Demand Generation Manager (f/m/x)
At LiveEO, we combine Space Technology with AI to solve problems here on Earth. Our satellite-based monitoring solutions help Infrastructure operators and industrial companies to make their operations more ecological, safer, and more efficient.
LiveEO is applying the latest developments in artificial intelligence to analyse satellite data and is bringing the insights of earth observation data to customers in the enterprise sector. LiveEO’s ambitious goal is to monitor 1 billion assets across the globe with its unique SaaS solution until 2030. Our team is as global as the satellite data we process and the customers we serve. Together, we are building something big.
The Demand Generation Manager will be responsible for developing, executing, and optimizing multi-channel marketing programs to drive top-of-funnel leads and nurture prospects throughout the funnel. You will analyze data, track performance against objectives, and continuously improve campaigns. The role will involve collaboration with cross-functional teams, such as content creators and product marketing, to achieve business goals. Your challenge
Campaign Strategy & Execution: Develop and implement data-driven marketing strategies, including ad campaigns across platforms (especially LinkedIn), SEO/SEM efforts, and nurture programs to drive pipeline growth and meet revenue goals.
Data Analysis, Reporting & Budget Management: Analyze performance metrics for campaigns, generate reports for stakeholders, and manage marketing budgets to ensure the highest ROI while adhering to financial targets.
Cross-Functional Collaboration & Continuous Optimization: Coordinate with content creators and other teams to map customer journeys, conduct A/B testing, and stay up-to-date with industry trends to enhance campaign performance.
Event and Webinar Management: Own the development and successful execution of targeted marketing programs, such as events, webinars, and direct mail, that drive lead generation and brand awareness.
ABM Strategy: Assist the Head of Marketing in developing and executing an Account-Based Marketing (ABM) strategy to target specific accounts and personas effectively.
Funnel Management: Work closely with Sales and Operations teams to drive Marketing Qualified Leads (MQLs) and nurture leads through the marketing-sales funnel.
Experience: 5-7 years of B2B demand generation experience, preferably in SaaS or technology sectors.
Campaign Development: Proven ability to design, execute, and optimize multi-channel campaigns that drive pipeline growth.
Analytical & Data-Driven: Deep knowledge of measurement and analytics, with the ability to make data-backed decisions. Experience in using data to create actionable insights and plans.
Technical Skills: Fluent in marketing automation tools (preferably HubSpot) and CRM systems, with experience developing campaigns, lead scoring, and building landing pages.
Project Management: Ability to manage multiple projects concurrently, with strong prioritization skills to meet business needs and deadlines.
Communication: Excellent written and verbal communication skills for both internal and external audiences.
Collaboration & Problem Solving: Strong cross-functional team collaboration skills, with a track record of addressing challenges faced by various stakeholders.
- The opportunity to create a product that can improve business processes and lives across the globe
- Flexible working hours and hybrid work model - we trust our employees to get their work done while maintaining a healthy work-life balance
- We empower employees to drive their own career development, take initiative and have the freedom to be creative and bold
- Not an overtime culture - we take care that overtime is done only as a necessity and always offset with time off and rest
- Variety of team building opportunities - from jogging groups, team sports, bouldering and picnics
- A collaborative and learning environment - frequent internal workshops, knowledge sharing sessions, journal clubs and hackathons
- Potential to participate in the employee stock option program
- Office located in the center of Berlin Kreuzberg
- BVG subsidy