Sr. Product Marketing Manager - Merchandising

We’re an international AgTech startup pioneering an ambitious mission in a high-growth industry where agriculture meets technology to solve our toughest climate and economic challenges. Through the use of data-driven insights, natural microbiology, and innovative digital technologies, Indigo is partnering across the supply chain, ultimately cultivating a scalable climate solution and enhanced partner ecosystem that beneficially serves farmers, consumers, and the planet alike.

Our mission is unique, and therefore our teams are too: from multigenerational farming experts who understand the land as though it were an extension of themselves, to cutting-edge technologists and scientists on the frontier of innovation, our teams are a reflection of the range of the stakeholders we serve: the Earth, the Farmer, and the Consumer.

Indigo is seeking an experienced B2B product marketer to help fuel our explosive growth. The Senior Product Marketing Manager will drive the flagship product in our new Market+ business line, as we transform agriculture for the benefit of farmers, the industry, and the planet.  You will lead strategic positioning and narrative, content creation, partner initiatives, and product lifecycle success for Market+ Merchandise, our SaaS solution for grain merchandising.  Bring your product chops, marketing savvy, and passion for understanding and delighting the customer – you’ll flex them all in this role.  Helping pioneer a new category, you will develop insights and execute strategies that enable Indigo to hit ambitious customer and revenue targets.  This is a remarkable opportunity for a motivated individual to make an impact in a well-funded, hyper-growth company.

Responsibilities

Positioning and Messaging

• Develop and evolve the strategic messaging that brings Market+ to life; you will shape and inspire the industry's perception of our value

Product Launch and Lifecycle Success

• Guide end-to-end go-to-market planning and execution throughout the product lifecycle; you will lead and collaborate with cross-functional teams

Content Development

• Understand your customers and their buying process, and develop compelling content (such as blog posts, videos, demos, collateral, and other materials) and digital journeys that drive customer action; you will apply your love of writing, storytelling, and evangelizing

Market Intelligence

• Build intelligence on market trends and competitive offerings, enhance our positioning and products, and train field teams on how to defeat competitors; your strategic insights will further boost our growth

Demand Creation

• Help design and execute programs and events that achieve demand generation goals; your revenue orientation will help propel us forward

Sales and Partner Enablement

• Educate field teams and partners on our market, value proposition, and product capabilities and help develop associated sales tools; you will celebrate our sales success because you’ll be an integral part of that success

Competencies

• Proven ability to communicate technology solutions effectively to non-technical audiences
• Customer obsessed
• You possess excellent inter-personal skills and successfully build relationships with distributed colleagues and third parties
• Your business acumen and ability to think strategically are exceptional, enabling you to contribute to a wide range of executive level discussions
• Outstanding written and oral communication skills

Qualifications

• Product marketing experience in a fast-growing B2B technology business
• Experience in agriculture a plus, but not required
• You have the ability to travel 20-30%, including internationally (when travel returns to normal)

Indigo is committed to living our values, specifically “creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow.” As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.

#LI-JW2