Regional Marketing Expert - APJ

4 days ago
Full time role
In-person · Tokyo, JP... more

Our Marketing department cultivates global awareness and sustainability understanding through expert communication, inspiring all companies to start or accelerate their journey towards continuous improvement in sustainable business practices.

To fuel our global expansion, we are seeking an experienced and energetic marketer to serve as the Regional Marketing Expert based in Tokyo for the APJ region.  

The role will be responsible for driving regional numbers in APJ through an integrated regional marketing plan leveraging local and central resources.  The role will combine event marketing -- which will include planning both internal and external conferences, webinars, intimacy events, etc. -- as well as developing regional and sector-led campaigns. 

What you will be doing:

  • Build and implement regional marketing strategy for APJ leveraging all marketing channels to drive customer acquisition and pipeline growth
  • Align and collaborate with our GTM/Sales leaders and central marketing teams to develop regional priorities and multi-channel marketing programmes in line with our pipeline revenue needs
  • Monitor and report on performance of regional marketing programs with sales. Adjust plan and recommend innovative and creative marketing approaches for revenue growth
  • Be an expert on the regional market, customer and external environment including regulation, competition and trends to adapt regional marketing strategies and identify new opportunities - with a strong focus on Japan
  • Plan & execute marketing programmes & events (trade shows, conferences, industry meetings, roundtables, etc.) for APJ
  • Manage regional marketing budgets, ensuring efficient allocation of resources and return on investment
  • Be the voice of the customer and region to provide guidance of product roadmap, messaging and positioning with solutions marketing
  • Develop excellent relationships with key stakeholders, including regional Sales leadership, partners, and customers
  • Maintain relationships with external customers, partners, agencies, and contractors to deliver a full brand experience

The role will be responsible for driving regional numbers through an integrated regional marketing plan leveraging local and central resources. 

 As a high-growth business, you may contribute to other projects as the need arises.