynamics to inform product and marketing strategies.</li> <li>Experience in developing strategic partnerships and collaborations.</li> <li>Exceptional people leadership skills with a focus on aligning company strategy to functional priorities, driving team execution and accountability, and individual development.</li> <li>Ability to work effectively with product and engineering teams to advance the technology of the company, enhancing marketing capabilities, digital engagement, and testing of MVPs.</li> <li>Strong communication and storytelling abilities to articulate the brand’s vision and value proposition.</li> <li>Proven track record of optimizing marketing ROI through effective media planning and data-driven decision-making.</li> <li>Experience with budgeting, forecasting, and managing large marketing spend to ensure financial discipline.</li> </ul>CompensationThe anticipated salary range for this role is $194,000 - $275,000. Compensation is based on experience and qualifications, and the posted range is not a guarantee of any specific offer.BenefitsGarnishWe love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!Final TouchesPurple Carrot’s top priority is protecting the health and wellbeing of our team and candidates. The majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we follow COVID-19 guidance from the CDC, WHO, and any state guidelines .We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.About Purple CarrotPurple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we’re breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen!Purple Carrot’s irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here’s what you’re up for!

Vice President of Marketing

As a Category Manager you will play a critical role in managing supplier relationships, optimizing cost structures, and ensuring a consistent and high-quality supply of ingredients and materials. You will develop and execute sourcing strategies, collaborate cross-functionally with teams such as Culinary, Operations, and Finance, and drive continuous improvement in procurement processes. Additionally, you will be responsible for consolidating vendors and transitioning to distributor-based procurement, leading RFP processes, and supporting the commercialization of private-label products. This role requires a hands-on leader who can drive initiatives and solve critical issues in procurement, operations, and culinary that impact COGs and overall business performance. Location <ul><li>This role will be based in our Chicago IL office and our Chicago based partner sites, it will be hybrid onsite 3 days a week. </li></ul>On the Plate <ul> <li>Lead vendor consolidation initiatives by transitioning from direct procurement to distributor-based sourcing, ensuring efficiency and cost-effectiveness.</li> <li>Conduct comprehensive RFPs, utilizing data-driven insights to drive strategic sourcing decisions and negotiate optimal pricing.</li> <li>Support private-label commercialization by analyzing market trends, cost structures, and supplier capabilities to enhance product offerings.</li> <li>Collaborate cross-functionally with product development, menu innovation, and operations teams to align sourcing strategies with business objectives.</li> <li>Develop and maintain supplier scorecards, tracking key procurement KPIs to assess performance, compliance, and continuous improvement opportunities.</li> <li>Utilize Excel and data visualization tools to monitor cost of goods sold (COGS), identify reporting inaccuracies, and drive corrective actions for cost allocation and BOM integrity.</li> <li>Analyze operational inefficiencies impacting COGS and implement strategic corrective measures to improve margins and reduce waste.</li> <li>Stay ahead of industry trends, emerging suppliers, and regulatory shifts to maintain a competitive sourcing strategy.Develop and implement category strategies to optimize supplier performance, cost savings, and quality assurance.</li> </ul>Main Ingredients for the Role <ul> <li>4+ years of experience in procurement, supply chain, or category management, preferably within the foodservice or manufacturing industry.</li> <li>Strong negotiation, contract management, and supplier relationship skills.</li> <li>Experience in vendor consolidation, distributor transitions, and private-label commercialization.</li> <li>Advanced analytical skills with the ability to interpret data, identify cost-saving opportunities, and drive strategic decisions.</li> <li>Financial acumen, including experience with COGs analysis and BOM accuracy.</li> <li>Experience working with ERP systems and procurement tools.</li> <li>Excellent communication and cross-functional collaboration skills.</li> <li>Passion for plant-based food and sustainability is a plus.</li> </ul>CompensationThe anticipated salary range for this role is $86,000 - $135,000. Compensation is based on experience and qualifications, and the posted range is not a guarantee of any specific offer.GarnishWe love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!Final TouchesPurple Carrot’s top priority is protecting the health and wellbeing of our team and candidates. The majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we follow COVID-19 guidance from the CDC, WHO, and any state guidelines .We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.About Purple CarrotPurple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we’re breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen!Purple Carrot’s irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here’s what you’re up for!

Purple Carrot

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Mechanical Fitter

Mechanical Fitter

Production Operator - Dublin Plant

Production Operator - Dublin Plant

Responsable Laboratoire

Responsable Laboratoire

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Drawdown Solutions

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