Sr Marketing Associate, Community Outreach

ABOUT THE COALITION

The Building Decarbonization Coalition (BDC) aligns critical stakeholders on a path to transform the nation’s buildings through clean energy, using policy, research, market development and public engagement. The BDC and its members are charting the course to eliminate fossil fuels in buildings to improve people’s health, cut climate and air pollution, prioritize high-road jobs, and ensure that our communities are more resilient to the impacts of climate change. 

The need to electrify the United States (U.S.) building stock and phase out fossil fuels has gone from a niche technical concern to the most debated climate issue in the U.S. The BDC is proud to have been a leader in this conversation by organizing, speaking for, and empowering a broad group of stakeholders who are united behind the common goal of eliminating fossil fuels from buildings. 

We work to educate and inspire the people who live in buildings. We do this with our Switch Is On brand, which also provides tools to make switching to an all-electric lifestyle a bit more streamlined. BDC’s “Switch is On” campaign promotes all-electric lifestyles and helps educate and inspire consumers to switch out their gas appliances for efficient, electric alternatives. The campaign uses a variety of marketing approaches to reach consumers, including but not limited to, paid media, earned media, grassroots/community marketing, social media, and translated marketing and educational materials. 

POSITION DESCRIPTION & KEY PRIORITIES

The Sr. Marketing Associate, Community Outreach will report to the Director of Marketing, CXM, and collaborate with BDC teams such as California State, Policy Acceleration, Partnerships, Digital Products, Finance, and Brand.   

The Sr. Marketing Associate, Community Outreach will work in collaboration with the Sr. Associate, Community Organizer to support all aspects of field operations, outreach events, and community engagement. This role will be instrumental in engaging neighborhoods within PG&E’s service territory, implementing pilot programs, and building momentum toward neighborhood-scale electrification. The Sr. Marketing Associate will focus on project management, creative materials development, implement digital communications, and ensure successful coordination of community-facing efforts.

In addition, this role will support the Switch is On growth marketing strategies and will coordinate with the Sr. Marketing Manager and Director of Marketing, Consumer Experience and Marketing to create compelling pitch decks, detailed implementation project plans, and other tasks as assigned. 

ESSENTIAL FUNCTIONS

Marketing & Outreach Execution

• Develop, implement, and localize marketing plans and materials, advertising, and messages. Tailor messaging to reflect community needs and priorities, ensuring inclusiveness and cultural relevance in all outreach efforts.
• Create, track and iterate content for multiple channels, including social media posts, blog articles, email campaigns, videos, press releases, and event collateral. 
• Promote and support community events, workshops, and webinars to improve favorability, build awareness to aid in the switch for to all-electric homes. 
• Track and report key metrics to measure the impact of outreach and marketing initiatives.
• Provide insights and recommendations for optimization based on feedback loops and performance data.

Community Engagement

• Coordinate marketing and outreach needs with local stakeholders, utilities, community groups, and nonprofit organizations and manage and synthesize feedback about marketing outreach. 
• Attend in-person and virtual community events, supporting the community organizer with neighborhood pilots. 

Project Management & Collaboration

• Manage outreach timelines and workback schedules, using tools like Asana to ensure deliverables are on time and within scope.

• Develop and manage detailed marketing project plans that outline objectives, timelines, deliverables, and resource needs.
• Create pitch decks to communicate ideas, campaign proposals, and marketing strategies to internal teams and external partners.
• Develop creative briefs that provide clear direction to design, content, and external vendors.
• Contribute to the preparation of reports and presentations for internal teams and external stakeholders.
• Draft scope of work (SOW) documents for marketing campaigns and collaborations, ensuring alignment with organizational goals and expectations.
• Support the creation of contracts for vendors, contractors, and partners, working closely with internal and external partners to ensure compliance and clarity.

QUALIFICATIONS & CHARACTERISTICS

• 4+ years experience in marketing, program management, digital organizing, or grassroots campaigns, ideally within nonprofit, government, or mission-driven organizations.
• Demonstrated success working with CBOs, local governments, utility companies, and advocacy organizations to build strategic partnerships.
• Skilled in leading and executing complex project roadmaps with defined timelines, deliverables, and resources to ensure smooth, on-time delivery.
• Experienced in cross-functional collaboration, coordinating with internal teams and external partners to align goals and maintain seamless communication.
• Expertise in crafting creative briefs, scopes of work, and contracts for marketing campaigns and partnerships.
• Highly-capable developing content strategies across multiple platforms, including social media, blogs, emails, how-to guides, videos, web pages, press releases, and digital ads.
• Empathetic and culturally aware, with a talent for engaging and mobilizing diverse communities.
• Exceptional written and verbal communication skills, with the ability to convey complex ideas clearly to various audiences.
• Deep passion for sustainability, clean energy, climate solutions, decarbonization, and the electrification of built environments.
• Proficiency with tools such as HubSpot, Asana, Canva, WordPress, Zoom, Slack, Google Slides, Google Docs, and Google Analytics.

WORK ENVIRONMENT, SCHEDULE & TRAVEL

This position will work remotely from their home and must be based in the San Francisco Bay Area. Some travel will be required, respective of Covid-related health and safety guidelines.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities to perform the essential functions. This is a full-time salaried position with comprehensive benefits. Typical work hours are Monday through Friday, 9:00 AM to 5:00 PM.  

COMMITMENT TO EQUAL EMPLOYMENT

The BDC values diversity in all its forms and is committed to an inclusive and transparent recruitment process. We recruit and hire without regard to race, color, national origin, ancestry, sex, gender, sexual orientation, sexual identity, age, religion, creed, disability (actual or perceived), medical condition including genetic characteristics, marital status, domestic partnership status, citizenship, military service, height, weight, HIV/AIDS status, or any other characteristic protected by state or federal law or local ordinance. BIPOC and people of diverse backgrounds are strongly encouraged to apply. 

COMPENSATION AND BENEFITS 

The salary range for this position is $80,000 - $100,000 commensurate with experience, plus a competitive benefits package including paid health insurance coverage, retirement benefits with company matching, unlimited flexible paid leave, 12 paid holidays, access to professional development resources, and much more.

DISCLAIMER

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.