Product Manager - Marketing

About 75F

75F is a global leader in IoT-based Building Automation & Energy Efficiency solutions for commercial buildings. We are headquartered in the US, with offices across India, Singapore, and the Middle East. Our investors, led by Bill Gates’s breakthrough energy ventures, include some of the most prominent names in climate and technology. As a result of our dedicated efforts towards climate action, 75F has earned recognition, securing a spot on the global cleantech 100 list for the second consecutive year in 2022.

In 2016, 75F ventured into India, and in 2019, we entered the Singapore market. We have made significant inroads, emerging as a prominent player in the APAC region, and secured pivotal clients like Flipkart, Mercedes Benz, WeWork, and Adobe. Our Strategic Partnerships with Tata Power and Singapore Power have spread the message of energy efficiency, climate tech & better automation through IoT, ML, AI, wireless technology & the power of the Cloud. Through these partnerships, the company has earned the trust of several customers of repute such as Hiranandani Hospital, Dmall, Spar and Fern Meluha in India and Singapore Institute of Technology, Labrador Real Estate, Instant Group, DBS Bank, Amex in Singapore.

Our cutting-edge technology and exceptional results have garnered numerous awards, including recognition from entities like Clean Energy Trust, Bloomberg NEF, Cleantech 100, Realty+ Prop-Tech Brand of the Year 2022-2023 & 2024, ESG Award Customer Excellence 2023, Frost & Sullivan APAC Smart Energy Management Technology Leadership Award 2021, CMO Asia 2022 Most Preferred Brand in Real Estate: HVAC and National Energy Efficiency Innovation Award by Ministry of Power 2023.

We are looking for passionate individuals who are committed not just to personal growth but are passionate about solving some of the world’s toughest challenges. Opportunities exist for working across the various locations and across functions that the Company is present in. Continuing education is valued. We prize extreme ownership and tenacity above all other things. Finally, we believe we can’t build a new future for the planet without first building a diverse and inclusive team so we hire the best candidates we can based on an evaluation of their potential, not just their experience.

Role: Marketing Product Manager

Work Location: Bengaluru

Experience – 6-12 years

Responsibilities

• Lead product marketing content development
• Outline product marketing deployment timelines
• Educate other departments on current product messaging
• Manage team’s product marketing campaigns
• Craft  product storytelling vision and voice
• Improve 75F product marketing content output
• Shape product marketing campaigns that target prospective customers
• Align all product marketing copy with 75F’s brand ideals
• Build relationships with external vendors and key stakeholders
• Set product marketing budgets and track spend, always with an eye for ROI
• Convert prospects into paying customers through consistent communications.
• Possess a deep and unmatched understanding of our products and technology, conveying the value we deliver in a customer’s own language.
• Champion the voice of customer into the business—not just technical drivers, but emotional ones as well – validating and prioritizing key insights from purchase to use across Sales, Engineering and Marketing teams, and working to get closer to customers with participation in sales calls, attendance at tradeshows, and engagement via our customer success and support teams.
• Facilitate sales enablement, including generation of technical sales collateral and product marketing materials, whitepapers and thought leadership pieces, and user-friendly guides to real-world integration and use.
• Execute win-loss analysis to improve pricing, messaging, value propositions, and the sales process, developing positioning based on customer and competitive insights and managing competitive audits of pricing and positioning of key players

Required Knowledge/Skills, Education, and Experience

• 3+ years of Significant product marketing and development experience
• Experience as a Product Manager or Application Engineer (desired)
• HVAC Controls Experience
• Technically BMS Domain proficient, with persuasive and technical domain and cloud expertise.
• Firm grasp of ways to develop strategic product marketing campaigns
• High degree of empathy for others’ perspectives and circumstances
• Sharp negotiation tactics
• Strong understanding of all aspects of product marketing across the product lifecycle: Market research and segmentation, targeting and customer insights, positioning and messaging, product management and content strategy, customer success, business intelligence, and sales enablement and support.
• A highly analytical and data-based approach to customer needs, product adoption and sales processes.
• Bachelor's Degree or higher in a relevant field
• Proficiency with product design techniques based on hands-on experience
• Strong communication and collaboration skills in a global setup.
• Passionate and self-motivated to learn and keen to improve and develop skills to stay current with technology constantly.
• Ability to learn and act in a fast-based dynamic environment with high energy and motivation.

Benefits:

• American MNC culture
• Attractive Compensation & Benefits structure.
• Possibility of being placed in different regions where the Company has a direct presence (Singapore, India, Dubai, USA)
• Engagement & Recreation, Continuing Education budget.
• Being a part of one of the world’s leading Climate Tech companies & working with a team of 200 passionate disruptors.

Diversity & Inclusion

Our dedication to diversity and inclusion starts with our values. We lead with integrity and purpose, focusing on the future and aligning with our customers’ vision for success. Our High-Performance Culture ensures that we have the best talent, that is highly engaged and eager to innovate.

75F Culture Canvas :