VP, Growth Marketing

The Vice President of Growth Marketing will be responsible for driving growth for the company in partnership with Sales. They will be leading a team of channel marketers including online and offline channels,  web marketers, and partner marketing, to drive customer acquisition across all offerings globally. This is a unique opportunity to make a significant impact at a high-growth global company. 

This executive will be a key member of the marketing leadership team and will be a key contributor to the overall company strategy.

Job Responsibilities 

• Deliver on new revenue goals globally and by region in close conjunction with  regional marketing, sales, and Rev Ops. Deliver performance marketing plans globally and by regions and run regional campaigns in partnership with regional marketing 
• Work with sales and regions to forecast quarterly and annual acquisition goals and budgets for the organization, ensuring YoY growth. Manage and report on progress to the leadership on an ongoing basis 
• Develop, implement and determine business impact including marketing funnel forecasting, multi-channel attribution models, analytics and dashboarding. 
• Manage a growing advertising budget and deliver to new user growth while maintaining CAC goals 
• Own  the website strategy and KPIs . Redesign the website including platform and architecture  to increase site conversion and deliver brand goals
• Launch and oversee marketing campaigns using paid, and owned acquisition channels—online and offline to grow new users. Optimize our existing channels, so that we're maximizing the efficiency of our channels 
• Build dashboards and analyze campaigns. Work with central measurement team as needed
• Conduct A/B and incrementality tests to add new channels and grow existing ones 
• Work with IT as needed to select and oversee implementation of marketing technology (martech) stack to achieve goals.
• Hire, lead, and develop a growing team of performance marketing channel experts,  and web marketers to continue to grow our customer base and revenue