Head of Marketing - Renewable Energy - IPP

Are you a dynamic marketing leader with a passion for renewable energy and sustainability?

We’re looking for an experienced Head of Marketing to drive the brand positioning and presence for one of the leading IPPs in South Africa’s renewable energy sector.

This strategic leadership role is perfect for someone with a proven track record in B2B marketing, particularly in commercial and industrial sectors, and a deep understanding of digital marketing techniques.

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RESPONSIBILITIES:

• Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy that aligns with business goals, focusing on expanding the commercial and industrial customer base
• Brand Positioning & Messaging: Refine and communicate the company’s brand identity, ensuring consistency across all channels and developing content that educates and promotes the company’s renewable energy solutions
• Event Marketing & Industry Engagement: Identify and manage participation in industry events, conferences, and webinars to build connections and enhance brand exposure
• Lead Generation & Customer Acquisition: Design and execute targeted campaigns to generate high-quality leads and collaborate with the sales team to nurture and convert them
• Digital Marketing & Online Presence: Oversee digital marketing efforts, including website optimisation, social media campaigns, and email marketing, ensuring strong online visibility and engagement
• Public Relations & Thought Leadership: Build the company’s reputation as a thought leader in the renewable energy space, working with media and industry influencers
• Data-Driven Marketing: Track, measure, and optimise campaign performance to drive results, ensuring marketing initiatives align with business objectives
• Budget & Resource Management: Manage marketing budgets efficiently to maximise ROI