Marketing Manager

About the company:

Ever.green is a climate startup based in Seattle on a mission to accelerate the transition to clean energy by bringing corporate capital to renewable energy projects. We are building a marketplace for investment tax credits that fund renewable energy projects, through which tax credit buyers can make an easy financial return, and we enable companies with sustainability goals to commit to forward contracts for high-impact Renewable Energy Certificates (RECs) that help stand up new renewable energy projects in areas with high grid emissions. Both of these solutions flow capital to clean energy projects that need it, speeding up financing and deployment, and ultimately reducing reliance on fossil fuels.

We’re a small, nimble team made up of energy executives, tech veterans, designers, and software engineers. We’re lucky to be supported by amazing investors and we are excited to be growing our team.

About the role:

As the Marketing Manager, you will be at the epicenter of our efforts to scale and reach new markets. This role is not just about driving numbers, but about crafting a story – sharing our vision with businesses eager to make a sustainable difference. You'll be given the autonomy to innovate, the tools to execute, and the responsibility to guide our brand’s growth trajectory. This is a pivotal role with the potential to shape the future of Ever.green and, by extension, the broader B2B climate tech landscape.

Responsibilities:

• Develop and launch an integrated marketing strategy, across a diverse set of channels/mediums to increase awareness, generate leads, and increase conversion and satisfaction / retention at each stage of the customer journey
• Oversee the creation of content for our blog and other channels, ensuring brand consistency and relevance to our target audience; perform testing to increase effectiveness
• Create materials to enable sales, including internal collateral (i.e., product sheets, competitor comparisons, etc.) and external collateral (i.e. landing pages, blogs, etc.) and onboarding collateral for customers (i.e., education materials, training guides, etc.) 
• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
• Optimize our web presence, ensuring we rank high for relevant keywords and capitalize on paid advertising channels as well as earned media
• Research and maintain a pulse on trends related to the energy transition and tax credits, relevant legislation/policy, and best practices in corporate sustainability
• Develop customer insights & analyze customer feedback through one-on-one interviews, surveys, win/loss interviews to guide product and marketing
• Monitor industry trends and competitive landscape to inform strategic positioning decisions

Requirements:

• Bachelor's degree in marketing, business, or a related field
• 4+ years of experience in product marketing, preferably within the tech or sustainability sectors
• Strong analytical skills and experience using data-driven insights to drive growth
• Proficient in marketing automation tools and platforms
• Solid understanding of SEO, SEM, and paid advertising strategies
• Decisiveness and flexibility in a fast-paced startup environment
• Excellent communication (visual, verbal, written) and leadership skills
• Passionate about sustainability and climate change solutions
• Entrepreneurial; able to take the initiative, manage time and resources, and operate with minimal oversight

Benefits:

• Discretionary Personal Time Off
• Competitive Salary
• Stock Options
• Medical, dental, & vision insurance coverage for you + partially covered for your dependents
• Paid Parental Leave