Product Marketing Lead

5 months ago
Full time role
Hybrid · San Francisco, CA, US... more

About Patch

A livable future depends on climate solutions — and those solutions need funding to scale. There is a financial mechanism powerful enough to help drive climate solutions to gigatonne-scale and beyond: carbon credits.

Patch combines technology and carbon markets expertise to help companies build and execute their carbon credit strategies. Our platform supports buyers with defining or refining their approach to the voluntary carbon market, and executing on their goals with high-integrity projects. We have helped hundreds of companies meet their sustainability goals while accelerating climate solutions.

About Position

Product Marketers at Patch play a pivotal role in shaping how Patch shows up in the market. We move fluidly between the 30,000-foot strategy to the micro-details of execution to ensure our product, marketing, and sales motions are aligned and optimized for customer needs. We’re looking for a Product Marketing Lead who will design and drive execution on go-to-market strategies for new products and services, while empowering our growing Go to Market Team to scale climate impact in a rapidly evolving market. This Product Marketing Lead will join a small team of experienced product marketers working cross-functionally with Marketing, Product, GTM, and Policy to move our business forward.

What You’ll Do:

  • Create go-to-market strategies for Patch products, services, and customer segments, and work cross-functionally to bring them to life.

  • Design and execute best-in-class sales enablement, ensuring that the Go to Market team is fully equipped with clear messaging, proven playbooks, and high-quality collateral.

  • Develop positioning and messaging informed by market insights, customer research, and climate + product understanding

  • Deeply understand and develop detailed profiles of our ideal customers, in order to inform product, marketing, and sales efforts.

  • Identify and help shape powerful customer stories that bring our offerings to life and inspire more companies to take climate action.

  • Collaborate closely with seasoned climate and tech industry professionals across the Marketing, Product, Policy, and Go to Market teams.

Who You Are:

  • A seasoned professional. You are an experienced Product Marketer (5+ years in product marketing and/or sales enablement roles). You have experience driving impactful product launches, campaigns, enablement programs, and strategy development at a high growth B2B Marketplace or SaaS company.

  • A sales team whisperer. You know what works when it comes to distilling key messages and tools for a busy sales team, and creating feedback loops that ensure marketing content reflects market realities.

  • A natural storyteller. You are an expert at synthesizing vast amounts of information into the most important points, and transforming it into an actionable narrative.

  • A relentless builder. You are persistent, scrappy and resourceful. You have a high adversity quotient and are a lifelong learner.

  • An active listener. You excel at understanding and empathizing with customer challenges, and developing compelling value propositions for diverse audiences.

  • An eternal optimist. You are passionate about climate and believe you can impact change.

  • You are willing and able to work from the Hayes Valley office in San Francisco, California 1-2 days a week.

Why Patch:

  • Work with the most talented team in climate tech

  • Competitive compensation and meaningful equity

  • Monthly wellness stipend for mental and physical health

  • Time-off as-needed vacation policy

  • Generous parental leave policy


Commitment to Diversity: Patch is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant, candidate, or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, medical condition, marital/domestic partner status, military or veteran status, genetic information or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.