Senior Product Marketing Manager

28 days ago
Full time role
Hybrid · Remote... more

The product marketing team at PVcase is freshly forming, brimming with potential and promise. As a Product Marketer, you’ll have a unique opportunity to get your hands dirty and help shape the future of product marketing at PVcase. From understanding our customers to analyzing market trends and differentiating our offerings, your role will be both dynamic and impactful.

Responsibilities


  • Oversee Messaging Framework: Develop and maintain the messaging framework, outlining messaging priorities and communication goals for a product or theme and providing key terms, phrases, or statements to ensure consistent messaging across all content.

  • Collaborate with Teams: Partner closely with sales, product, and cross-functional marketing teams to create impactful customer-facing materials such as pitch decks, one-sheets, case studies, and event collateral. Your work will directly contribute to our sales success and market presence.

  • Sales Training Development: Understand our sales team DNA and work hand-in-hand with the Sales Enablement team to develop and update comprehensive training materials. Equip our sales team with the knowledge and tools they need to excel at every step of the sales cycle.

  • Market and Product Liaison: Serve as the bridge between product and sales teams. Provide valuable market feedback to the product team and share insights on existing and upcoming features with the sales team, ensuring everyone is aligned and informed.

  • Competitive Analysis: Stay ahead of the curve by monitoring industry trends and competitors. Leverage this knowledge to ensure PVcase remains at the forefront of the solar software market. Translate complex market data into actionable insights that guide product enhancements, keeping both product and sales teams aligned and informed on existing and upcoming features. This process ensures all stakeholders are equipped with the knowledge they need to drive success.

  • Content Creation: Develop engaging and informative sales assets, customer stories, videos, and more. Simplify complex technical concepts to resonate with a broader audience, showcasing the unique benefits of our solutions.

  • Customer Insights: Utilize your strong analytical and research skills to identify and prioritize customer segments, personas, and use cases. Incorporate feedback from sales representatives to refine and optimize our marketing strategies.

  • Bachelor’s degree in Marketing, Communications, Market Intelligence, Digital Marketing or Product Development.

  • Product Marketing Experience: 4-6+ years in SaaS product marketing with a strong track record of launching successful products and shaping their positioning and messaging.

  • Fluent or bilingual in English; additional languages (French, Spanish, German, Portuguese, or Italian) are a plus.

  • Proven experience in Sales Enablement by developing and delivering impactful sales tools, training, and presentations.

  • Excellent written and verbal skills, simplifying complex ideas into compelling stories.

  • Strong research skills, prioritizing customer insights, and understanding competitors.

  • Proven narrative creation and content writing skills, with public speaking experience.

  • Strong understanding of ICPs, buyer personas, and customer segmentation.

  • Data-Driven Problem Solver: Use data to drive improvements and uncover opportunities.

  • Experience in growing SaaS startups is highly preferred.

About Us

PVcase focuses on building advanced solar design and site selection solutions while fighting climate change through software. Our state-of-the-art tools, embracing the latest in technology, provide our customers with convenient features that significantly improve project speed, precision, and ROI.


After PVcase’s acquisition of Anderson Optimization in 2023, we jointly stand as a global solar technology company, boasting a diverse and talented workforce of over 250+ professionals who serve customers in more than 70 countries. Following our Series B funding success, which saw us secure $100 million in funding, we are proud to have reached a remarkable total investment sum of over $123 million. This significant financial backing solidifies our leadership and vision in the industry.

Our commitment, however, goes beyond technology. We believe in nurturing the growth and well-being of our employees, recognizing that health and happiness are crucial to the prosperity of our company.

Get Ready To Enjoy

  • Employee Stock Option Plan (ESOP), owning a piece of the solar energy revolution.
  • Flex benefit package, customizing perks to match your unique style.
  • Enjoy unlimited remote work flexibility or join the vibrant offices in Kaunas, Vilnius, and Barcelona.
  • Flexible working hours, harmonizing your personal and professional life.
  • Full training and onboarding program for a seamless start.
  • Exclusive work only with international markets.
  • Considerable & steadily increasing salary, recognizing and rewarding your dedication.
  • Frequent in-office and after-hours activities with team members.
  • Participation in international training programs.
  • Internal transparency with company results and salary system, promoting a culture of trust and collaboration.
  • Additional paid vacation days, including birthdays, volunteering, and other occasions.


Salary Ranges: The starting salary is 59,000 Euros/yearly gross, and the final offer will depend on experience, competencies, and expectations.


Join our team with the option for unlimited remote work while we focus on building our presence in Vilnius, Kaunas, Berlin, Madrid, Barcelona, and London. We're excited to welcome candidates from these cities to join our dynamic team!

Immigration-related employment benefits, such as visa sponsorship, are not available for this position.