Analyst Go-To-Market (GTM), Energy/renewables (Remote in Vermont or Greater Boston or Ontario)

ABOUT POWER FACTORS

Power Factors develops software that accelerates the global energy transition by empowering all renewable energy stakeholders to collaborate, automate critical workflows, and make the best decisions. Power Factors fights climate change with code. 

Power Factors has incorporated its four flagship solutions Drive, Greenbyte, BluePoint, and Unity to build an integrated suite of open and smart apps. These apps are purpose-built for asset management, field service optimization, and performance optimization. Leveraging domain expertise and machine learning-based advanced analytics within these apps, customers can maximize the value of their renewable assets to stay competitive.

Power Factors’ renewable energy software platform is one of the most extensive and widely deployed solutions in the market with nearly 280 GW of wind, solar, hydro, and energy storage assets managed worldwide.

Learn more at powerfactors.com.

ABOUT THE ROLE 

We are seeking a highly motivated and analytically minded individual to join our dynamic marketing team as a Marketing Analyst. This role is pivotal in supporting Marketing and collaborating with cross-functional teams to gather market and competitive intelligence to guide strategic GTM decisions. This role also facilitates seamless communication between marketing, sales, product, and customer success teams, and contributes to the development of key performance indicators (KPIs) for strategic initiatives. 

WHAT YOU WILL BE DOING

Market Intelligence: 

• Partner with strategic team members to conduct thorough research and analysis of market dynamics, customer behavior, and industry developments to provide insights for strategic decision-making. 

• Monitor and report on market dynamics, sizing & segmentation, identifying opportunities and threats as critical intelligence to guide business growth. 

• Assist in developing targeted marketing strategies for specific customer segments.  

Competitive Intelligence:

• Gather intelligence on competitors' strategies, product positioning, and marketing tactics to inform our competitive advantage. 

• Work cross-functionally to develop effective battle cards and competitive positioning materials, partnering with product marketing and enablement to operationalize the insights. 

Customer Insights:

• Leverage data to understand customer needs, preferences, and trends. 

• Work with sales and CS to develop and institute a win/loss review program to help guide GTM decisions. 

• Create customer profiles (segment/persona) to inform marketing strategies. 

Cross-Functional Collaboration:

• Collaborate with product marketing and product teams to understand product roadmaps, features, and enhancements, ensuring alignment with market demands. 

• Partner with marketing, sales, and customer success teams to facilitate communication and ensure a unified approach to market positioning and customer engagement. 

• Contribute to the development of marketing strategies based on data-driven insights and market research. 

• Action market & competitive intelligence through recommendations to Demand Gen & Prod Marketing. 

GTM Performance:

• Evaluate the effectiveness of marketing campaigns and initiatives, tracking KPIs and ROI for various activities. 

• Analyze sales data, website performance and social media metrics. 

• Aggregate data into integrated dashboards to help visualize marketing performance. 

• Work cross-functionally to identify and quantify KPIs to support value-creation efforts (messaging, selling, and realization). 

• Work with Product Marketing and Customer Success to build customer champions, serving as a liaison to better understand the VOC (voice of the customer). 

• Leverage the inputs above to make strategic recommendations to improve performance. 

Communication and Presentation:

• Clearly communicate complex data findings and insights to stakeholders. 

• Present actionable recommendations to support marketing strategy development and opportunities for strengthening revenue growth. 

WHAT YOU WILL NEED TO BE SUCCESSFUL

We believe you enjoy working in a purpose-driven organization and that you thrive in an environment where you need to find creative solutions to challenging problems in a fast-changing context. This also means that you are effective at managing multiple tasks of varying complexities, work well under pressure, and are driven by continuous learning and growth. Specifically, we are looking for someone with the following toolbox: 

• Degree in Marketing, Business, or related field.  

• 3+ years of experience in marketing analysis, strategy, competitive intelligence, or a related role. 
• Experience in energy or renewables vertical is required.

• Strong analytical skills with proficiency in data analysis tools and techniques. 

• Excellent communication and collaboration skills to work effectively with cross-functional teams. 

• Strategic thinking and ability to translate data into actionable insights – ability to bring the data story to life in a compelling way. 

• High attention to detail and ability to manage multiple projects simultaneously. 

• Familiarity with the energy industry is preferred. 

LIFE @ POWER FACTORS

We are an agile software development company – big enough to make an impact, but small enough to move quickly and execute in a growing industry, taking advantage of rapidly evolving technologies. We are a collective of bold and ingenious talents driven by results. Our team is made up of hard-working, fun-loving people who are passionate about making the world a better place. We seek fierce and humble people to help us achieve our ambitious plan.

WHY JOIN US

• A humble cause with a clear purpose – you will help us fight climate change with every day at work. We aim to be environmentally conscious in all aspects of our operations.
• Work with passionate experts and top-talents in your field – we are proud of our highly skilled crowd and the savviness each of us brings to the team.
• Friendly and uplifting atmosphere – we believe kindness and respectfulness is core for our culture. A friendly smile or a helping hand is never far away.
• Flexible hours and workplace – it is the result that counts, not when or where. Our hybrid/remote work setup allows everyone to set themselves up for success and create a more sustainable work-life balance.
• All the benefits you expect (and more) – besides the basic benefits (adopted to local needs and norms), you will enjoy perks such as 8h of paid volunteering per year and participation in our Corporate Bonus Program (to name a few).

WE ARE AN EQUAL OPPORTUNITY EMPLOYER

Power Factors is an Equal Opportunity Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.