Head of Marketing

Responsibilities

• Your mission: Introduce new users to the magic of Amber (our Conversion marketing team is then responsible for converting those users to customers).
• People Management: A strong people manager with the ability to lead and develop a large, diverse team of marketers. Current team size is 7 people.
• Strategy: Drive the strategy to achieve this mission, aligning to startup stages and journey. Includes:
• > core foundations: brand strategy, product marketing, PR & social
• > all current BAU ‘traffic’ programs: performance marketing, partnerships, word-of-mouth
• > right-sized future growth bets in prospecting: above-the-line, brand campaigns
• > balance the investment across the above and own respective outcomes
• Creative: Lead our plan and model for the creative function, balancing internal and external resourcing for maximum efficiency. Support cross functional needs in copy, content, video
• Team leadership: Participate as an active voice in the Marketing leadership group and wider business
• Cross functional leadership: Own large cross functional initiatives such as new product launches. Work closely with the product and operations teams to ensure the brand promise is consistent with the user experience
• Measurement: Collaborate with the analytics team to measure brand marketing impact, tying brand work to commercial outcomes
• Products: Know the Amber products and audiences deeply in order to make campaigns and programs that resonate. Spans retail, solar, battery, EV, and energy devices

Key requirements

• You have 8+ years experience working in high-performing marketing teams
• You are energised by the challenge of rapidly scaling a high growth business
• You have experience building a successful consumer brand. You understand the difference between startups / challenger brands and big brands and how to go on the journey
• You enjoy people managing and have experience leading stellar marketers and creatives
• You are comfortable across both strategy and execution, owning budgets and outcomes
• You can build plans for large-scale activations and smaller pilots and tests
• You’re equally comfortable leading internal and external teams
• You’re a clear decision maker and communicator with the ability to explain, argue, and convince a wide cross-section of stakeholders about your ideas
• You are a great storyteller with an understanding of the importance of our model in a simple, compelling way


Nice to haves:
• You’re passionate about technology, energy and/or the environment.

Benefits

• We’re committed to building a diverse and inclusive workplace and a great culture of people who love coming to work to build a better world.
• You’d be a part of a rapidly growing team of over 100 with expertise across energy, technology, marketing, and operations.
• Be part of a growing technology start-up that will shape the future of renewable energy in AU
• Flexible working hours with provision for regular work from home arrangements and a central hub in Melbourne CBD
• We offset 100% of your carbon footprint for as long as you work with us (via Nul)
• Equitable gender-neutral parental leave policies
• An external Employee Assistance Plan (EAP) for mental health support
• Competitive salary and shares in Amber
• Annual Learning & Development budget to support your personal growth.


This is a 12mo fixed term role with a view to become permanent full time to be based ideally from Melbourne, but we are also open to considering the right candidate anywhere within Australia.


We are also open to you working 4 days a week, if that's what you are looking for. We do have an office in the Melbourne CBD, where we work flexibly between the office and home. For those based in Sydney, catch up in a co-working space every now and then, and rest of the locations in Australia work from home. We expect to remain Melbourne based but maintain flexibility between the office and WFH.


🌈 If this kind of work gets you excited, we'd love to hear from you!


Even if you don’t meet 100% of the requirements listed above, we still encourage you to apply. We're open to all backgrounds and encourage people from underrepresented groups to apply. We never discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.