Director, Demand Generation

Job Title: Director, Demand Generation

Department: Marketing

Reporting to: CMO

Location: Leeuwarden (hybrid)

We are Datamaran: a fast-paced, energetic and high-growth technology company.

Datamaran is the only software analytics platform in the world that identifies and monitors external risks, including ESG. Trusted by blue-chip companies and top tier partners, it brings a data-driven business process for external risk and materiality analysis. In house - at any time. At Datamaran our mission is to positively impact the world by helping corporations to have a robust sustainability strategy with our SaaS platform. Literally, the software helps our clients to make the world a better place with ESG strategy decision-making! Now, we need you to help to accelerate this transformation.

We recognise that people of different backgrounds widen our perspective, so we’re committed to diversity, equality and inclusion in everything we do. Datamaran is proud to be an equal opportunity employer as such all applications received will be considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

Our eclectic team of talented individuals represent over 25 nationalities, with 50% of our leaders being female. Datamaran is a fully digital and distributed company, already with over 100 members of staff working across the globe, with offices in London, Valencia, New York and now Leeuwarden in the Netherlands.

Such a mix makes Datamaran a unique, collaborative and ambitious workplace.

Position Overview:

As the Director of Demand Generation, you will be responsible for developing and executing comprehensive demand generation strategies that drive qualified leads and revenue growth. You will lead a high-performing team, collaborate with sales and marketing, and leverage data-driven insights to optimize campaign performance and achieve our ambitious growth targets.

Key Responsibilities:

• Strategic Planning: Develop and implement a holistic demand generation strategy that aligns with company objectives and revenue goals. Define key metrics and KPIs to measure and drive success
• Campaign Management: Oversee the planning, execution, and optimization of multi-channel demand generation campaigns, including email marketing, content marketing, paid media, SEO, SEA, and webinars
• Team Leadership: Build, lead, mentor, and expand the demand generation team. Foster a culture of innovation and collaboration, setting clear goals and expectations for team performance
• Data-Driven Decision Making: Analyze performance data and market trends to continuously refine strategies and tactics. Implement best practices for A/B testing, lead scoring, and conversion optimization
• Sales Collaboration: Work closely with the sales team to ensure alignment between marketing and sales efforts. Develop strategies to improve lead quality and accelerate the sales pipeline
• Content Strategy: Partner with the Brand & Comms team to create compelling content that resonates with target audiences and drives engagement and lead generation
• Budget Management: Develop and manage the demand generation budget, ensuring efficient allocation of resources and maximizing ROI
• Technology & Tools: Leverage marketing automation platforms, CRM systems, and other tools to streamline processes, enhance campaign effectiveness, and track performance
• Market Research: Stay abreast of industry trends, competitive landscape, and emerging technologies to inform strategy and maintain a competitive edge
• Budget Management - developing a comprehensive plan in regards to budget and ROI

Requirements

• Experience: Minimum of 8-10 years of experience in demand generation, marketing, or related roles within a B2B SaaS environment, with at least 3-5 years in a leadership position

• Skills: Proven track record of developing and executing successful demand generation strategies. Strong analytical skills with the ability to interpret data and drive actionable insights
• Leadership: Demonstrated experience in leading and mentoring teams, with a focus on achieving results and fostering a collaborative work environment
• Technical Proficiency: Expertise in marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics tools
• Communication: Excellent verbal and written communication skills, with the ability to present complex ideas clearly and effectively to various stakeholders
• Education: Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree preferred

Datamaran operates on a hybrid basis from our 4 hubs. Our Marketing team will grow from our developing office in Leeuwarden where we will require the new Marketing Director to attend and collaborate in-person at least 2 to 4 times per month, allowing for a commute from the Amsterdam area for example

Benefits

Some of Datamaran's Benefits available to our Netherlands-based Datamaraneers:

• Competitive Salary Package
• Flexible working hours to accommodate your family and personal needs
• 25 days of a paid vacation days + public holidays (pro-rata)
• Learning and professional development programs
• Pension plan (non-contributory)
• Healthcare contribution
• Gym programme
• Best IT equipment and software to support your work including Macbook
• Equal opportunity employer
  
• New benefits continue to be introduced as the Netherlands team grows

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Our Values:

Performance-driven

We have different backgrounds; we are from all around the world, and we have diverse expertise. What unites us is our focus on performing at our best, continuously learning and thriving as we face new challenges.

Collaborative

We are a close-knit team who support one another with the bigger vision in mind. We think two heads are better than one, and we consult with and support our colleagues to find the best solutions for our clients.

Committed

We are an ambitious company with a mission to put sustainability risk on the radar of every business – and we are passionate about using the latest technology and our creativity to achieve that.

Agile

Change is a constant, and we are ready to bend and flex to adapt to the external environment and jump on opportunities. Our vision is clear, but the path to get there may change; we are excited about every twist and turn.

*A kind note to recruiters: thank you for your potential interest but we are currently not looking to work with any external staffing agencies*