PR and Content Associate (Hybrid)

3 months ago
Full time role
Hybrid · Sofia, Sofia City Province, BG... more

We are looking for a promising Public Relations (PR) and Content Associate to support the Fastmarkets marketing team with various tasks relating to PR and Marketing. Though you’ll be holding an entry-level position, your work will be instrumental in the development and execution of PR and content plans.

Our ideal candidate will be a creative communications graduate brimming with potential. A fervent interest in marketing and communications combined with skilful writing and research skills are especially important to us. If you are also well-organized, confident and an excellent communicator, we would like to meet you.

As a PR and Content Associate, you will play a significant role in helping tell our brand story. You’ll be helping create a strong connection between Fastmarkets and our customers through building media relationships and producing compelling, action-oriented content to support our marketing initiatives. You will be working alongside the brand and content team to deliver high-quality, brand-compliant content and copy at a brisk pace for multiple distribution channels. But it’s not just about creating content – you’ll also be supporting the brand and content team in their efforts to improve our search engine rankings, boost organic traffic and generate positive media coverage.

Principal Accountabilities

  • Collaborate with the brand and content team to write and edit press releases, articles, blog posts, and other marketing copy and content that drives results and supports commercial goals across multiple channels earned, owned and paid
  • Conduct research to support content and PR campaigns, making sure that customer, competitor and performance insights inform everything you do, from sources including keyword research, competitor analysis and media landscaping
  • Help to enforce and uphold house style and brand guidelines  in all content creation and dissemination activities
  • Assist the senior media engagement manager on other administrative and editorial tasks in support of the delivery of the PR plan, including responding to media queries
  • Collate, analyse, and report on media coverage, making sure the latest coverage is made available in a timely manner to our internal and external audiences
  • Help to increase the reach and impact of our content and media coverage by publishing select pieces to our website and making it available to our community of internal brand advocates
  • Help to update and maintain the marketing team’s presence on the Fastmarkets intranet