Senior Performance Marketing Manager

Your Responsibilities

• Own the channel strategy and management across the performance marketing mix, including paid social, search, display, affiliates, sponsored content, etc.;
• Align performance marketing goals to OPEX budget and ensure efficiency of spend & return;
• Build, monitor, and optimise ads, audiences, messaging and campaigns across digital ad platforms to drive new qualified leads for our Sales Development team;
• Clearly communicate KPIs, insights, and areas of opportunities across channels;
• Plan, execute, and measure experiments and conversion tests to lower CAC and increase conversions;
• Develop innovative CRM and full-funnel strategies utilising customer cohort data to build on customer LTV;
• Collaborate with internal teams to create mobile-first landing pages and optimise the end-to-end user experience;
• Leverage performance marketing analytics to evaluate the end-to-end customer experience across multiple channels and customer touchpoints, and optimise conversion rate;
• Analyse funnel/channel/ad unit analytics and present key learnings and opportunities for improvement.

Our Expectations

• You are an expert in all things performance marketing and have 5+ years experience across user acquisition and growth at a fast-paced company with at least 2 years in B2B marketing;
• Proficient with key campaign management tools. Experience running ads in Google Ads, Meta, LinkedIn, and Bing Ads;
• You are exceptional data-driven marketer with demonstrated understanding of bidding strategies, user and audience segmentation, and lifetime value;
• Strategic + hands-on: experience crafting strategy as well as tactical implementation;
• Data-driven + excellent communication skills: strong analytical skills analysing large data sets and turning them into actionable insights;
• Detail-oriented, flexible with an ability to multi-task and juggle shifting priorities;
• Organised, strong project management skills with proven track record of delivering high-quality work under tight timelines;
• Self-motivated + team-oriented: works well independently and collaboratively with all levels of the organisation;
• Decisive + accountable: must demonstrate sound decision-making and ability to react quickly under pressure. Operates effectively in a fast-paced, deadline-driven environment;
• Excellent written and verbal communication skills in English;
• Entrepreneurial mindset and a strong work ethic.

What we offer

• Opportunity to join early a fast-growing company with great ambition and on the path to become a global industry leader;
• Opportunity to work with amazing, highly experienced people;
• Flexible work hours;
• Bonus day-off to celebrate your birthday;
• 5 additional vacation days per year, after your first year with the company;
• Social events and awesome team buildings;
• Medical insurance for you and for your family, with great coverage;
• Monthly shared mobility allowance (covers Spark and Shareascoot);
• EV week – you get a company electric car for yourself for a week every 1-2 months.