Growth Marketing Lead

Climatize is a startup that has created a platform for everybody to invest directly in the energy transition. Our platform connects clean energy projects in need of funding with investors to invest in them. We launched our first solar investment offering in May 2023, and we have already raised over $1,000,000 in funding for renewable energy projects.

We are looking to expand our team and are looking for a Marketing Lead to drive product positioning, brand awareness & customer acquisition for our team.

This is an opportunity to build onto our marketing foundation, create content and grow our brand as we embark upon the journey to make climate investing more accessible, transparent & trustworthy.

What we’re looking for:

This is not a management role, you'll need to be passionate about rolling your sleeves up & doing the work. Ideal candidates must have a strong bias toward action with the ability to problem-solve quickly and make decisions based on Climatize business and marketing goals. This candidate will strengthen our brand and grow revenue through building and executing a performance marketing infrastructure and creating and executing digital marketing programs. The candidate should have testing and experimentation experience in order to make data-driven bets to increase site traffic and app downloads. A portfolio of or URLs to your recent projects is a plus.

Responsibilities: 

• Leveraging the Climatize customer and market opportunity, create audience-relevant content that generates brand awareness and builds demand.
• Test Climatize messaging and campaigns through: A/B testing and Google Analytics to identify which digital channels are the most effective for both paid & organic marketing. 
• Grow company's digital presence on such channels as LinkedIn, X, Investment and Climate communities and others. 
• Create and run the marketing operations, data tracking & KPI reporting. Analyze results and make changes to hit marketing goals. 
• Create and execute marketing campaigns including overseeing social media agency content creation. 
• Ensure brand consistency in marketing and social media messages.
• Develop engaging written and digital assets. 
• Share new trends regarding impact of investing, clean energy and sustainable practices.
• Bring new tools and best practices to the team.

Qualifications:

• 5-7 years experience driving strong brand and product growth in B2C, financial services and/or climate experience is a plus. 
• Experience in a growth marketing role.
• Experience partnering with an agency for content creation. 
• A proactive problem-solver, no problem is too big for you, we won't micromanage you. 
• Demonstrable experience with marketing campaigns, we want to see you've been there & done that. 
• Content planning and creation including copywriting, video assets creation. 
• Creative and with attention to details. 
• Start-up experience
• Exceptional written and oral communication skills. 
• Advanced English - spoken and written, Spanish is a plus!

About Climatize

Working with us means joining a team where passion drives environmental stewardship, diversity is embraced, transparency and trust thrive, action is taken fearlessly, ownership is cherished, and big thinking meets purposeful action. Together, we create a better world.

Here's a little bit about our culture:

• We’re Here to Win Championships
• We’re Building a Movement
• We Understand the Stakes
• We Think Big & Dive Deep
• We Achieve More with Less

To see how we live each of these principles, here's a full explanation of each in action.