Field Marketing Senior Associate – Americas

3 months ago
Full time role
In-person · New York, NY, US... more

Our marketing department cultivates global awareness and understanding of sustainability through expert communication, inspiring all companies to start or accelerate their journey towards continuous improvement in sustainable business practices.

To fuel our global expansion, we are seeking an experienced and energetic marketer to serve as the Field Marketing Senior Associate in the Americas Region.  

This role will assist the Americas Field Marketing Manager to design, adapt, and implement field marketing events and campaigns to increase market awareness, generate demand, accelerate the pipeline and grow sales in the Americas. 

What you will be doing:

Events and Webinars

  • Plan, coordinate and execute field marketing programs to support AMS Sales (Primarily USA, Canada and Brazil.) These include third-party & partner events, webinars with a focus on demand generation. From budget, planning, promotion, on-site event setup and support, through to lead capture, post-event ROI reporting, and feedback/participant surveys.
  • Research/execute third-party conferences and collect information for relevant programs to ideate on adjustments and improvements.
  • Manage supporting logistics for field events & webinars, including printing, promotional items, supporting materials, shipping and receiving.

Project Management

  • Maintain an updated event pipeline, from initial planning to post-event follow-up.
  • Liaise with external suppliers including production teams, event hosts, partners, venues, talent and entertainment.
  • Work closely with sales, alliances, customer success teams, clients, and speakers/content contributors to prepare event approaches and coordinate content.
  • Help keep track of all necessary details, including purchase requests, points of contact, event dates, changes in sponsorship, etc.
  • Manage and track event budget 

Communications 

  • Own communication on field marketing activities under your responsibility, outlining and articulating requirements for success to sales, marketing and other relevant departments
  • Bring innovative and creative ideas to make field events stand out from the competition.
  • Organize and develop internal and external event communication including emails and social posts on Linkedin and X (formerly Twitter).

As a high-growth business, you may contribute to other projects as the need arises, such as:

  • Support execution of Global EcoVadis events and webinar series
  • Support and help execute local digital and ABM campaigns to acquire new customers, expand and retain installed base, generate net new pipeline and accelerate opportunities in the Americas
  • Develop and implement demand-generation programs with our key partners in collaboration with our Alliances Team