Head of Marketing

Lumen Energy is automating clean energy deployment across the built environment.

The scope of the opportunity is massive: the roughly 6 million commercial buildings in the US are responsible for 16% of all greenhouse gas emissions. Most of them could save money and reduce emissions with solar, yet fewer than 4% have solar in place today.

We leverage software and data science to uncover the economically ideal “clean energy stack” for every building. Next, we make clean energy deployment widely accessible by abstracting away the complexity of an underlying marketplace of installers, financiers, and confusing electrical jargon, creating a delightful, software-driven experience for customers to simply click to deploy clean energy.

While this is an audacious scope, we believe that combining our powerful clean energy pricing engine and the end-to-end tools for deploying and managing clean energy will unlock the clean energy transition from vision to action in commercial real estate.

Who We Are

We are a small team of engineers, designers, and entrepreneurs committed to powering our world with clean energy. We build on experience at Stripe, Google X, Shopify, and US national labs. While we're early in our journey, we are already working with leaders in commercial real estate like Hines, Bridge Investment Group, and Lineage Logistics and are funded by exceptional investors like Lowercarbon Capital and Designer Fund.

We are a remote-first company but get together in person during quarterly company offsites. Applicants must be willing to work within +/- 3 hours of Pacific Time.

Our Culture

We believe the best products are built in an inclusive and collaborative environment. We hire teammates who thrive on ownership, care deeply about the impact, and are naturally curious. We believe a startup’s advantages stem from velocity, iteration, and a focus on outcomes for customers and teammates.

About you

We are looking for our first Head of Marketing to refine and elevate our unique brand. We want you to make our value proposition sing across all media! We envision personalized marketing programs and messaging for sales outreach. We want to tell stories that resonate with Lumen customers, partners, media, and industry experts. You will represent Lumen Energy at industry events while measuring the performance of our marketing and growth initiatives. If you are a creative and strategic thinker with a passion for driving growth, we want you on our team!

Responsibilities

• Represent the voice of the market

  • Gain insights through in-depth market and customer research

  • Understand user segmentation, personas, and customer journey

  • Identify opportunities to improve customer experience

• Develop & publish marketing materials

  • Website, sales, social, and thought leadership collateral

  • Package marketing assets for various parts of the customer journey

• Drive campaigns, product adoption, and product insights

  • Execute product launches and campaigns

  • Provide feedback on the product roadmap

• Cross-functional collaboration

  • Build strong relationships across Sales, Customer Success, and Product teams to ensure alignment with the overall go-to-market strategy

  • Provide clear, consistent, and frequent communication to internal stakeholders to ensure clarity on activities, status, goals, and results

Requirements

• 10+ years of experience in B2B product marketing with a focus on enterprise customers

• Experience executing data-driven and personalized marketing programs

• Demonstrate exceptional judgment in shaping 0 to 1 projects

• Product marketing experience

• Ability to write crisply

• Excellent internal and external communication and collaboration

Nice to haves

• Experience at a high-growth startup

• A background or strong personal interest in sustainable energy

• Experience in or understanding of commercial real estate

• Experience building out content and/or growth marketing in past roles