PR Manager (FTC)

At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together.

More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.

Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.

We’re growing fast: Our community of 76 million registered users and active partners across 17 countries, have together already saved more than 216 million meals from going to waste - avoiding almost 500,000 tonnes of CO2e! 

e are now looking for a PR Manager for the Netherlands and Belgium on a fixed term basis (6 months), based in either our Amsterdam or Ghent office. You will be part of a Global PR team as well as a cross-discipline marketing team focusing on BeNe and the Nordics.

Your mission:

The PR Manager will lead the execution of Too Good To Go’s PR & Communications strategy in Belgium and the Netherlands. The ambition is to serve as a strategic enabler of the business in these markets, helping to drive overall brand valuation and positive reputation externally.

Reporting to the Senior PR Manager for the Nordics, you will provide strategic Communications counsel to our Country Directors and business leaders in the market, and will deliver proactive activations in the markets, in line with Global Strategy as well as specific local opportunities. You will also lead a local PR agency.

The position is a mix between being a PR & communications strategist, as well as a hands-on contributor, with focus on aligning an organisation's goals, mission, brand values, and commitment to achieve shared success.

Your role

• Build and implement press relation strategy in accordance with the marketing team and the Global PR strategy
• Identify opportunities to share our mission with the public (and newsjacking) 
• Create company narratives that showcase our purpose, values and growth levers, taking into consideration mission, ambitions, industry trends, product beats and cultural moments  with the help of the Global PR Team
• Train & work with spokespersons locally
• Overview all media inquiries (TV, radio, web, press) and interviews/TV shoots logistics) 
• Analyse & report on the impact of the press relation strategy to continuously improve content and action plans
• Benchmark competition and other food-related campaigns
• Drive & manage a local PR agency
• Support the work we do on B2B Comms with Corporate business partners to tell Too Good To Go’s company story, rooted in our impact, purpose and values.
• Work collaboratively with the B2C Campaign Manager to drive impact
• Support and collaborate with the Public Affairs Manager

Requirements:

• Experience in a similar PR role in Belgium or the Netherlands, with experience in both countries being highly advantageous
• Proven experience in a PR role (agency, in-house or both), with experience with an agency being highly valued
• An existing network of media and press contacts in Netherlands and Belgium is highly valued
• Brilliant communication skills (verbal and written) in Dutch and English is required, with French highly beneficial
• The ability to translate ideas into PR tactics, with a strong news sense on what will and won’t make it in media
• Experience running an efficient press office and driving media relations
• Excellent understanding of the Dutch and Belgian media landscapes and how to make the most out of a story
• An interest in food waste and sustainability 
• Target-oriented and resourceful, with a positive, flexible mindset
• Experience with influential industry events and managing speaking opportunities
• A natural ability to manage multiple stakeholders and navigate in a large global organisation

What we offer:

• A rare opportunity to work in a social impact company (and certified B Corporation) where you get to wake up every day knowing you’re achieving positive change.
• The experience of being part of an international company with 1300 enthusiastic and highly talented teammates across 17 countries – always ready to share knowledge and support!
• Strong personal as well as professional development in a thriving, high-growth scale-up environment.
• An open company culture where you have the independence and room to unleash your creativity.
• A strong team culture where successes are celebrated together.

How to apply:

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.

• Submit your CV and Cover letter in English.

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Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.