Marketing Writer, Senior Associate

ABOUT THE COALITION

The Building Decarbonization Coalition (BDC) aligns critical stakeholders on a path to transform the nation’s buildings through clean energy, using policy, research, market development and public engagement. The BDC and its members are charting the course to eliminate fossil fuels in buildings to improve people’s health, cut climate and air pollution, prioritize high-road jobs, and ensure that our communities are more resilient to the impacts of climate change. 

The need to electrify the United States building stock and phase out fossil fuels has gone from a niche technical concern to the most debated climate issue in the U.S. The BDC is proud to have been a leader in this conversation by organizing, speaking for, and empowering a broad group of stakeholders who are united behind the common goal of eliminating fossil fuels from buildings. 

We focus on educating and inspiring consumers and contractors as our primary audiences, while also engaging key supporting groups such as manufacturers, retailers, distributors, builders, realtors, trade associations, and local, state, and federal agencies. 

Through The Switch Is On and our innovative marketing services, we offer tools, resources, and campaigns designed to simplify the transition to an all-electric lifestyle, making it more accessible and streamlined for everyone involved. The Switch is On promotes all-electric lifestyles and helps educate and inspire consumers to switch out their gas appliances for efficient, electric alternatives. The brand uses a variety of marketing approaches to reach consumers and contractors, including owned content, paid media, earned media, social media, grassroots/community marketing, and translated marketing and educational materials.

POSITION DESCRIPTION & KEY PRIORITIES

The Switch Is On is looking for a creative storyteller with a passion for clean energy and the ability to turn ideas into impactful content. As our Marketing Writer, we’ll ask you to create compelling digital marketing content that educates, inspires, and engages our audiences. In this role, you’ll transform complex information into relatable, actionable stories, while also contributing to user experience (UX) content, optimizing for SEO, and assisting in recruiting contractors for our directory. The ideal candidate is a skilled storyteller with a strong ability to craft compelling and engaging content for multiple channels, including social posts, e-newsletters, email nurture campaigns, product and sales materials, website content, landing pages, paid ads, digital marketing material, and more. The Marketing Writer plays a key role in driving audience engagement, optimizing content performance, repurposing materials from our asset library and partners, and ensuring the consistent delivery of high-quality content that aligns with our brand and business objectives. This position reports to the Senior Marketing Manager of the Product Marketing vertical within the Customer Experience and Marketing (CXM) department. 

RESPONSIBILITIES

Content Creation:

• Write and edit engaging e-newsletters, email nurture campaigns, social posts, and product promotional materials.
• Develop sales collateral, website content, landing pages, and digital marketing content that aligns with marketing goals.
• Produce blogs, video scripts, storytelling pieces, and other audience-focused materials to enhance brand presence.
• Assist in editorial calendar creation, fulfillment, and management. 
• Leverage existing content from partners and the asset library to create fresh, relevant materials.
• Translate and transcreate print and digital content.

Contractor Recruitment and Program Marketing:

• Craft recruitment materials to attract contractors to the Contractor Finder network and support ongoing engagement with emails, newsletters, and other communications.
• Collaborate with internal teams to develop training and onboarding materials for new recruits.

User Experience (UX) Content:

• Develop clear, concise, and user-friendly content for our digital tools (contractor finder, incentive finder, product finder).
• Collaborate with the UX team to ensure content supports a seamless user journey; refine copy based on user feedback, A/B testing, and analytics.

Brand Voice & Consistency:

• Assist in the development and management of SIO’s writing guides.
• Ensure all content aligns with our brand voice, style guidelines, and messaging framework.
• Serve in editorial role; Provide copy edits and guidance to ensure clarity, accuracy, and quality. 

Audience Engagement and Performance Monitoring:

• Research, understand, and grow target audience personas, tailoring content to meet their specific needs and preferences.
• Design and write content that drives audience engagement, conversions, and retention.
• Monitor the performance of content and campaigns, using data insights to refine strategies and improve results.
• Provide monthly reporting on content performance and optimization plan.
• Serve on rotating team for social media management and community engagement.

QUALIFICATIONS & CHARACTERISTICS

• 3-5 years of professional writing experience, preferably as a marketing writer, copywriter or content creator (portfolio required).
• Bachelor’s degree in journalism, communications, marketing, psychology or English.  
• Exceptional writing, editing, and storytelling skills.
• Highly organized, collaborative, and capable of managing multiple priorities.
• Proficiency in crafting persuasive and audience-centric marketing materials.
• Strong ability to write for diverse audiences and adapt tone, style, and messaging.
• Strong understanding of user experience principles and UX copywriting techniques.
• Deep knowledge and application of digital marketing principles, including SEO and SEM.
• Data-driven and analytical, with the ability to analyze metrics, report out, and use data to inform content strategies.

Preferred Proficiencies and Tools

• Marketing automation: Hubspot
• Project management: Asana
• Analytics: MixPanel and Google Analytics
• Content management: Builder.io and Semrush
• Social media management: Sprout Social 
• Operations and communications: Google Workspace, Slack, Zoom

WORK ENVIRONMENT, SCHEDULE & TRAVEL

This position will work remotely from their home. Some travel will be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities to perform the essential functions. This is a full-time salaried position with comprehensive benefits. Typical work hours are Monday through Friday, 9 a.m. to 5 p.m.

COMMITMENT TO EQUAL EMPLOYMENT

The BDC values diversity in all its forms and is committed to an inclusive and transparent recruitment process. We recruit and hire without regard to race, color, national origin, ancestry, sex, gender, sexual orientation, sexual identity, age, religion, creed, disability (actual or perceived), medical condition including genetic characteristics, marital status, domestic partnership status, citizenship, military service, height, weight, HIV/AIDS status, or any other characteristic protected by state or federal law or local ordinance. BIPOC and people of diverse backgrounds are strongly encouraged to apply. 

COMPENSATION AND BENEFITS 

The salary range for this position is $80,000 to $100,000, commensurate with experience, plus a competitive benefits package including paid health insurance coverage, retirement benefits with company matching, unlimited flexible paid leave, 12 paid holidays, access to professional development resources, and much more.

DISCLAIMER

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.